Hi, I’m Joakim Bergman, an independent UX / Product Designer with more than 10 years of experience designing digital platforms, SaaS products and startup solutions. I specialize in simplifying complex systems through structured UX thinking, user research and clear interface design. My work sits at the intersection of product strategy, UX design and developer collaboration — helping teams move from early ideas to validated prototypes and scalable design systems. Currently I work as an independent consultant through Bergie Consulting AB, collaborating with startups and product teams across fintech, SaaS and digital platforms. Availability: full-time or long-term consulting engagements through Bergie Consulting AB.…

Joakim Bergman

Hi, I’m Joakim Bergman, an independent UX / Product Designer with more than 10 years of experience designing digital platforms, SaaS products and startup solutions. I specialize in simplifying complex systems through structured UX thinking, user research and clear interface design. My work sits at the intersection of product strategy, UX design and developer collaboration — helping teams move from early ideas to validated prototypes and scalable design systems. Currently I work as an independent consultant through Bergie Consulting AB, collaborating with startups and product teams across fintech, SaaS and digital platforms. Availability: full-time or long-term consulting engagements through Bergie Consulting AB.…

Available to hire

Hi, I’m Joakim Bergman, an independent UX / Product Designer with more than 10 years of experience designing digital platforms, SaaS products and startup solutions. I specialize in simplifying complex systems through structured UX thinking, user research and clear interface design. My work sits at the intersection of product strategy, UX design and developer collaboration — helping teams move from early ideas to validated prototypes and scalable design systems.

Currently I work as an independent consultant through Bergie Consulting AB, collaborating with startups and product teams across fintech, SaaS and digital platforms. Availability: full-time or long-term consulting engagements through Bergie Consulting AB.

See more

Language

Swedish
Fluent
Danish
Advanced
English
Advanced

Work Experience

UX / Product Designer (Consultant) at Bergie Consulting AB
January 1, 2014 - Present
Independent UX and product design consultant working with startups and product teams across fintech, SaaS and digital platforms. Typical work includes: UX research and product discovery; Designing user flows, wireframes and interactive prototypes; UI design and scalable design systems; Usability testing and product iteration; Close collaboration with developers and product teams. Projects range from early-stage product concepts to mature platforms used by thousands of users.
UX / Product Design Consultant at Save Lend Group
January 1, 2014 - Present
UX / Product Design Consultant focusing on fintech platforms including Save Lend, Billecta, Fixura and LoanStep. Responsibilities include UX research and product discovery; Designing user flows, wireframes and interactive prototypes; UI design and scalable design systems; Prototyping; Collaboration with internal design team, product managers and engineering teams. Highlight — SaveLend platform redesign: Led the UX and UI redesign from the ground up; Created a structured design system and design docs used by development teams across products; Improved collaboration between designers and engineers with developer-friendly documentation.
Co-founder & Head of Design Languages at Eventscript
January 1, 2025 - Present
Co-founder of an event management SaaS platform. Responsibilities include product UX strategy and product discovery, UX architecture, interface design and prototyping, product flows, brand and visual identity, and supporting product roadmap and strategy with the CTO. The role is part-time and compatible with external consulting assignments.
Co-founder & Product Designer at Impactly
January 1, 2020 - December 31, 2025
Co-founded a digital product initiative and led the product design work, focusing on UX architecture, interface design and early product development. Responsibilities included designing user flows, product architecture and interface concepts; creating prototypes to validate product ideas and features; defining visual identity and product design direction; collaborating with developers and stakeholders during product development.

Education

Bachelor in Hypermedia at University of Skövde
January 1, 2006 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services
    paper Eventscript

    Design and development of a SaaS platform for managing complex events.

    As co-founder and Head of Design, I’ve been responsible for shaping the product from the ground up. This includes defining UX structure, designing user flows, building the interface, and establishing the design system.

    The work has focused on simplifying complex workflows and creating a product that is intuitive to use while still supporting advanced functionality. I’ve also worked closely with engineering on product direction and implementation to ensure the design holds up in real use.

    paper SaveLend

    Redesign of a fintech platform used for investment lending, covering multiple products within the SaveLend ecosystem.

    I worked on the platform over several years, leading most of the UX and UI redesign as the product grew in complexity. This included restructuring user flows, improving navigation, and redesigning key parts of the interface to make the product easier to understand and use.

    A big part of the work was creating a scalable design system and clear design documentation that could be used effectively by development teams. This helped improve consistency across the platform and made implementation smoother across multiple teams and products.