Hello! I’m Joao F Rodrigues, a UI/UX designer and front-end developer with a passion for crafting beautiful, user-friendly interfaces. I blend design thinking with solid coding skills (HTML, CSS, JavaScript, React) to deliver experiences that look great and perform smoothly. My approach centers on accessibility, responsive design, and conversion-driven outcomes, supported by a background in digital marketing. I've built e-commerce stores on Shopify, customized WordPress and Webflow sites, and led branding and SEO efforts to grow engagement and revenue. I thrive in collaborative environments, continuously learn new tools, and enjoy turning complex problems into simple, delightful solutions. Check my portfolio for examples of UI/UX work, development projects, and brand identities.

Joao F Rodrigues

Hello! I’m Joao F Rodrigues, a UI/UX designer and front-end developer with a passion for crafting beautiful, user-friendly interfaces. I blend design thinking with solid coding skills (HTML, CSS, JavaScript, React) to deliver experiences that look great and perform smoothly. My approach centers on accessibility, responsive design, and conversion-driven outcomes, supported by a background in digital marketing. I've built e-commerce stores on Shopify, customized WordPress and Webflow sites, and led branding and SEO efforts to grow engagement and revenue. I thrive in collaborative environments, continuously learn new tools, and enjoy turning complex problems into simple, delightful solutions. Check my portfolio for examples of UI/UX work, development projects, and brand identities.

Available to hire

Hello! I’m Joao F Rodrigues, a UI/UX designer and front-end developer with a passion for crafting beautiful, user-friendly interfaces. I blend design thinking with solid coding skills (HTML, CSS, JavaScript, React) to deliver experiences that look great and perform smoothly. My approach centers on accessibility, responsive design, and conversion-driven outcomes, supported by a background in digital marketing.

I’ve built e-commerce stores on Shopify, customized WordPress and Webflow sites, and led branding and SEO efforts to grow engagement and revenue. I thrive in collaborative environments, continuously learn new tools, and enjoy turning complex problems into simple, delightful solutions. Check my portfolio for examples of UI/UX work, development projects, and brand identities.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

SEO Specialist at Aicontentfy
December 31, 2025 - December 31, 2025
Conducted keyword research, SEO audits, and created high-quality content; implemented link-building strategies to improve domain authority and search performance.
UI/UX Design + Front-End Developer at Aiconiclabs
January 1, 2024 - November 21, 2025
Designed and developed a fully responsive multi-page website with animations and touchscreen features; built with Webflow, HTML, CSS, and JavaScript; launched site and currently developing a WordPress blog for SEO and link building.
E-Commerce Entrepreneur at Rodding Shop
December 31, 2022 - December 31, 2022
Founded and ran a print-on-demand Shopify store; designed 7,000+ products; managed Amazon Seller Central and Etsy listings, optimized SEO and ran targeted ads to drive revenue.
Graphic Designer & Content Writer at Rocail
January 1, 2016 - November 21, 2025
Designed user-friendly graphic systems for Oeiras City Hall’s website and internal tools; created instructional content to improve accessibility for diverse user groups.

Education

Bachelor's Degree in Design at Universidade de Lisboa
January 11, 2030 - November 21, 2025
Professional Certificate in Web Development at IEFP
January 1, 2024 - November 21, 2025
Professional Certificate in E-Commerce Management at MasterD
January 1, 2023 - November 21, 2025
Professional Certificate in Digital Marketing at MasterD
January 1, 2023 - November 21, 2025

Qualifications

Professional Certificate in Web Development (IEFP)
January 1, 2024 - November 21, 2025
Professional Certificate in E-Commerce Management (MasterD)
January 1, 2023 - November 21, 2025
Professional Certificate Digital Marketing (MasterD)
January 1, 2023 - November 21, 2025
Bachelor's Degree in Design (Universidade de Lisboa)
January 11, 2030 - November 21, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services