Multi-award-winning Senior Graphic Designer and Creative Director based in Braga, Portugal, focused on branding and editorial design. With over a decade of experience, he helps organizations translate complex goals into clear, compelling visual identities and design systems that build long-term brand equity. Known for leading and scaling multidisciplinary creative teams, aligning creative excellence with business objectives and deadlines, and managing stakeholders with strong communication. He has collaborated across culture, tech, public services, and more—regularly representing organizations at international events and presentations.…

João Loureiro

Multi-award-winning Senior Graphic Designer and Creative Director based in Braga, Portugal, focused on branding and editorial design. With over a decade of experience, he helps organizations translate complex goals into clear, compelling visual identities and design systems that build long-term brand equity. Known for leading and scaling multidisciplinary creative teams, aligning creative excellence with business objectives and deadlines, and managing stakeholders with strong communication. He has collaborated across culture, tech, public services, and more—regularly representing organizations at international events and presentations.…

Available to hire

Multi-award-winning Senior Graphic Designer and Creative Director based in Braga, Portugal, focused on branding and editorial design. With over a decade of experience, he helps organizations translate complex goals into clear, compelling visual identities and design systems that build long-term brand equity.

Known for leading and scaling multidisciplinary creative teams, aligning creative excellence with business objectives and deadlines, and managing stakeholders with strong communication. He has collaborated across culture, tech, public services, and more—regularly representing organizations at international events and presentations.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Head of Design / Creative Director at Seegno
January 1, 2022 - Present
Creative leadership for branding and design initiatives, overseeing visual direction and delivery while aligning design excellence with business goals. Leads multidisciplinary creative efforts and supports stakeholder communication to ensure consistent, high-quality outcomes.
Head of Design at Seegno
January 1, 2022 - Present
eegno builds world-class digital products, from fintech platforms to SaaS tools, where design and development work as one. As Head of Design, I lead the creative team that bridges both sides: translating complex product requirements into interfaces that are clear, functional, and considered. My work here goes beyond screen design. I’m involved early in projects, working directly with clients to understand their needs and shape the creative direction from the start. I represent Seegno at industry events and conferences, and I’m responsible for maintaining a consistent visual and product design standard across everything we ship. Our clients range from global automotive brands like Toyota to consumer icons like Corona, and financial services players like Unicâmbio (Western Union Network). The scale and variety of these projects demand both creative rigour and the ability to adapt fast. On the team side, I manage and mentor designers, set the creative processes, and make sure the handoff to development is smooth and precise. Good design at Seegno isn’t a layer added at the end. It’s how we think from day one.
Senior Graphic Designer / Lead Designer at Followistic
September 1, 2019 - September 1, 2021
Led and contributed to graphic and brand design work for product/design initiatives, focusing on cohesive visual execution and delivery within project timelines.
Creative Director / Senior Visual Designer at Seegno
September 1, 2019 - January 1, 2022
Senior visual design and creative support for brand and communication deliverables, contributing to the evolution of visual identity systems and their consistent application across touchpoints.
Designer at GIF DESIGN STUDIOS
November 1, 2015 - March 1, 2019
Graphic design work across branding and communication projects, contributing design concepts and execution in a studio environment.
Designer at Pi Creative Studio
February 1, 2014 - September 1, 2015
Worked on branding, design, web, and signage projects for clients such as Primavera Software, CEVE, and S3F Signs; developed versatility across strategic and operational design tasks in a fast-paced setting.
Graphic Designer at gnration
March 1, 2013 - December 1, 2013
Won a national contest to create gnration’s visual identity. Led end-to-end concept and brand strategy, applying the system across print, digital, signage, and environmental graphics.
Art Director / Co-Creator at Ponte Party People - Music Festival
June 1, 2010 - Present
Created communication materials and brand collateral for 3B’s Research Group and led branding for ICVS/3B’s Lab, maintaining a cohesive and professional visual identity.
Graphic Designer at Factory - Business Center
April 1, 2010 - December 1, 2012
Designed and developed branding, signage, and communication for Factory - Business Center, ensuring a coherent and professional visual presence.
Graphic Designer at Universidade do Minho
January 1, 2010 - December 1, 2012
Designed visual and communication materials supporting university-related needs and initiatives.
Graphic Designer at Encontros da Imagem
April 1, 2009 - December 1, 2013
Responsible for all communication and promotional materials for the International Photography Festival Encontros da Imagem (2009–2013). Developed the festival’s visual identity including brand system, edition-specific logos, and all communication assets (posters, flyers, brochures, catalogues, digital media, signage). Supported cross-functional coordination across the festival organization.
Graphic Design Intern at Rodrigues Design
June 1, 2008 - August 1, 2008
International graphic design internship focused on professional design support and execution in a studio setting.
Graphic Designer at AGERE, EM
January 1, 2008 - December 1, 2011
Selected from over 50 proposals for AGERE’s rebranding. Led visual identity rollout across touchpoints including stationery, signage, vehicles, and uniforms, while updating public communication and design presence.
Graphic Designer (Freelancer) at Velha-a-Branca - estaleiro cultural
January 1, 2008 - December 1, 2012
Partnered with velha-a-branca, Braga’s cultural hub, on branding, event organization, and promotion of artistic and community engagement.
Graphic Design Intern at Interconnection
June 1, 2007 - July 1, 2007
Graphic design internship experience in Cork, Ireland, supporting design tasks and learning across an international environment.
Freelance Senior Graphic Designer at João Loureiro
January 1, 2003 - Present
Independent design practice covering branding, editorial design, and communication assets across multiple client needs and formats.

Education

Graphic Design Degree at IPCA - Instituto Politécnico do Cávado e do Ave
January 1, 2009 - January 1, 2009
Graphic Design Degree at Instituto Politécnico do Porto - ESEIG
January 1, 2008 - December 1, 2009
Graphic Design Professional Course at EPB - Escola Profissional de Braga
January 1, 2005 - December 1, 2008

Qualifications

Mastering Type: The Essential Guide to Typography for Print and Web Design (Design Book)
January 11, 2030 - July 14, 2026
Introduction to Generative AI (MIT Professional Education)
January 11, 2030 - July 14, 2026
Other Certifications (not specified)
January 11, 2030 - July 14, 2026

Industry Experience

Professional Services, Media & Entertainment, Education, Government, Software & Internet, Non-Profit Organization, Other