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I'm Jennifer L. Krider, a senior market research and insights manager who turns data into strategic decision-making. I design and execute learning plans that uncover actionable consumer insights and data-driven solutions, fueling growth. I excel at transforming complex data into compelling stories, supported by strong writing, stakeholder management, and cross-functional collaboration to drive performance and innovation. I also lead domestic and international research programs, building intelligence frameworks and guiding strategy across marketing, product, and customer experience. My background spans healthcare and consumer markets, with leadership roles at Blue Shield of California, JUUL Labs, and Deloitte. I value rigorous research methods, storytelling through data, and delivering measurable impact—improving customer satisfaction, loyalty, and business outcomes through stakeholder-aligned research and analytics.…I'm Jennifer L. Krider, a senior market research and insights manager who turns data into strategic decision-making. I design and execute learning plans that uncover actionable consumer insights and data-driven solutions, fueling growth. I excel at transforming complex data into compelling stories, supported by strong writing, stakeholder management, and cross-functional collaboration to drive performance and innovation. I also lead domestic and international research programs, building intelligence frameworks and guiding strategy across marketing, product, and customer experience. My background spans healthcare and consumer markets, with leadership roles at Blue Shield of California, JUUL Labs, and Deloitte. I value rigorous research methods, storytelling through data, and delivering measurable impact—improving customer satisfaction, loyalty, and business outcomes through stakeholder-aligned research and analytics.

Jennifer L. Krider

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I'm Jennifer L. Krider, a senior market research and insights manager who turns data into strategic decision-making. I design and execute learning plans that uncover actionable consumer insights and data-driven solutions, fueling growth. I excel at transforming complex data into compelling stories, supported by strong writing, stakeholder management, and cross-functional collaboration to drive performance and innovation. I also lead domestic and international research programs, building intelligence frameworks and guiding strategy across marketing, product, and customer experience. My background spans healthcare and consumer markets, with leadership roles at Blue Shield of California, JUUL Labs, and Deloitte. I value rigorous research methods, storytelling through data, and delivering measurable impact—improving customer satisfaction, loyalty, and business outcomes through stakeholder-aligned research and analytics.…I'm Jennifer L. Krider, a senior market research and insights manager who turns data into strategic decision-making. I design and execute learning plans that uncover actionable consumer insights and data-driven solutions, fueling growth. I excel at transforming complex data into compelling stories, supported by strong writing, stakeholder management, and cross-functional collaboration to drive performance and innovation. I also lead domestic and international research programs, building intelligence frameworks and guiding strategy across marketing, product, and customer experience. My background spans healthcare and consumer markets, with leadership roles at Blue Shield of California, JUUL Labs, and Deloitte. I value rigorous research methods, storytelling through data, and delivering measurable impact—improving customer satisfaction, loyalty, and business outcomes through stakeholder-aligned research and analytics.

Available to hire

I’m Jennifer L. Krider, a senior market research and insights manager who turns data into strategic decision-making. I design and execute learning plans that uncover actionable consumer insights and data-driven solutions, fueling growth. I excel at transforming complex data into compelling stories, supported by strong writing, stakeholder management, and cross-functional collaboration to drive performance and innovation. I also lead domestic and international research programs, building intelligence frameworks and guiding strategy across marketing, product, and customer experience.

My background spans healthcare and consumer markets, with leadership roles at Blue Shield of California, JUUL Labs, and Deloitte. I value rigorous research methods, storytelling through data, and delivering measurable impact—improving customer satisfaction, loyalty, and business outcomes through stakeholder-aligned research and analytics.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Research Insights Program Manager, Measurement and Evaluation at Blue Shield of California

June 1, 2023 - July 1, 2025

Led qualitative and quantitative customer research, including stakeholder management, study design, sampling, and instrument development to generate insights for ongoing programs; managed end-to-end project delivery; drove a four-percent increase in customer and provider satisfaction; strengthened program sustainability through pilot design across four initiatives, boosting customer insights by 10 points; translated qualitative analyses into actionable recommendations and a 12-point improvement in customer satisfaction; conducted 30+ in-depth interviews to inform product features and customer experiences.

Marketing Insights Manager at Blue Shield of California

January 1, 2020 - May 1, 2023

Raised NPS by five points by aligning KPIs with media spend and guiding strategies; conducted quantitative surveys and data analysis shaping business strategy; increased overall engagement and satisfaction by five to seven points; enhanced customer experience by five points through a program optimizing initial touchpoints, blending qualitative and quantitative benchmarking; directed a $100K digital ad spend strategy to optimize campaigns, resulting in a 10% lift in customer KPIs.

Market Research Manager at JUUL Labs

October 1, 2018 - October 1, 2019

Originated a comprehensive NPS brand-tracking initiative for domestic and global markets; established connections between seven key metrics and business results; delivered brand health insights via monthly NPS dashboards; developed nine market personas for efficient marketing asset deployment; designed testing frameworks for ads and concepts to optimize asset effectiveness; created and executed thorough market research methodologies for 15+ initiatives, enhancing data quality and executive reporting; refined advertising and product strategies by evaluating NPS and customer metrics.

Manager of Data Analytics at Motista

August 1, 2017 - September 1, 2018

Generated analytic products, including predictive models, market segmentation strategies, and consumer personas for financial, retail, and healthcare organizations; advised a team of five analysts and researchers, directing the application of statistical methods to evaluate target populations; facilitated collaboration between analysts and sales teams to craft optimized research proposals; advanced advertising methods and market positioning across six key target markets by creating systems to assess essential customer metrics; combined advanced statistical techniques with business insights to develop innovative, consumer-focused solutions.

Senior Research Consultant at Deloitte, Inc.

January 1, 2014 - July 1, 2017

Led a global customer research project across 48 countries, overseeing data collection, data processing, statistical analysis, survey design, and reporting, targeting a six percent increase in sales; translated complex findings into actionable client recommendations to enhance customer experience and drive growth; guided 20 clients on leveraging multi-country data; developed and implemented a predictive model linking company characteristics to five key business outcomes, resulting in a 5% increase in targeted product sales and improved customer satisfaction.