I’m a multidisciplinary fashion designer and entrepreneur blending art, craft, and technology to create wearable stories that resonate across physical and digital realms. I’m passionate about inclusivity, sustainability, and culture, and I love turning innovative ideas into brands people can feel. From designing textiles and couture to building communities around NFTs and metaverse fashion, I lead collaborations, curate identities, and organize experiences that connect creators with audiences. I thrive in fast-paced environments and strive to push boundaries while delivering meaningful results.…

Joanna Lim

I’m a multidisciplinary fashion designer and entrepreneur blending art, craft, and technology to create wearable stories that resonate across physical and digital realms. I’m passionate about inclusivity, sustainability, and culture, and I love turning innovative ideas into brands people can feel. From designing textiles and couture to building communities around NFTs and metaverse fashion, I lead collaborations, curate identities, and organize experiences that connect creators with audiences. I thrive in fast-paced environments and strive to push boundaries while delivering meaningful results.…

Available to hire

I’m a multidisciplinary fashion designer and entrepreneur blending art, craft, and technology to create wearable stories that resonate across physical and digital realms. I’m passionate about inclusivity, sustainability, and culture, and I love turning innovative ideas into brands people can feel.

From designing textiles and couture to building communities around NFTs and metaverse fashion, I lead collaborations, curate identities, and organize experiences that connect creators with audiences. I thrive in fast-paced environments and strive to push boundaries while delivering meaningful results.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Merchandise Designer at Wicked Merchandise Collaboration
November 1, 2024 - November 30, 2024
Designed and produced exclusive merchandise aligned with Wicked and Universal Production; delivered high-quality designs, initially retailed at Design Orchard, Singapore.
Merchandise Designer at Wonderland Merchandise Collaboration
July 1, 2024 - July 31, 2024
Designed movie merchandise aligned with Wonderland film’s creative theme; delivered innovative designs with broad recognition.
Curator, Co-Organizer at No9. Collective (Shenzhen, China)
April 21, 2024 - May 25, 2024
Curated 20+ art, lifestyle, and fashion brands for Shenzhen retail pop-up; collaborated with partners to create immersive retail experiences.
Founder & Fashion, Textile Designer at M0NSTER
January 1, 2024 - Present
Fashion label created by MIRL’s NFT project; featured in PinkFest and Fashion All Project (Singapore) 2023.
Fashion Curator at Wunderground: Singapore Design Week
September 21, 2023 - October 1, 2023
Partnered with Invade to create five fashion installations; blended traditional and modern styles to engage attendees.
NFT Lecturer at Lasalle College of the Arts
March 22, 2023 - March 23, 2023
Guest lecturer on NFT integration in fashion; explored phygital concepts and their impact on modern design.
Curator at FashionConnects22 (Singapore National Museum)
November 1, 2022 - November 30, 2022
Co-curated a fashion show featuring local artists and emerging digital designers; organized an NFT panel with industry leaders.
Curator at Fashtag: Singapore Design Week
September 1, 2022 - September 30, 2022
Co-curated a phygital fashion showcase blending metaverse and physical design concepts; organized interactive exhibits.
Designer at Craft x Design by National Heritage Board
January 1, 2022 - September 30, 2022
Collaborated with Peranakan craftsman Raymond Wong on a gown for NHB exhibition; blended cultural craftsmanship with contemporary aesthetics.
Co-Founder & Lead Designer at MIRL, Made In Real Life
December 1, 2021 - Present
Leads a pioneering FashionFi NFT project blending digital and physical fashion; developed a DAO ecosystem to support and elevate emerging designers; launched 4,548 NFTs at Art Dubai and participated in NFT.NYC and NFT.London; bridges the metaverse and physical realms and grows a creator community under #MIRLECOSYSTEM; launched the fashion label M0NSTER in 2024.
Fashion Designer at H&M 10 & More | 10 by 10
July 1, 2021 - September 30, 2021
Developed a mini capsule collection for H&M’s 10th anniversary; participated in events and workshops.
Fashion Designer at SHEIN X
July 1, 2021 - December 31, 2023
Contributed exclusive designs under the SHEINX program; focused on innovation and inclusivity.
Art Mural Artist at Public Art Mural Commission
January 1, 2021 - July 31, 2021
Created a 29m x 12m mural titled 'Motherboard' at GR.iD Mall, blending visual art with architectural context.
Co-Founder & Fashion, Textile Designer at Aller Row
January 1, 2021 - Present
Designs timeless fashion inspired by local culture and heritage; collaborates with global platforms like H&M and ASEAN Fashion Designer Showcase; featured in Harper’s Bazaar and Vogue Italia; integrates cultural storytelling into contemporary pieces.
Founder & Fashion, Textile Designer at JOANNALSM
January 1, 2021 - Present
Established in 2021; specializes in custom avant-garde fashion that highlights individual style; blends art and fashion to challenge traditional norms of texture, technique, and form; focuses on bespoke designs that emphasize inclusivity and self-expression.
Leasing Assistant at Gaw Capital Asset Management (SG) Pte. Ltd.
November 1, 2020 - August 1, 2021
Sourced and secured tenants to achieve desired tenancy mix and mall occupancy; prepared tenancy agreements; conducted research on emerging trends; supported leasing team with administrative onboarding; collaborated with stakeholders to ensure tenant satisfaction.
Costume Designer at "Shadows Never Die" – NUS Short Film
November 1, 2017 - January 31, 2018
Designed and produced costumes for 13 cast members; collaborated with the director to align wardrobe with thematic goals.
Textile Art Teacher at LITTLE U .ORG
July 1, 2015 - Present
Plan and deliver semester-long textile arts curricula; teach techniques such as block printing, embroidery, repeat patterns, and symbolic storytelling; guide concept development, design processes, and project execution; provide individualized feedback and organize materials to enhance learning.
Art Teacher (Freelance) at ARTARY HQ PTE. LTD.
April 1, 2015 - Present
Conduct engaging art classes for children and youth, fostering creativity, technical skills, and artistic confidence across painting, drawing, mixed media, and crafts; adapt teaching approaches to diverse learning styles; provide constructive feedback and mentorship.

Education

Bachelor of Fashion Design and Textiles at LASALLE College of the Arts
August 1, 2014 - July 1, 2017
Obtain LASALLE Scholarship in 2015/2016, Best use of Swarovski Crystal for final year project
A Level at Saint Andrews Junior College
January 11, 2030 - March 2, 2026
Subject taken: Biology, Chemistry, Mathematics, Economics

Qualifications

LASALLE Scholarship
January 1, 2015 - January 1, 2016
Edusave Character Award
January 1, 2013 - December 31, 2013
Edusave Certificate of Academic Achievement
January 1, 2013 - December 31, 2013
Exemplary Character Award
January 1, 2012 - December 31, 2012
EAGLES Award
January 1, 2013 - December 31, 2013

Industry Experience

Retail, Media & Entertainment, Education, Professional Services, Manufacturing, Software & Internet
    Fashion Curator
    I have curated and coordinated multiple fashion events, collaborating with designers and artists across various disciplines. My role involves organizing, managing, and producing fashion shows that highlight creative talent, foster cross-disciplinary collaboration, and present innovative design concepts to diverse audiences. These events showcase my ability to bring together creative communities and deliver seamless, engaging experiences in the fashion space.…
    Minion Café Pop-Up Collaboration
    I designed a set of reusable Minion masks for the first immersive Minion Café in Southeast Asia. The masks were created for the café’s pop-up event in Singapore, bringing the playful and vibrant aesthetic of the Minions to life for guests. Each design reflects the fun, colorful, and whimsical spirit of the café, transforming everyday wear into an interactive, themed experience. illustrator prints textiles…
    H&M Collaborations
    I collaborated with H&M on two separate collections, contributing original textile and fashion designs focused on scarves and home & living products. The first limited-edition capsule celebrates sustainability and creativity, showcasing the power of reinvention and mindful design. The collection was presented at H&M’s Orchard flagship store, highlighting how fashion and design can merge with conscious living. You can read more about the project here: https://www.twine.net/signin illustrator designer textiedesigner sustainable…
    A SG60 Project with Coldwear
    In celebration of Singapore’s 60th year of independence (SG60), I collaborated with the local label Coldwear to create an exclusive textile artwork for a limited-edition collection. The design blends heritage influences with a contemporary twist, drawing inspiration from the iconic Peranakan shophouses along Joo Chiat. Through this artwork, I reinterpreted the intricate architectural details and vibrant character of these historic buildings into a modern textile format. The textile was used across a curated lineup (from kids’ fleece sets to adult jackets) forming a cohesive SG60 limited collection that celebrates both tradition and modern local culture. illustrator textile prints…
    Wicked Collab
    I collaborated with Design Orchard and Pacific Licensing Studio to create a capsule collection inspired by Wicked. The collection was retailed at the Design Orchard store as part of an exclusive merchandise series. For this collaboration, I designed a range of wearable pieces including scarves, reversible jackets, and unisex T-shirts. The capsule collection reinterprets the themes and visual elements of Wicked through textile design, blending storytelling with contemporary fashion to create statement pieces that resonate with both theatre fans and everyday wearers. You can read more about the project here: https://www.twine.net/signin designer fashion textile…
    Wonderland Movie Merchandise Collaboration
    I collaborated with Mocha Chai Laboratories to create an exclusive T-shirt and cap capsule collection for the launch of the film Wonderland. This collection transforms the film’s magical realism and emotional depth into wearable art and collectibles. Inspired by the story’s series of letters exchanged across time — spanning generations, oceans, and experiences of loss — the designs reflect love’s endurance and resilience. Set against the vibrant backdrop of 1980s Singapore and the bustling streets of New York, each piece interprets the film’s central themes of love, sacrifice, connection, and redemption, turning cinematic moments into tangible, wearable storytelling. You can read more about the project here: https://www.twine.net/signin designer illustrator…