Art Director and creative professional with a strong blend of design, video production, and business strategy experience. Started as a graphic designer and grew into a partner role, leading creative direction while also managing financial planning, client acquisition, and overall business operations. Experienced in developing brand identities, producing end-to-end video content, and translating strategic goals into compelling visual solutions. Known for combining creative vision with an analytical mindset, delivering work that is both visually impactful and aligned with business results.…

Joao Pedro Reis

Art Director and creative professional with a strong blend of design, video production, and business strategy experience. Started as a graphic designer and grew into a partner role, leading creative direction while also managing financial planning, client acquisition, and overall business operations. Experienced in developing brand identities, producing end-to-end video content, and translating strategic goals into compelling visual solutions. Known for combining creative vision with an analytical mindset, delivering work that is both visually impactful and aligned with business results.…

Available to hire

Art Director and creative professional with a strong blend of design, video production, and business strategy experience. Started as a graphic designer and grew into a partner role, leading creative direction while also managing financial planning, client acquisition, and overall business operations. Experienced in developing brand identities, producing end-to-end video content, and translating strategic goals into compelling visual solutions. Known for combining creative vision with an analytical mindset, delivering work that is both visually impactful and aligned with business results.

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Language

English
Fluent
Spanish; Castilian
Intermediate
Portuguese
Fluent

Work Experience

Partner & Art Director at Libre Digital Marketing
June 1, 2022 - Present
Directed end-to-end video productions, oversaw concept development, filming, and post-production editing to deliver high-impact branded content across digital platforms. Managed financial planning, pricing strategy, and resource allocation to improve operational efficiency and support sustainable business growth. Led client prospecting efforts and strategic partnerships, contributing to revenue expansion and portfolio diversification. Supervised multidisciplinary teams including designers and video editors, ensuring quality control, brand consistency, and on-time project delivery. Presented creative and strategic proposals to clients, strengthening long-term relationships and increasing project retention.
Graphic Designer at Rodoviário Camilo do Santos
March 1, 2020 - May 1, 2022
Developed visual identities, campaign concepts, and digital assets aligned with clients marketing objectives. Collaborated with the team to translate business goals into compelling visual communication. Managed multiple projects from concept to final delivery, maintaining high creative standards and meeting tight deadlines.
Commercial Assistant at Rodoviário Camilo do Santos
July 1, 2019 - March 1, 2020
Developed and analyzed performance dashboards using Power BI to support commercial decision making.
Administrative Analyst at Laboratório de Próteses e Dentária Lucia No Reis
August 1, 2018 - June 1, 2019
Managed financial operations and performance indicators. Led the branding process for the organization and implemented social media presence. Implemented a production control system to improve workflow efficiency and operational visibility.

Education

Postgraduate Degree in Business Administration at Fundação Getúlio Vargas
January 1, 2019 - January 1, 2020
Bachelor's Degree in Exact Sciences at Federal University of Juiz de Fora
January 1, 2012 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other
    paper Branding - Dr Ana Tereza
    Branding development for a breast health specialist. The identity combines professionalism, empathy, and elegance through a logo inspired by the anatomy of mammary ducts, a refined color palette, modern typography, and graphic patterns. The result is a visual identity that communicates trust, care, and sophistication.…
    paper Branding - Dr Carol Barone
    Complete branding development for an aesthetic dentistry specialist. The project focused on creating a modern, sophisticated, and welcoming personal brand through logo design, color palette, typography, custom patterns, and social media applications, ensuring a consistent and elegant visual identity. graphicdesigner branding…