Full-stack digital marketing leader with 9+ years of hands-on experience owning SEO, paid media, and content strategy simultaneously, as a practitioner who executes at a high level across all channels. Personally manages $250K+/month in paid media spend and 15+ concurrent client campaigns while directing cross-functional teams and building scalable systems. Proven track record across diverse industries including SaaS, eCommerce, legal, medical, finance, and local services, with deep expertise in service-based businesses where phone calls and form submissions are the conversion. Brings an emerging edge in Generative Engine Optimization (GEO) and AI-era search visibility alongside traditional channel strength. Builds the processes, reporting infrastructure, and team structures that let marketing organizations scale without losing quality or accountability.

Jessica Chizuk

Full-stack digital marketing leader with 9+ years of hands-on experience owning SEO, paid media, and content strategy simultaneously, as a practitioner who executes at a high level across all channels. Personally manages $250K+/month in paid media spend and 15+ concurrent client campaigns while directing cross-functional teams and building scalable systems. Proven track record across diverse industries including SaaS, eCommerce, legal, medical, finance, and local services, with deep expertise in service-based businesses where phone calls and form submissions are the conversion. Brings an emerging edge in Generative Engine Optimization (GEO) and AI-era search visibility alongside traditional channel strength. Builds the processes, reporting infrastructure, and team structures that let marketing organizations scale without losing quality or accountability.

Available to hire

Full-stack digital marketing leader with 9+ years of hands-on experience owning SEO, paid media, and content
strategy simultaneously, as a practitioner who executes at a high level across all channels. Personally manages
$250K+/month in paid media spend and 15+ concurrent client campaigns while directing cross-functional teams
and building scalable systems. Proven track record across diverse industries including SaaS, eCommerce, legal,
medical, finance, and local services, with deep expertise in service-based businesses where phone calls and form
submissions are the conversion. Brings an emerging edge in Generative Engine Optimization (GEO) and AI-era
search visibility alongside traditional channel strength. Builds the processes, reporting infrastructure, and team
structures that let marketing organizations scale without losing quality or accountability.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Work Experience

Director of Digital Marketing at Obu Interactive
January 1, 2023 - Present
Drove a 200% YoY increase in ChatGPT referral traffic through Generative Engine Optimization (GEO) and AI-era content structuring; achieved page 1 rankings for ultra-competitive head terms and national page 1 rankings across multiple mass tort topics within weeks of campaign launch. Grew a brand-new client’s organic traffic by 54% in 90 days with a 90% increase in form submissions; scaled a mature SEO account to 138% YoY organic traffic growth with a 50% increase in organic calls and 83% increase in organic form submissions. Led SEO, content, and paid media teams (5 direct reports) across 15+ client accounts; built SOPs and dashboards; led new client scoping for proposals.
SEO Manager at Obu Interactive
September 1, 2022 - August 1, 2023
Led full-cycle SEO strategy and department operations across all client accounts; conducted advanced technical SEO audits, resolved indexing and crawlability issues at scale; integrated UX and CRO best practices into SEO workflows; collaborated cross-functionally with sales, content, design, and analytics teams; developed internal SEO training and reporting frameworks.
SEO Manager & Managing Editor at The Tiny Life / Kaizen SEO Consultancy
July 1, 2023 - Present
Drive organic growth for a pure content publisher in the tiny house niche; develop content strategies, conduct technical SEO audits, and execute on-page optimizations to maintain visibility amid SERP volatility. Build content briefs for writers, advise on content strategy, review drafts, and maintain the complete workflow for ongoing content creation. Provide SEO strategy, technical recommendations, and content architecture for Premier Body Armor (via Kaizen SEO Consultancy), contributing to a 23.7% YoY increase in organic-attributed revenue; organic search contributed $271K in directly attributed revenue in Q1 2026.
Senior Digital Marketing Strategist and Team Lead at 360 PSG
June 1, 2022 - September 1, 2022
Stepped into a formal team lead title after operating in a senior capacity for well over a year; directed organic search strategy for local, national, and international clients across B2B, B2C, and eCommerce verticals; managed a team of digital marketers providing strategic oversight and performance coaching.
SEO and PPC Specialist at 360 PSG
July 1, 2016 - June 1, 2022
Managed SEO strategy for 30-50 concurrent client campaigns across legal, medical, SaaS, eCommerce, finance, restaurants, and local services; built keyword research frameworks, competitive analysis processes, and technical audit methodologies; executed on-page and technical SEO at scale across 50+ accounts; produced client-facing performance reports translating organic data into actionable business insights.

Education

B.S. in Business Administration at Villa Maria College
January 11, 2030 - January 1, 2015

Qualifications

Google Ads Certified - Search, Display
January 11, 2030 - April 7, 2026
Google Analytics 4 (GA4) Certified
January 11, 2030 - April 7, 2026

Industry Experience

Professional Services