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I'm Joana Torre, a brand-focused graphic designer based in Barcelona with 4+ years of experience across agencies, in-house teams, and long-term freelance collaborations. I specialize in building and maintaining visual identities, translating brand strategy into scalable design systems, and delivering high-quality work in fast-paced, remote-first environments. I'm naturally curious and enjoy learning about technical topics simply because they interest me, including coding fundamentals. This curiosity informs my approach to UX/UI and brand design and helps me collaborate effectively with product and engineering teams.…I'm Joana Torre, a brand-focused graphic designer based in Barcelona with 4+ years of experience across agencies, in-house teams, and long-term freelance collaborations. I specialize in building and maintaining visual identities, translating brand strategy into scalable design systems, and delivering high-quality work in fast-paced, remote-first environments. I'm naturally curious and enjoy learning about technical topics simply because they interest me, including coding fundamentals. This curiosity informs my approach to UX/UI and brand design and helps me collaborate effectively with product and engineering teams.

Joana Torre

Graphic Designer, Book Illustrator, Web Designer, +4

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I'm Joana Torre, a brand-focused graphic designer based in Barcelona with 4+ years of experience across agencies, in-house teams, and long-term freelance collaborations. I specialize in building and maintaining visual identities, translating brand strategy into scalable design systems, and delivering high-quality work in fast-paced, remote-first environments. I'm naturally curious and enjoy learning about technical topics simply because they interest me, including coding fundamentals. This curiosity informs my approach to UX/UI and brand design and helps me collaborate effectively with product and engineering teams.…I'm Joana Torre, a brand-focused graphic designer based in Barcelona with 4+ years of experience across agencies, in-house teams, and long-term freelance collaborations. I specialize in building and maintaining visual identities, translating brand strategy into scalable design systems, and delivering high-quality work in fast-paced, remote-first environments. I'm naturally curious and enjoy learning about technical topics simply because they interest me, including coding fundamentals. This curiosity informs my approach to UX/UI and brand design and helps me collaborate effectively with product and engineering teams.

Available to hire

I’m Joana Torre, a brand-focused graphic designer based in Barcelona with 4+ years of experience across agencies, in-house teams, and long-term freelance collaborations. I specialize in building and maintaining visual identities, translating brand strategy into scalable design systems, and delivering high-quality work in fast-paced, remote-first environments.

I’m naturally curious and enjoy learning about technical topics simply because they interest me, including coding fundamentals. This curiosity informs my approach to UX/UI and brand design and helps me collaborate effectively with product and engineering teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Logo

Expert

App Design

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Catalan; Valencian

Beginner

Work Experience

Graphic & Brand Designer at LearningDigital

January 1, 2025 - Present

Led brand and visual design initiatives across multiple LearningDigital companies, including brand identity redesigns and the development of scalable brand guidelines. Designed UX/UI for the Micoo web app and created presentation systems, illustrations, and branded assets used across European projects and stakeholder communications.

Graphic Designer at Bright Studio

January 1, 2025 - Present

Collaborated as an independent designer on selected projects for key clients, translating existing brand guidelines into clear, consistent visual assets - including landing pages, social media content, and illustrations.

Graphic & Brand Designer (Full-time) at Alpega

January 1, 2024 - Present

Embedded designer supporting daily marketing campaigns, implementing new brand guidelines, and building a centralised asset library to ensure visual consistency and efficiency across teams.

Graphic & Brand Designer - Intern at Glovo

January 1, 2023 - January 1, 2024

Acted as the primary designer within the CRM and Growth Experience teams, taking end-to-end responsibility for brand and visual design across global communication flows. Designed and maintained brand-consistent assets for multiple markets, redesigned CRM visual systems, and collaborated closely with UX, product, and marketing teams to optimise engagement while ensuring alignment with Glovo’s global brand standards.

Freelance Graphic / Brand Designer & Illustrator at Baga Packaging

January 1, 2022 - January 1, 2022

Provided freelance design services including brand identity, packaging visuals, and illustrations for packaging projects.

Freelance Graphic Designer at Scallent Agency

January 1, 2021 - January 1, 2022

Delivered freelance design work on selected projects for clients, translating brand guidelines into landing pages, social content, and illustrations.

Freelance Graphic Designer at Jelly Digital Agency

January 1, 2021 - January 1, 2022

Provided freelance design services for various clients, focusing on brand assets and digital visuals.

Graphic Design - Internship at CME, Portugal

January 1, 2020 - January 1, 2020

Supported design projects during internship, contributing to branding and marketing materials.