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Hi, I’m Joao Maria Caetano. I’m a Strategic Account Manager and Performance Specialist with 7+ years of experience driving digital transformation for large-scale energy clients and performance agencies. I excel at bridging data ecosystems (GA4, SQL) with consumer psychology to exceed commercial targets, and I’m passionate about helping large Customer Sales partners scale through data-led consultancy, cross-functional leadership, and C-suite stakeholder management. I love turning complex data into actionable growth plans, refining digital ecosystems with cross-functional teams, and building long-term partnerships that deliver sustainable ROI. I thrive in fast-paced environments, aligning multi-channel strategies with budget realities, and mentoring teams to achieve ambitious marketing and business outcomes.…Hi, I’m Joao Maria Caetano. I’m a Strategic Account Manager and Performance Specialist with 7+ years of experience driving digital transformation for large-scale energy clients and performance agencies. I excel at bridging data ecosystems (GA4, SQL) with consumer psychology to exceed commercial targets, and I’m passionate about helping large Customer Sales partners scale through data-led consultancy, cross-functional leadership, and C-suite stakeholder management. I love turning complex data into actionable growth plans, refining digital ecosystems with cross-functional teams, and building long-term partnerships that deliver sustainable ROI. I thrive in fast-paced environments, aligning multi-channel strategies with budget realities, and mentoring teams to achieve ambitious marketing and business outcomes.

Joao Maria Caetano

Growth Marketer, Marketing Strategist, Brand Designer, +2

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Hi, I’m Joao Maria Caetano. I’m a Strategic Account Manager and Performance Specialist with 7+ years of experience driving digital transformation for large-scale energy clients and performance agencies. I excel at bridging data ecosystems (GA4, SQL) with consumer psychology to exceed commercial targets, and I’m passionate about helping large Customer Sales partners scale through data-led consultancy, cross-functional leadership, and C-suite stakeholder management. I love turning complex data into actionable growth plans, refining digital ecosystems with cross-functional teams, and building long-term partnerships that deliver sustainable ROI. I thrive in fast-paced environments, aligning multi-channel strategies with budget realities, and mentoring teams to achieve ambitious marketing and business outcomes.…Hi, I’m Joao Maria Caetano. I’m a Strategic Account Manager and Performance Specialist with 7+ years of experience driving digital transformation for large-scale energy clients and performance agencies. I excel at bridging data ecosystems (GA4, SQL) with consumer psychology to exceed commercial targets, and I’m passionate about helping large Customer Sales partners scale through data-led consultancy, cross-functional leadership, and C-suite stakeholder management. I love turning complex data into actionable growth plans, refining digital ecosystems with cross-functional teams, and building long-term partnerships that deliver sustainable ROI. I thrive in fast-paced environments, aligning multi-channel strategies with budget realities, and mentoring teams to achieve ambitious marketing and business outcomes.

Available to hire

Hi, I’m Joao Maria Caetano. I’m a Strategic Account Manager and Performance Specialist with 7+ years of experience driving digital transformation for large-scale energy clients and performance agencies. I excel at bridging data ecosystems (GA4, SQL) with consumer psychology to exceed commercial targets, and I’m passionate about helping large Customer Sales partners scale through data-led consultancy, cross-functional leadership, and C-suite stakeholder management.

I love turning complex data into actionable growth plans, refining digital ecosystems with cross-functional teams, and building long-term partnerships that deliver sustainable ROI. I thrive in fast-paced environments, aligning multi-channel strategies with budget realities, and mentoring teams to achieve ambitious marketing and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Paid Media Manager at Iberdrola

June 1, 2024 - December 1, 2025

Managed a €6M+ annual media portfolio, acting as the primary owner for high-level digital (search, social, and programmatic) and offline channel integration (TV, radio, and OOH) and strategy.

Senior Digital Business Consultant at Karma Network

September 1, 2023 - May 1, 2024

Acted as a lead strategic partner for a high-priority portfolio of 5 clients, managing €2M+ in annual spend and building roadmaps that balance aggressive scaling with sustainable ROI. Partnered with cross-functional creative and data teams to resolve operational bottlenecks, transforming ad management into comprehensive business consulting.

Digital Business Consultant at Karma Network

September 1, 2022 - August 1, 2023

Executed 100+ high-performance campaigns across Google (Search, DV360, YouTube) and Social (Meta, TikTok), mastering end-to-end acquisition. Built a robust quantitative reporting toolkit using GA4 and Analytics 360, providing clients with total transparency on spend and ROI.

Head of Marketing at MOVE NGO

January 1, 2021 - July 1, 2022

Designed and deployed a 360° marketing roadmap focused on digital expansion and donor acquisition, scaling the organization’s online footprint. Led a digital fundraising initiative that generated €10.5K by optimizing digital touchpoints and brand awareness.

Brand Marketing Specialist at Red Bull

June 1, 2019 - December 1, 2019

Led high-impact national brand campaigns, managing end-to-end delivery for on-brand visibility and activation, ensuring timelines and budgets were met while maximizing brand impact.

Field Marketing Specialist at Red Bull

October 1, 2017 - May 1, 2019

Supervised the national student marketing initiative, successfully engaging a large student audience and driving on-campus product trials through tailored activations and partnerships.

Student Marketer at Cidade Universitária Campus

November 1, 2015 - September 1, 2017

Transformed the campus into a brand stronghold, engaging 30,000+ students through 35+ events and cultivating 60+ retailer partnerships to boost on-campus consumption.