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I’m Joana Cruz, a communication designer from Braga, Portugal. Curious, proactive and driven by new ideas, I’m especially interested in how design shapes communication and influences the way we interpret the world. I work with a strategic and culturally aware mindset—understanding the context behind each project and using design as a tool for communication, reflection and experimentation. I aim to create relevant, intentional solutions that go beyond aesthetics and generate meaning for the people who experience them.…I’m Joana Cruz, a communication designer from Braga, Portugal. Curious, proactive and driven by new ideas, I’m especially interested in how design shapes communication and influences the way we interpret the world. I work with a strategic and culturally aware mindset—understanding the context behind each project and using design as a tool for communication, reflection and experimentation. I aim to create relevant, intentional solutions that go beyond aesthetics and generate meaning for the people who experience them.

Joana Cruz

Graphic Designer, Brand Designer, UX Designer, +2

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I’m Joana Cruz, a communication designer from Braga, Portugal. Curious, proactive and driven by new ideas, I’m especially interested in how design shapes communication and influences the way we interpret the world. I work with a strategic and culturally aware mindset—understanding the context behind each project and using design as a tool for communication, reflection and experimentation. I aim to create relevant, intentional solutions that go beyond aesthetics and generate meaning for the people who experience them.…I’m Joana Cruz, a communication designer from Braga, Portugal. Curious, proactive and driven by new ideas, I’m especially interested in how design shapes communication and influences the way we interpret the world. I work with a strategic and culturally aware mindset—understanding the context behind each project and using design as a tool for communication, reflection and experimentation. I aim to create relevant, intentional solutions that go beyond aesthetics and generate meaning for the people who experience them.

Available to hire

I’m Joana Cruz, a communication designer from Braga, Portugal. Curious, proactive and driven by new ideas, I’m especially interested in how design shapes communication and influences the way we interpret the world.

I work with a strategic and culturally aware mindset—understanding the context behind each project and using design as a tool for communication, reflection and experimentation. I aim to create relevant, intentional solutions that go beyond aesthetics and generate meaning for the people who experience them.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Co-founder and Graphic Designer at Rebobinar

September 1, 2023 - October 1, 2025

Defined and implemented Rebobinar’s entire visual identity, covering branding, packaging and website, and created digital content for social media. Developed and managed the visual and communication strategy contributing to organic growth from 0 to 750 followers in 6 months. Produced graphic content, animations and videos for Meta Ads digital campaigns on a monthly budget of €20, achieving over 33,000 views.

Freelancer - Graphic Designer

January 1, 2023 - Present

Freelance graphic designer working on branding, editorial design, UX/UI, websites, presentations and communication materials across print and digital. Also supports creative direction, content creation and visual systems for brands, companies and independent projects.