I'm an illustrator and creative based in Portugal that loves to tell stories through images. I believe illustration has the power to fill blank spaces with emotion, and my goal is to draw stories worth telling. Your stories. More than executing a good-looking illustration, I want to imagine, create, and deliver meaningful narratives. I excel in both traditional and digital media. My style is not limited, but it’s usually stylized or geometric-ish. With my love for analog, I pursue expressive textures or compositions connecting human expression with the real world. I’ve worked for 15 years in a successful illustration in paper-crafts studio I co-founded in Porto named Oupas! Design. From this experience I was fortunate to work with brands and individuals from all over the world; some of these names include The Atlantic, Hermès, Claus Porto, Salesforce, Sonae, Porto., Thought for Food, Fundação Calouste Gulbenkian, W.I.R.E., Josefinas, Roche, Livraria Lello, Navigator, Zalando, Primavera, FES Agency, Symington, Natixis, Teatro Municipal do Porto, Dashlane, Amorim, and many others.

Joana Croft

I'm an illustrator and creative based in Portugal that loves to tell stories through images. I believe illustration has the power to fill blank spaces with emotion, and my goal is to draw stories worth telling. Your stories. More than executing a good-looking illustration, I want to imagine, create, and deliver meaningful narratives. I excel in both traditional and digital media. My style is not limited, but it’s usually stylized or geometric-ish. With my love for analog, I pursue expressive textures or compositions connecting human expression with the real world. I’ve worked for 15 years in a successful illustration in paper-crafts studio I co-founded in Porto named Oupas! Design. From this experience I was fortunate to work with brands and individuals from all over the world; some of these names include The Atlantic, Hermès, Claus Porto, Salesforce, Sonae, Porto., Thought for Food, Fundação Calouste Gulbenkian, W.I.R.E., Josefinas, Roche, Livraria Lello, Navigator, Zalando, Primavera, FES Agency, Symington, Natixis, Teatro Municipal do Porto, Dashlane, Amorim, and many others.

Available to hire

I’m an illustrator and creative based in Portugal that loves to tell stories through images.

I believe illustration has the power to fill blank spaces with emotion, and my goal is to draw stories worth telling. Your stories. More than executing a good-looking illustration, I want to imagine, create, and deliver meaningful narratives.

I excel in both traditional and digital media. My style is not limited, but it’s usually stylized or geometric-ish. With my love for analog, I pursue expressive textures or compositions connecting human expression with the real world.

I’ve worked for 15 years in a successful illustration in paper-crafts studio I co-founded in Porto named Oupas! Design. From this experience I was fortunate to work with brands and individuals from all over the world; some of these names include The Atlantic, Hermès, Claus Porto, Salesforce, Sonae, Porto., Thought for Food, Fundação Calouste Gulbenkian, W.I.R.E., Josefinas, Roche, Livraria Lello, Navigator, Zalando, Primavera, FES Agency, Symington, Natixis, Teatro Municipal do Porto, Dashlane, Amorim, and many others.

See more

Language

English
Advanced
Portuguese
Fluent

Work Experience

Co-founder at Oupas! Design
February 8, 2010 - June 30, 2025
As co-founder I performed several roles as: Art Director, Creative Director, Designer, Illustrator, Production, Event Designer, 3D artist and others.

Education

Bachelor Graphic Design and Advertising at IPP - ESEIG
September 1, 2006 - July 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Non-Profit Organization, Retail