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I’ve spent the last 20+ years helping brands figure out who they are and what they stand for, then making that visible. I’m based in Braga, Portugal, work across branding, visual identity, editorial design and product design (UI/UX). Currently lead the creative team at Seegno. Over the years I’ve worked with clients in culture, tech, public services, and everything in between. The contexts change, but the approach stays the same: understand the problem first, then design. I’ve won a few awards along the way, a Silver A’ Design Award, an Adobe Design of The Day, and some identity contests that I’m still proud of, but what I care about most is work that actually holds up. Work that feels right the moment you see it and still makes sense five years later. I’m always open to freelance projects and to creative leadership roles where design has a real seat at the table. If that sounds like what you’re looking for, let’s talk.…I’ve spent the last 20+ years helping brands figure out who they are and what they stand for, then making that visible. I’m based in Braga, Portugal, work across branding, visual identity, editorial design and product design (UI/UX). Currently lead the creative team at Seegno. Over the years I’ve worked with clients in culture, tech, public services, and everything in between. The contexts change, but the approach stays the same: understand the problem first, then design. I’ve won a few awards along the way, a Silver A’ Design Award, an Adobe Design of The Day, and some identity contests that I’m still proud of, but what I care about most is work that actually holds up. Work that feels right the moment you see it and still makes sense five years later. I’m always open to freelance projects and to creative leadership roles where design has a real seat at the table. If that sounds like what you’re looking for, let’s talk.

João Loureiro

Brand Designer, Graphic Designer, Creative Director, +1

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I’ve spent the last 20+ years helping brands figure out who they are and what they stand for, then making that visible. I’m based in Braga, Portugal, work across branding, visual identity, editorial design and product design (UI/UX). Currently lead the creative team at Seegno. Over the years I’ve worked with clients in culture, tech, public services, and everything in between. The contexts change, but the approach stays the same: understand the problem first, then design. I’ve won a few awards along the way, a Silver A’ Design Award, an Adobe Design of The Day, and some identity contests that I’m still proud of, but what I care about most is work that actually holds up. Work that feels right the moment you see it and still makes sense five years later. I’m always open to freelance projects and to creative leadership roles where design has a real seat at the table. If that sounds like what you’re looking for, let’s talk.…I’ve spent the last 20+ years helping brands figure out who they are and what they stand for, then making that visible. I’m based in Braga, Portugal, work across branding, visual identity, editorial design and product design (UI/UX). Currently lead the creative team at Seegno. Over the years I’ve worked with clients in culture, tech, public services, and everything in between. The contexts change, but the approach stays the same: understand the problem first, then design. I’ve won a few awards along the way, a Silver A’ Design Award, an Adobe Design of The Day, and some identity contests that I’m still proud of, but what I care about most is work that actually holds up. Work that feels right the moment you see it and still makes sense five years later. I’m always open to freelance projects and to creative leadership roles where design has a real seat at the table. If that sounds like what you’re looking for, let’s talk.

Available to hire

Braga, Portugal

I’ve spent the last 20+ years helping brands figure out who they are and what they stand for, then making that visible.

I’m based in Braga, Portugal, work across branding, visual identity, editorial design and product design (UI/UX). Currently lead the creative team at Seegno. Over the years I’ve worked with clients in culture, tech, public services, and everything in between. The contexts change, but the approach stays the same: understand the problem first, then design.

I’ve won a few awards along the way, a Silver A’ Design Award, an Adobe Design of The Day, and some identity contests that I’m still proud of, but what I care about most is work that actually holds up. Work that feels right the moment you see it and still makes sense five years later.

I’m always open to freelance projects and to creative leadership roles where design has a real seat at the table.

If that sounds like what you’re looking for, let’s talk.