Available to hire
I’m a fractional CMO and growth marketing leader who helps startups and SMBs scale faster by focusing on what truly drives revenue. I’ve built and led marketing teams from 0, created go-to-market strategies that deliver measurable results, and cut through the noise of vanity metrics.
My approach is practical, data-driven, and hands-on. I align marketing with sales, simplify the chaos, and focus on outcomes that matter: pipeline, revenue, and growth. As your fractional marketing leader, I quickly identify what’s missing in your marketing engine, whether it’s the right strategy, people, tools, or processes. I bring structure, clarity, and results without the long-term cost (fraction of the cost) or risk of a full-time hire. What I do: growth strategy and go-to-market execution, marketing team setup and leadership coaching, demand generation and performance optimization.
Experience Level
Language
English
Fluent
Dutch
Fluent
French
Fluent
Work Experience
Head of Growth at Smooved
August 31, 2025 - August 31, 2025Led growth initiatives and go-to-market efforts, aligning marketing with sales, building a scalable demand generation engine, and delivering measurable revenue impact.
Head of Marketing/Fractional CMO/Freelance Marketing Consultant at Various companies
July 31, 2025 - July 31, 2025Provided fractional CMO services, go-to-market guidance, and marketing leadership across multiple startups and SMBs to accelerate growth.
Head of Marketing at Robovision
April 30, 2023 - April 30, 2023Led marketing strategy and execution for an AI/vision company, including demand generation and brand initiatives.
Chief Marketing Officer at Mobilexpense
September 30, 2022 - September 30, 2022Directed marketing organization, defined growth strategy, and built scaleable programs across regions.
Marketing Manager at Deliverect
February 28, 2021 - February 28, 2021One of the first marketing hires; built the marketing team and helped scale globally as the company grew toward unicorn status.
Marketing Consultant at Deliverect
June 30, 2019 - June 30, 2019Provided marketing consulting services to support growth and demand generation initiatives.
Digital Marketing Consultant at Minds&More
May 31, 2019 - May 31, 2019Delivered digital marketing consulting services across client projects.
Digital Marketing Consultant at Vivaldis
April 30, 2019 - April 30, 2019Provided digital marketing consulting services for diverse client engagements.
Digital Marketing Consultant at G-STIC (Minds&More)
December 31, 2018 - December 31, 2018Support for the Global Sustainable Technology & Innovation Conference series; digital marketing coordination.
Marketing Project Coordinator at UTC Fire & Security
August 31, 2017 - August 31, 2017Developed and coordinated marketing projects and plans for rollout.
Online Category Manager/Marketing at Krëfel NV
June 30, 2017 - June 30, 2017Managed online category and marketing activities to drive e-commerce performance.
Marketing Intern at Henkel
June 30, 2016 - June 30, 2016Marketing internship contributing to campaigns and activities.
Marketing Consultant (student) at VBVD
July 31, 2015 - July 31, 2015Student marketing consultant delivering project-based support.
Marketing Intern at AEXELE
June 30, 2015 - June 30, 2015China consultant marketing internship; website development, SEO, and inbound marketing activities.
Sales & Marketing at DHL
August 31, 2014 - August 31, 2014Inside sales, price offers, product tracking, marketing tasks, copy-writing and events.
Student at Procter & Gamble
July 31, 2014 - July 31, 2014Student involvement in Supply Chain Innovation; research and analysis.
Digital Marketing Intern at Villalet
June 30, 2014 - June 30, 2014Digital marketing internship including website copy and SEO research.
Student Reception at CGI
August 31, 2013 - August 31, 2013Student reception role supporting agency operations.
Student Reception at Saatchi & Saatchi Brussels
December 31, 2011 - December 31, 2011Student reception role supporting agency operations.
Marketing Student at Lidl Belgium & Luxemburg
July 31, 2010 - July 31, 2010Student role supporting marketing activities.
Student at Makro Cash & Carry België
August 31, 2009 - August 31, 2009Student during holidays supporting general operations.
Education
Master's degree, International Marketing at Coventry University
January 1, 2016 - December 31, 2016Bachelor after Bachelor, Advanced Business Management in Marketing and Communication at UC Leuven-Limburg
January 1, 2014 - December 31, 2015Bachelor's degree, Business, Management, Marketing, and Related Support Services at UC Leuven-Limburg
January 1, 2011 - December 31, 2014Erasmus, Business/Managerial Economics at Università di Bologna
January 1, 2013 - December 31, 2014Qualifications
Google Ads
January 11, 2030 - November 8, 2025Social Media Marketing - L'Oréal Paris - Case of beauty water by Garnier
January 11, 2030 - November 8, 2025Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Travel & Hospitality
Experience Level
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