Hi, I'm João Carlos Neiva Neto, a branding and marketing professional with an international background, focused on strategic brand management, positioning, and digital business. I have experience creating brands, developing visual identities, and leading end-to-end branding projects. I specialize in applying Artificial Intelligence strategically in creative processes, combined with data analysis and performance metrics. I bring a multidisciplinary background across CRM, social media, and website creation, with an interest in strategic brand management, creative concepts, and audiovisual work. Analytical and creative by nature, I collaborate effectively in global teams and in multicultural environments. Fluent in English, I have studied and worked in several countries, which helps me communicate and solve problems across borders.

JOÃO CARLOS NEIVA NETO

Hi, I'm João Carlos Neiva Neto, a branding and marketing professional with an international background, focused on strategic brand management, positioning, and digital business. I have experience creating brands, developing visual identities, and leading end-to-end branding projects. I specialize in applying Artificial Intelligence strategically in creative processes, combined with data analysis and performance metrics. I bring a multidisciplinary background across CRM, social media, and website creation, with an interest in strategic brand management, creative concepts, and audiovisual work. Analytical and creative by nature, I collaborate effectively in global teams and in multicultural environments. Fluent in English, I have studied and worked in several countries, which helps me communicate and solve problems across borders.

Available to hire

Hi, I’m João Carlos Neiva Neto, a branding and marketing professional with an international background, focused on strategic brand management, positioning, and digital business. I have experience creating brands, developing visual identities, and leading end-to-end branding projects. I specialize in applying Artificial Intelligence strategically in creative processes, combined with data analysis and performance metrics.

I bring a multidisciplinary background across CRM, social media, and website creation, with an interest in strategic brand management, creative concepts, and audiovisual work. Analytical and creative by nature, I collaborate effectively in global teams and in multicultural environments. Fluent in English, I have studied and worked in several countries, which helps me communicate and solve problems across borders.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Branding & Digital Marketing Consultant (Freelancer) at Self-employed / Freelancer
September 1, 2024 - February 1, 2026
Provided branding and digital marketing services for multiple clients, developing visual identities and brandbooks, planning social media content, and delivering full branding projects. Led branding for Musafir label, including visual identity, communications, and planning support, culminating in a launch party with 700+ attendees and performances by renowned artists. Created motion graphics and album artwork for international artists and led 360° branding initiatives for Trinity in partnership with Club Vibe, supporting influencer and early-stage tech company branding and positioning.
Marketing Intern | CRM at MadeiraMadeira
January 1, 2023 - January 31, 2024
Created customer journeys and marketing automation flows; analyzed metrics (CR, CTR, CPC, NPS, CAC, CPA, AOV) and managed copy across Email, App Push, Web Push, SMS and WhatsApp. Executed conversion, engagement, retention, and win-back campaigns; planned multi-channel marketing campaigns; contributed to record CRM performance during Black Friday.
Social Media Intern at Lona Group & Prédios de Curitiba
March 1, 2022 - January 31, 2023
Created and managed content for multiple social platforms; led the planning and creation of visual and strategic materials; managed website and led the marketing and communications department structuring. Initiated and oversaw publications such as 'Prédios de Curitiba' and 'Atemporal' mini-series in collaboration with partners.

Education

Bachelor’s Degree in Business Administration & Digital Business (Digital Business & Management) at FAE Business School
January 11, 2030 - December 1, 2025
International Academic Exchange at ISMAI
January 1, 2025 - December 31, 2025

Qualifications

Specialization: Sports Marketing | Futebol Interativo
January 11, 2030 - April 15, 2026
The Impact of Branding | Ana Couto
January 11, 2030 - April 15, 2026
IA Lab | Marcelo Kimura
January 11, 2030 - April 15, 2026
Artificial Intelligence: General mastery of tools and methods applied to Branding, prompt engineering for LLMs, image generation and manipulation, workflow architecture and automation
January 11, 2030 - April 15, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education