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I'm Juan Morales, a multi-disciplinary designer with over 17 years of experience in graphic, apparel, and product design for action sports brands. I started in print design and apparel graphics, covering catalog layout/execution, GTM assets, product photography, and artwork setup for garments, while learning garment development aspects like cut/sew, fit, color matching, and costing/working with overseas factories. I currently lead apparel design and graphics work at 100% creating graphics for helmets, gear, seasonal apparel and eyewear capsules. I'm passionate about pushing design through new tools, including 3D apparel programs like Browzwear, CLO, and Blender to streamline development and bring cohesive collections to life. I thrive in cross-functional teams, obsess over detail, and love mentoring others to turn ideas into great products that perform on and off the shelf.…I'm Juan Morales, a multi-disciplinary designer with over 17 years of experience in graphic, apparel, and product design for action sports brands. I started in print design and apparel graphics, covering catalog layout/execution, GTM assets, product photography, and artwork setup for garments, while learning garment development aspects like cut/sew, fit, color matching, and costing/working with overseas factories. I currently lead apparel design and graphics work at 100% creating graphics for helmets, gear, seasonal apparel and eyewear capsules. I'm passionate about pushing design through new tools, including 3D apparel programs like Browzwear, CLO, and Blender to streamline development and bring cohesive collections to life. I thrive in cross-functional teams, obsess over detail, and love mentoring others to turn ideas into great products that perform on and off the shelf.

Juan Morales

Graphic Designer, Designer, 3D Designer, +2

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I'm Juan Morales, a multi-disciplinary designer with over 17 years of experience in graphic, apparel, and product design for action sports brands. I started in print design and apparel graphics, covering catalog layout/execution, GTM assets, product photography, and artwork setup for garments, while learning garment development aspects like cut/sew, fit, color matching, and costing/working with overseas factories. I currently lead apparel design and graphics work at 100% creating graphics for helmets, gear, seasonal apparel and eyewear capsules. I'm passionate about pushing design through new tools, including 3D apparel programs like Browzwear, CLO, and Blender to streamline development and bring cohesive collections to life. I thrive in cross-functional teams, obsess over detail, and love mentoring others to turn ideas into great products that perform on and off the shelf.…I'm Juan Morales, a multi-disciplinary designer with over 17 years of experience in graphic, apparel, and product design for action sports brands. I started in print design and apparel graphics, covering catalog layout/execution, GTM assets, product photography, and artwork setup for garments, while learning garment development aspects like cut/sew, fit, color matching, and costing/working with overseas factories. I currently lead apparel design and graphics work at 100% creating graphics for helmets, gear, seasonal apparel and eyewear capsules. I'm passionate about pushing design through new tools, including 3D apparel programs like Browzwear, CLO, and Blender to streamline development and bring cohesive collections to life. I thrive in cross-functional teams, obsess over detail, and love mentoring others to turn ideas into great products that perform on and off the shelf.

Available to hire

I’m Juan Morales, a multi-disciplinary designer with over 17 years of experience in graphic, apparel, and product design for action sports brands. I started in print design and apparel graphics, covering catalog layout/execution, GTM assets, product photography, and artwork setup for garments, while learning garment development aspects like cut/sew, fit, color matching, and costing/working with overseas factories. I currently lead apparel design and graphics work at 100% creating graphics for helmets, gear, seasonal apparel and eyewear capsules.

I’m passionate about pushing design through new tools, including 3D apparel programs like Browzwear, CLO, and Blender to streamline development and bring cohesive collections to life. I thrive in cross-functional teams, obsess over detail, and love mentoring others to turn ideas into great products that perform on and off the shelf.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Designer at Troy Lee Designs

May 19, 2009 - May 4, 2012

At the start, my focus was in Print Design and Apparel Graphics. It would encompass everything from: catalog layout/execution, GTM assets, product photography, and artwork setup for garments. All aspects of apparel design, development, and production were taught by my mentor: cut/sew, construction, garment fit, spec, color matching, engineered prints, costing...everything. That started my adventure into the world of design and as an Apparel Designer.

SR Designer at Fox Head Inc

May 14, 2012 - May 14, 2018

Started in a development-focused role, but was quickly redirected to the Design team. I managed all moto softgoods categories for both Fox and Shift. From design inception thru pre-production, I was the lead designer in charge of coordinating all apsects of the design process with other departments for a successful on-time launch. Specialized in: color, sublimation, graphic setup/alignment, trims, chassis design/fit, and Athlete SMUs for the department.

Sr Designer at ICON Motosports

July 22, 2018 - August 1, 2021

At ICON, I went back to my roots in Graphic Design, while also helped with all things marketing-related: seasonal catalogs, sales presentations, sell-in sheets, photostudio art direction, videoshoot production, product launch assets for web/email, and GTM web launches. Simultaneously, I worked on graphics and artwork for helmets, gloves, gear and seasonal apparel capsules.

SR Designer at 100%

August 7, 2021 - Present

Recruited to lead 100% to the forefront of MTB apparel. Sole in-house softgoods designer responsible for all design-related functions. Restructured the line to improve fit, fabrics, and function to make a cohesive collection. Design and develop industry-leading goggle graphics for both the MX and Snow categories. Looking into the future, I took the initiative to learn 3D apparel programs to help facilitate the design/development process.