Hi, I’m Joana. I’m a Brazil-based paid media specialist with 5+ years of experience in the Beauty Industry managing and optimizing performance-driven campaigns across Meta, Google, and TikTok. I’ve worked across LATAM and EMEA markets, owning campaigns end-to-end—from planning and execution to testing, optimization, and reporting. I combine strong analytical thinking with a structured approach to testing and performance improvement, focusing on scalable systems rather than one-off wins. Comfortable working autonomously, I manage multiple campaigns simultaneously, translating data into clear actions that drive consistent performance improvements. I thrive in cross-functional settings with product, creative, influencer marketing, e-commerce, and external agency partners, ensuring alignment between media strategy, messaging, and commercial priorities. I lead multidisciplinary teams to plan, execute, and optimize initiatives while maintaining high quality and timely delivery across campaigns.…Hi, I’m Joana. I’m a Brazil-based paid media specialist with 5+ years of experience in the Beauty Industry managing and optimizing performance-driven campaigns across Meta, Google, and TikTok. I’ve worked across LATAM and EMEA markets, owning campaigns end-to-end—from planning and execution to testing, optimization, and reporting. I combine strong analytical thinking with a structured approach to testing and performance improvement, focusing on scalable systems rather than one-off wins. Comfortable working autonomously, I manage multiple campaigns simultaneously, translating data into clear actions that drive consistent performance improvements. I thrive in cross-functional settings with product, creative, influencer marketing, e-commerce, and external agency partners, ensuring alignment between media strategy, messaging, and commercial priorities. I lead multidisciplinary teams to plan, execute, and optimize initiatives while maintaining high quality and timely delivery across campaigns.WWWW…