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With over 13 years of experience in digital marketing and marketing automation—including deep expertise in Salesforce Marketing Cloud, CRM strategy, paid media strategies, and campaign optimization—I bring a proven ability to drive engagement, lead generation, and ROI through data-driven digital programs.…

Jake Mieske

Marketing Automation Specialist, Growth Marketer, Content Strategist, +2

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With over 13 years of experience in digital marketing and marketing automation—including deep expertise in Salesforce Marketing Cloud, CRM strategy, paid media strategies, and campaign optimization—I bring a proven ability to drive engagement, lead generation, and ROI through data-driven digital programs.…

Available to hire

With over 13 years of experience in digital marketing and marketing automation—including deep expertise in Salesforce Marketing Cloud, CRM strategy, paid media strategies, and campaign optimization—I bring a proven ability to drive engagement, lead generation, and ROI through data-driven digital programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Sr. Marketing Automation Technology Manager at Vizient Inc.

June 1, 2022 - Present

Lead ABX, lead scoring, marketing automation, and content marketing programs to boost engagement and conversion. Spearheaded integrated campaign tracking across channels, improving attribution accuracy and marketing ROI. Administer Pardot to optimize email marketing and automation workflows for lead nurturing. Launched Salesforce Engage to improve sales-marketing alignment. Collaborated with analytics teams on performance metrics for email marketing, web, and paid media campaigns.

Digital Marketing Manager at FantasyPros/BettingPros

May 31, 2022 - October 22, 2025

Developed and executed email marketing, paid media, and in-app marketing strategies to improve audience retention and engagement. Implemented personalized marketing automation to enhance customer segmentation and increase conversion rates.

Digital Marketing Manager at Wisconsin Economic Development Corp.

December 31, 2021 - October 22, 2025

Managed website content across multiple domains, ensuring SEO optimization and user engagement improvements. Oversaw Marketo automation platform, executing targeted drip campaigns that drove customer engagement and retention. Collaborated cross-functionally with IT and customer service teams to enhance customer intake processes and lead management workflows. Managed and optimized business social media accounts, growing audience engagement. Led video production projects, creating, shooting, and editing video content to support digital campaigns.

Marketing Automation & Growth Strategist at Standard Imaging, Inc.

November 30, 2019 - October 22, 2025

Administered Pardot automation, executing email marketing campaigns and landing page design to drive lead generation. Developed and executed paid media and social media marketing campaigns, increasing brand awareness. Trained sales teams on Pardot/Salesforce utilization to optimize lead nurturing and conversion.

Digital Marketing Manager at Forte Research Systems

December 31, 2018 - October 22, 2025

Led content & inbound strategy, driving nurture campaigns that contributed to lead generation. Built and optimized a marketing attribution model, leveraging Salesforce Campaigns to track revenue impact. Managed digital advertising campaigns and optimized SEO strategy to drive organic traffic growth. Project-managed the Pardot to HubSpot migration, enhancing CRM performance and marketing automation efficiency.

Digital Marketing Specialist at Renaissance Learning

May 31, 2017 - October 22, 2025

Led Google Ads and paid search strategy, increasing lead conversion. Conducted SEO audits and managed ongoing content optimization to improve search rankings.