Joana Magro

Managed the digital presence for a luxury wellness hotel group across multiple locations; developed and executed multi-platform content strategies, produced visual assets, and ensured consistent brand identity. Led community engagement, influencer collaborations, and analytics-driven growth initiatives.

Influencer management & partnerships: Source, qualify, and manage influencer partnerships; negotiate commercial deals within budget constraints; manage product recommendations, seeding, contracting, and content creation oversight to ensure alignment with brand guidelines. Social media strategy & community management: Develop and implement social media strategies; manage company editorial calendar; oversee community management and improve brand engagement. Reporting & optimization: Provide weekly influencer activity reports; perform social reporting and analysis using professional metrics tools; streamline outreach processes for improved efficiency; Increased following on Instagram by 600%. Content creation & production: Created and edited original graphics, video content, and copy; repurpose video & image content across Instagram, Threads, TikTok, Facebook, LinkedIn, Twitter.

Influencer management & partnerships: Source, qualify, and manage influencer partnerships; negotiate commercial deals within budget; manage product recommendations, seeding, contracting, and content creation oversight. Social media strategy & community management: develop and implement social media strategies; manage editorial calendar; oversee community management and improve brand engagement. Reporting & optimization: provide weekly influencer activity reports; perform social reporting and analysis; increased following on Instagram by 600%. Content creation & production: created and edited original graphic design, video content, and copy; repurpose content across platforms.