Product Designer with a background in graphic design and experience in complex digital products, from mobile apps to SaaS platforms. I work across UX, UI, and strategy, collaborating closely with development, product, and stakeholders to transform business problems into clear, functional, and scalable solutions. From contexts where I was the sole designer responsible for product evolution to projects at software houses with national and international reach, I've always collaborated with multidisciplinary teams and clients from different sectors. Beyond professional work, I develop my own authorial project focused on culture and urban space, where I explore how technology, curation, and experience can bring people closer to art, events, and the city.

João Paulo Ledoux Pereira

Product Designer with a background in graphic design and experience in complex digital products, from mobile apps to SaaS platforms. I work across UX, UI, and strategy, collaborating closely with development, product, and stakeholders to transform business problems into clear, functional, and scalable solutions. From contexts where I was the sole designer responsible for product evolution to projects at software houses with national and international reach, I've always collaborated with multidisciplinary teams and clients from different sectors. Beyond professional work, I develop my own authorial project focused on culture and urban space, where I explore how technology, curation, and experience can bring people closer to art, events, and the city.

Available to hire

Product Designer with a background in graphic design and experience in complex digital products, from mobile apps to SaaS platforms. I work across UX, UI, and strategy, collaborating closely with development, product, and stakeholders to transform business problems into clear, functional, and scalable solutions.

From contexts where I was the sole designer responsible for product evolution to projects at software houses with national and international reach, I’ve always collaborated with multidisciplinary teams and clients from different
sectors.

Beyond professional work, I develop my own authorial project focused on culture and urban space, where I explore how technology, curation, and experience can bring people closer to art, events, and the city.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Work Experience

UI/UX Designer at Popstand
May 23, 2021 - January 5, 2026
I started out developing WordPress websites and gradually took on more complex projects involving mobile apps and SaaS platforms. Over time, my role evolved beyond interface design: I began actively participating in stakeholder meetings, strategic product discussions, and decisions aimed at optimizing deliveries and building more robust solutions.
SENIOR UX/UI DESIGNER at UDS TECNOLOGIA
December 27, 2021 - May 18, 2021
I worked on developing different applications and digital solutions for clients such as Le Lis Blanc, Selffi, Cardpay, and Rede. The focus of the work was more concentrated on UI and interface design, but always connected to UX processes and the business needs of each project.
WEB Designer at Agencia WX
June 28, 2019 - October 5, 2020
Designer leading the website team, responsible for developing wireframes, layouts, and navigable prototypes. Through benchmarks and usability testing, I sought to deliver the best results for the end client.

Education

BACHELOR OF GRAPHIC DESIGN at PUCPR
February 5, 2012 - January 5, 2026
AI-DRIVEN INNOVATION AND UX at Unifast / Toronto School of Management
October 15, 2025 - February 10, 2028
http://leandrorezende.unifast.com.br/mba-em-inovacao-orientada-a-ia-e-ux-vc/

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

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