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Digital marketing and social media professional with international experience across beauty, wellness, luxury, and lifestyle industries. Skilled in developing data-driven social media strategies, influencer marketing, and high-performing content that drives brand growth and engagement. Experienced in managing multi-platform digital presence, building influencer partnerships, and producing creative campaigns aligned with brand identity. Proven track record of growing social media audiences (including 600% Instagram growth for a skincare brand) and leading content initiatives across international markets. Passionate about storytelling, community building, and creating impactful digital experiences.…Digital marketing and social media professional with international experience across beauty, wellness, luxury, and lifestyle industries. Skilled in developing data-driven social media strategies, influencer marketing, and high-performing content that drives brand growth and engagement. Experienced in managing multi-platform digital presence, building influencer partnerships, and producing creative campaigns aligned with brand identity. Proven track record of growing social media audiences (including 600% Instagram growth for a skincare brand) and leading content initiatives across international markets. Passionate about storytelling, community building, and creating impactful digital experiences.

Joana Magro

Digital Marketer, Social Media Manager, Content Creator, +7

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Digital marketing and social media professional with international experience across beauty, wellness, luxury, and lifestyle industries. Skilled in developing data-driven social media strategies, influencer marketing, and high-performing content that drives brand growth and engagement. Experienced in managing multi-platform digital presence, building influencer partnerships, and producing creative campaigns aligned with brand identity. Proven track record of growing social media audiences (including 600% Instagram growth for a skincare brand) and leading content initiatives across international markets. Passionate about storytelling, community building, and creating impactful digital experiences.…Digital marketing and social media professional with international experience across beauty, wellness, luxury, and lifestyle industries. Skilled in developing data-driven social media strategies, influencer marketing, and high-performing content that drives brand growth and engagement. Experienced in managing multi-platform digital presence, building influencer partnerships, and producing creative campaigns aligned with brand identity. Proven track record of growing social media audiences (including 600% Instagram growth for a skincare brand) and leading content initiatives across international markets. Passionate about storytelling, community building, and creating impactful digital experiences.

Available to hire

Digital marketing and social media professional with international experience across beauty, wellness, luxury, and lifestyle industries. Skilled in developing data-driven social media strategies, influencer marketing, and high-performing content that drives brand growth and engagement. Experienced in managing multi-platform digital presence, building influencer partnerships, and producing creative campaigns aligned with brand identity. Proven track record of growing social media audiences (including 600% Instagram growth for a skincare brand) and leading content initiatives across international markets. Passionate about storytelling, community building, and creating impactful digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing Manager at Shanti-Som Wellbeing Retreat

June 1, 2025 - January 31, 2026

Managed the digital presence for a luxury wellness hotel group across multiple locations; developed and executed multi-platform content strategies, produced visual assets, and ensured consistent brand identity. Led community engagement, influencer collaborations, and analytics-driven growth initiatives.

Outreach Specialist & Social Media Manager at Skin

October 1, 2021 - March 31, 2025

Influencer management & partnerships: source, qualify, and manage influencer collaborations; negotiate commercial deals within budget; oversee product recommendations, seeding, contracting, and content creation to align with brand guidelines. Social media strategy & community management; weekly reporting and analytics; expanded platform presence with notable growth (Instagram +600%).

PR, Marketing and e-commerce Intern at Asprey

June 1, 2019 - October 31, 2019

Supported PR, events, marketing, and e-commerce operations; built relationships with key press and stylists; organized press send-outs and managed high-value goods for editorial shoots; assisted with SAP-based e-commerce tasks including order processing, image library updates, and product descriptions; supported cost tracking and editorial analysis.

Digital Marketing Consultant at Lord & Lady

May 1, 2019 - Present

Developed a digital marketing strategy to enhance brand growth, engagement, and loyalty; drove sales through social media and prepared expansion proposals for the UK market.

Freelance Blog/ Social Media Manager at Faro

April 1, 2017 - January 1, 2021

Developed and executed social media strategies across multiple platforms to enhance engagement and community growth for businesses and content creators; created fashion, beauty, and lifestyle content; collaborated as a brand ambassador with online fashion brands for styling and content creation.

Skin Influencer’s Outreach Specialist & Social Media Manager at Skin

October 1, 2021 - March 1, 2025

Influencer management & partnerships: Source, qualify, and manage influencer partnerships; negotiate commercial deals within budget; manage product recommendations, seeding, contracting, and content creation oversight. Social media strategy & community management: develop and implement social media strategies; manage editorial calendar; oversee community management and improve brand engagement. Reporting & optimization: provide weekly influencer activity reports; perform social reporting and analysis; increased following on Instagram by 600%. Content creation & production: created and edited original graphic design, video content, and copy; repurpose content across platforms.

Freelance Blog / Social Media Manager at Self-employed

April 1, 2017 - January 1, 2021

Developed and executed social media strategies across multiple platforms to enhance engagement and community growth for businesses and content creators. Created fashion, beauty, and lifestyle content, and collaborated as a brand ambassador with online fashion brands for styling and content creation.

Skin Influencer's Outreach Specialist & Social Media Manager at 4.5.6

October 1, 2021 - March 31, 2025

Influencer management & partnerships: Source, qualify, and manage influencer partnerships; negotiate commercial deals within budget constraints; manage product recommendations, seeding, contracting, and content creation oversight to ensure alignment with brand guidelines. Social media strategy & community management: Develop and implement social media strategies; manage company editorial calendar; oversee community management and improve brand engagement. Reporting & optimization: Provide weekly influencer activity reports; perform social reporting and analysis using professional metrics tools; streamline outreach processes for improved efficiency; Increased following on Instagram by 600%. Content creation & production: Created and edited original graphics, video content, and copy; repurpose video & image content across Instagram, Threads, TikTok, Facebook, LinkedIn, Twitter.

Freelance Blog/ Social Media Manager at Freelance (Faro)

April 1, 2017 - January 1, 2021