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Performance marketing and full-cycle B2B sales professional with experience across UK eCommerce and AI-driven platforms, combining data-driven paid media execution with consultative closing. Skilled in paid media measurement (CPA/ROAS/CTR), funnel optimization, and building GTM/sales motions from idea to paying customers. Background includes SDR/AE progression based on quota performance and an entrepreneurial founder role where product vision and early sales ownership were central. Comfortable partnering cross-functionally, translating customer needs into actionable messaging, and using analytics to drive continual improvements.…Performance marketing and full-cycle B2B sales professional with experience across UK eCommerce and AI-driven platforms, combining data-driven paid media execution with consultative closing. Skilled in paid media measurement (CPA/ROAS/CTR), funnel optimization, and building GTM/sales motions from idea to paying customers. Background includes SDR/AE progression based on quota performance and an entrepreneurial founder role where product vision and early sales ownership were central. Comfortable partnering cross-functionally, translating customer needs into actionable messaging, and using analytics to drive continual improvements.

Juan Macías Gonzales

AI Strategy Consultant, Marketing Analyst, Performance Marketer, +2

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Performance marketing and full-cycle B2B sales professional with experience across UK eCommerce and AI-driven platforms, combining data-driven paid media execution with consultative closing. Skilled in paid media measurement (CPA/ROAS/CTR), funnel optimization, and building GTM/sales motions from idea to paying customers. Background includes SDR/AE progression based on quota performance and an entrepreneurial founder role where product vision and early sales ownership were central. Comfortable partnering cross-functionally, translating customer needs into actionable messaging, and using analytics to drive continual improvements.…Performance marketing and full-cycle B2B sales professional with experience across UK eCommerce and AI-driven platforms, combining data-driven paid media execution with consultative closing. Skilled in paid media measurement (CPA/ROAS/CTR), funnel optimization, and building GTM/sales motions from idea to paying customers. Background includes SDR/AE progression based on quota performance and an entrepreneurial founder role where product vision and early sales ownership were central. Comfortable partnering cross-functionally, translating customer needs into actionable messaging, and using analytics to drive continual improvements.

Available to hire

Performance marketing and full-cycle B2B sales professional with experience across UK eCommerce and AI-driven platforms, combining data-driven paid media execution with consultative closing. Skilled in paid media measurement (CPA/ROAS/CTR), funnel optimization, and building GTM/sales motions from idea to paying customers.

Background includes SDR/AE progression based on quota performance and an entrepreneurial founder role where product vision and early sales ownership were central. Comfortable partnering cross-functionally, translating customer needs into actionable messaging, and using analytics to drive continual improvements.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

German

Fluent

English

Advanced

Work Experience

Doofinder - Full-cycle B2B SaaS Sales at Doofinder

January 1, 2026 - Present

Awarded “Sales Legend” in the first months for top sales performance. Averages 80+ calls/day and runs the full sales cycle for UK eCommerce market outbound: prospecting, demo, negotiation, and closing. Works end-to-end on lead qualification and pipeline progression to achieve sales targets.

Founder at Surge Studio

December 1, 2025 - April 2, 2026

Founder of an AI-powered influencer performance platform built to make creators’ selection of data-driven insights and ROI more predictable. Owned the full build from product vision to GTM strategy and early sales. Started from an idea and focused on reaching paying clients before pausing to commit full-time to the next stage of development.

AI-powered Founder / Marketer (Surge Studio) at Surge Studio

October 1, 2025 - November 30, 2025

Built and launched an AI-powered influencer performance platform focused on measurable ROI and data-driven selection for creators. Owned product vision, GTM strategy, and early sales responsibilities; transitioned from idea stage to paying clients, then moved into full-time focus.

Account Executive (AE) - SDR to AE promotion

April 1, 2025 - November 30, 2025

Promoted from SDR to Account Executive within 3 months after consistently exceeding quotas. In the AE role, focuses on understanding client needs, demonstrating the strategic value of the solution, and closing deals. Achieved: closed deals over €5k ARR.

Marketing & Digital Marketing / Growth & Content Lead at HeatChangers

October 1, 2023 - October 1, 2024

Generated +10M views and +50M impressions and grew follower base by +1,000 via combined organic + paid strategy. Managed social media and content production across YouTube, TikTok, and Instagram for Muay Thai-related marketing projects. Led digital marketing strategy and content production using analytics to measure campaign performance and optimize results. Also built and grew personal creator brands (fighters) and ran paid media campaigns on Meta Ads.

Account Executive (UK Market) / SDR (Full-cycle)

October 1, 2023 - October 1, 2024

Full-cycle B2B SaaS sales for the UK ecommerce market, handling outbound, demo, negotiation, and closing. Generated pipeline and converted opportunities to meetings and deals. Achievements: averaged 3 qualified meetings per day as SDR; closed over €5k ARR after promotion to AE. Worked with performance tracking and optimization mindset during early pipeline stages.