I'm Joe Fisher, a results-driven SEO strategist and people leader with 9+ years of experience driving sustainable organic growth for ecommerce, service, and SaaS brands. I build and mentor high-performing teams while delivering client results focused on revenue generation and measurable ROI. As a consultancy owner and SEO Manager, I combine strategic leadership with hands-on expertise, managing cross-functional teams, coaching freelancers, and cultivating talent to scale campaigns. My leadership philosophy centers on transparency, accountability, and empowering team members to own outcomes while delivering measurable business impact. I specialise in converting traffic into revenue and creating compounding digital assets, and I consult on Generative Engine Optimisation (GEO) to boost brand visibility in LLMs. I prioritise clarity over jargon, ownership of outcomes, and creative problem solving to give clients a competitive edge. Notable achievements include growing organic revenue, expanding ecommerce and service-based clients, and leading multi-million-pound brands worldwide while building a scalable freelance delivery model.

Joe Fisher

I'm Joe Fisher, a results-driven SEO strategist and people leader with 9+ years of experience driving sustainable organic growth for ecommerce, service, and SaaS brands. I build and mentor high-performing teams while delivering client results focused on revenue generation and measurable ROI. As a consultancy owner and SEO Manager, I combine strategic leadership with hands-on expertise, managing cross-functional teams, coaching freelancers, and cultivating talent to scale campaigns. My leadership philosophy centers on transparency, accountability, and empowering team members to own outcomes while delivering measurable business impact. I specialise in converting traffic into revenue and creating compounding digital assets, and I consult on Generative Engine Optimisation (GEO) to boost brand visibility in LLMs. I prioritise clarity over jargon, ownership of outcomes, and creative problem solving to give clients a competitive edge. Notable achievements include growing organic revenue, expanding ecommerce and service-based clients, and leading multi-million-pound brands worldwide while building a scalable freelance delivery model.

Available to hire

I’m Joe Fisher, a results-driven SEO strategist and people leader with 9+ years of experience driving sustainable organic growth for ecommerce, service, and SaaS brands. I build and mentor high-performing teams while delivering client results focused on revenue generation and measurable ROI. As a consultancy owner and SEO Manager, I combine strategic leadership with hands-on expertise, managing cross-functional teams, coaching freelancers, and cultivating talent to scale campaigns. My leadership philosophy centers on transparency, accountability, and empowering team members to own outcomes while delivering measurable business impact.

I specialise in converting traffic into revenue and creating compounding digital assets, and I consult on Generative Engine Optimisation (GEO) to boost brand visibility in LLMs. I prioritise clarity over jargon, ownership of outcomes, and creative problem solving to give clients a competitive edge. Notable achievements include growing organic revenue, expanding ecommerce and service-based clients, and leading multi-million-pound brands worldwide while building a scalable freelance delivery model.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Owner & Lead Consultant at Fisher SEO
May 1, 2020 - Present
Independent SEO and AI Search Consultancy delivering bespoke ROI-driven solutions across eCommerce, service, and SaaS; responsible for strategy, campaign delivery, client management, and leading freelance teams.
Co-Founder at Collective Connecting
April 1, 2025 - Present
Co-founded a community-focused Slack channel connecting remote workers and self-employed professionals; grew membership to nearly 100 and led community management and engagement.
SEO Strategist at Kitlocker.com (Client at Fisher SEO)
February 1, 2024 - February 1, 2026
Led SEO strategy for a multi-million-pound turnover ecommerce business; collaborated with in-house marketing to scale organic growth across all websites.
SEO Consultant at Verve
February 1, 2024 - September 1, 2025
Consulted on organic search strategy, product launch optimisation, content development, link acquisition, and technical SEO issue resolution.
SEO Manager at OCPR
March 1, 2024 - Present
Leading the SEO division for a full-service digital marketing agency, coordinating strategy and execution for multi-million-pound brands; mentoring and standardising processes.
SEO Analyst at Blink SEO
April 1, 2022 - February 1, 2024
Leveraged data science methodologies to strategise and deliver organic search campaigns for DTC ecommerce clients with a focus on growth.
Web Content Editor at Hydro-X Group
November 1, 2019 - July 1, 2020
Optimised website content to improve organic search rankings and drive targeted traffic through content strategy.
Account Manager at The SEO Works
May 1, 2019 - November 1, 2019
Managed client accounts, developed and implemented SEO strategies across multiple CMS platforms aligned to client goals.
Online Marketing & CRM Officer at Cornerstones Education
February 1, 2018 - April 1, 2019
Supported online marketing campaigns and managed CRM systems for targeted marketing efforts.
Marketing & eCommerce Administrator at Keylink Ltd
February 1, 2016 - January 1, 2018
Supported marketing and eCommerce initiatives, including promotional campaigns and WordPress website management.
Founder | Lead Consultant at Fisher SEO
May 1, 2020 - Present
Independent SEO and AI search consultancy delivering bespoke ROI across ecommerce, service, and SaaS clients; responsible for full business operations including client acquisition, strategy development, campaign delivery, and team management.
Client (SEO Strategy) at Kitlocker.com
February 1, 2024 - February 1, 2026
Led SEO strategy for a multi-million pound turnover ecommerce business, collaborating with in-house marketing to scale organic growth across all Kitlocker group websites.
Client (Organic Search Strategy & Delivery) at Verve
February 1, 2024 - September 1, 2025
Consulted on organic search strategy and delivery for ecommerce, focusing on product launch optimization, content development, link acquisition, and technical SEO issue resolution.

Education

Secondary Education at Aston Academy
January 1, 2005 - January 1, 2012

Qualifications

The Fundamentals of Digital Marketing
January 11, 2030 - March 17, 2026
GCSE/Secondary Education
January 11, 2030 - March 17, 2026
The Fundamentals of Digital Marketing
January 11, 2030 - March 17, 2026
Web Development Certification
January 11, 2030 - March 17, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other