Hi, I’m João Moreira—an experienced graphic & web designer focused on creating cohesive visual identities and modern digital experiences. I combine strong branding fundamentals with web design and UI/UX thinking to deliver original logos, flyers, business cards, and responsive websites that feel consistent across every touchpoint. I enjoy collaborating closely with clients to translate their goals into clear, tailored visual solutions—from concept to final delivery. Alongside freelance work and studio roles, I’ve contributed to multi-channel marketing and campaign design, and I also build with front-end technologies like HTML/CSS/JavaScript and React to create polished, user-centered interfaces.

João Moreira

Hi, I’m João Moreira—an experienced graphic & web designer focused on creating cohesive visual identities and modern digital experiences. I combine strong branding fundamentals with web design and UI/UX thinking to deliver original logos, flyers, business cards, and responsive websites that feel consistent across every touchpoint. I enjoy collaborating closely with clients to translate their goals into clear, tailored visual solutions—from concept to final delivery. Alongside freelance work and studio roles, I’ve contributed to multi-channel marketing and campaign design, and I also build with front-end technologies like HTML/CSS/JavaScript and React to create polished, user-centered interfaces.

Available to hire

Hi, I’m João Moreira—an experienced graphic & web designer focused on creating cohesive visual identities and modern digital experiences. I combine strong branding fundamentals with web design and UI/UX thinking to deliver original logos, flyers, business cards, and responsive websites that feel consistent across every touchpoint.

I enjoy collaborating closely with clients to translate their goals into clear, tailored visual solutions—from concept to final delivery. Alongside freelance work and studio roles, I’ve contributed to multi-channel marketing and campaign design, and I also build with front-end technologies like HTML/CSS/JavaScript and React to create polished, user-centered interfaces.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Portuguese
Fluent

Work Experience

Creative Producer at Rivers and Grey UK
May 1, 2025 - Present
At Rivers & Grey, I work across a wide range of creative and digital design projects for international brands and clients. My role involves developing brand identities and visual communication materials, ensuring consistency across both print and digital platforms. My work includes branding and visual identity design, social media content and digital advertising campaigns (including paid ads), sales brochures, event and signage materials, posters, business cards, presentations, and other marketing collateral. I also contribute to UI & UX design projects, helping create intuitive and visually engaging digital experiences. In addition, I collaborate on art direction, campaign development, layout design, web assets, promotional materials, and overall brand communication strategies tailored to different markets and audiences. Through the agency, I’ve had the opportunity to work with clients and brands across the Brazilian, Asian, Australian, and UK markets, adapting creative solutions to different cultural contexts and communication needs.
Graphic Designer at Rivers and Grey Limited (UK)
January 1, 2025 - Present
Built brand identities from scratch, creating brand books for visual consistency, website layout concepts, and a range of print materials and digital assets for online platforms.
Graphic Designer & UI/UX Designer (Freelancer)
January 1, 2025 - Present
Developed brand identity work from the ground up, including brand books, digital assets for online platforms, website layout concepts, and print materials.
Creative Producer at SEALIFE PORTO, PORTUGAL - MERLIN ENTERTAINMENTS
November 1, 2022 - Present
As a Graphic and Digital Designer at Sea Life Porto, I’m responsible for creating visual content that strengthens brand identity and supports communication across various channels. My role includes: Designing graphic content for social media, tailored to different platforms and audiences; Creating visual materials for advertising campaigns, including billboards and street communication (e.g., mupis); Supporting the visual communication of events and promotions, from concept to final artwork; Developing graphic materials for both internal communication and the physical space of the aquarium, enhancing the visitor experience. I contribute to impactful campaigns, always focusing on creativity, visual consistency, and message effectiveness.
Graphic Designer at SEALIFE PORTO (Portugal)
January 1, 2018 - January 1, 2025
Designed digital and offline marketing materials, including logo design, photoshoots, billboards, point-of-sale assets, ads, brochures, and web design. Worked across departments and took mentoring and leadership responsibilities as the most senior team member.
Graphic Designer at hôma - Portugal
January 1, 2018 - March 11, 2025
At hôma, I led the development of visual communication for both digital and printed campaigns. My work contributed directly to strengthening brand consistency across all customer touchpoints. Key responsibilities included: Designing and coordinating online and offline campaigns across multiple platforms; Producing and editing product photography for use in catalogues, social media, and advertising; Planning and directing photo sessions for lifestyle and product imagery; Creating both digital and printed magazines for seasonal and promotional purposes; Designing layouts, wireframes and web content with focus on user experience (UX) and information architecture; Producing visual content for in-store communication, video presentations and print materials.
Creative Director and CEO at MOWAVE CREATIVE STUDIO
September 1, 2016 - Present
At Mowave, I work as Creative Director and CEO, leading the agency’s creative vision and overseeing branding, digital, and communication projects across different industries and international markets. My role combines creative direction, strategic thinking, and hands-on design work, ensuring consistent and impactful visual communication across all platforms. I’m responsible for developing brand identities and visual systems, creating digital campaigns for social media and paid advertising, and designing sales brochures, presentations, event materials, signage, posters, business cards, and other print and marketing assets. I also lead UI/UX design projects, developing wireframes, user flows, and intuitive digital experiences for websites and digital platforms. In addition, I oversee campaign concepts, art direction, layout design, web assets, and overall communication strategies tailored to each client’s objectives and audience. Through Mowave, I’ve collaborated with clients and projects connected to the Brazilian, Asian, Australian, and UK markets, adapting creative solutions to different cultural contexts and communication needs. Skills: ✔ Creative Direction & Team Leadership ✔ Branding & Visual Identity ✔ UI/UX Design & Digital Experiences ✔ Social Media & Paid Advertising Design ✔ Print & Marketing Materials ✔ Event & Signage Design ✔ Adobe Creative Suite & Figma ✔ Wireframing & Information Architecture ✔ Art Direction & Campaign Development
Designer & Front-End Web Developer at Joao Moreira Studio
January 1, 2016 - January 1, 2022
Developed and delivered front-end and design work with a focus on UI/UX and responsive implementation. Produced campaign-related content and digital assets, supporting both internal and external marketing efforts including outdoor advertising.
Graphic & Web Designer (Freelancer)
January 1, 2016 - Present
Created brand visuals and design assets from concept to final delivery, including logos, flyers, business cards, and responsive websites. Ensured originality and brand alignment, collaborating with clients to produce tailored visual solutions and multi-channel marketing materials.

Education

Graphic & Web Design (LSAD communication/design program) at Lisbon School of Design (ESAD/UCA course in disruptive digital education - communication design)
January 1, 2012 - January 1, 2016
Full-Stack Web Development (course) at Gravity School (program name not provided; based on resume line)
January 1, 2018 - January 1, 2020
UI&UX Design (course) at Gravity School (program name not provided; based on resume line)
January 1, 2020 - January 1, 2021
Professional English Training (B2.1) at Mais Idiomas, Lda.
March 13, 2023 - July 3, 2023

Qualifications

English (Mais Idiomas) - B2.1
March 13, 2023 - July 3, 2023

Industry Experience

Computers & Electronics, Software & Internet, Media & Entertainment, Retail, Education