Available to hire
I’m Joel Bauer, a Marketing Strategist and Brand Partnerships Leader based in Adelaide, Australia. I help brands grow through storytelling, data-driven campaigns, and collaborative partnerships, with 8+ years of experience across digital strategy, paid media, and brand development.
I founded Joel The Nerd to support South Australian businesses with creative marketing, online visibility, and measurable results. I’m passionate about building authentic partnerships and turning ideas into campaigns that connect brands with audiences.
Skills
Experience Level
Language
English
Fluent
Work Experience
Media Buyer at SocialQ Agency
November 1, 2024 - PresentSpecialised in crafting and optimising high-performing ad campaigns across Meta, TikTok, Google and Instagram; collaborating with brands to maximise ROI through strategic audience targeting, A/B testing, and performance analysis.
Influencer & Brand Partnerships at IcyVision Media
December 1, 2023 - PresentManage influencer outreach and UGC creator programs across Australia and international markets; align brand campaigns with influencer tone and audience; build brand identity through curated creator content and partnerships.
Sales Marketing Officer at Status Audio
December 31, 2023 - October 23, 2025Led influencer outreach, collaborating with content creators across YouTube, TikTok, Instagram and Facebook to amplify advertising campaigns and improve brand engagement.
Sales, Business & Marketing Specialist at Self Employed (Freelance)
June 1, 2020 - PresentManaged and optimised marketing campaigns for Facebook, TikTok, Instagram, and Google; developed and implemented effective digital marketing strategies; guided businesses in using e-commerce platforms like Shopify to grow online sales and reach wider audiences.
Store Manager at Optus
June 1, 2020 - October 23, 2025Led and managed a team of six, achieving 2nd Best Store in Pace setters program and exceeding store targets; responsible for operational management and customer service excellence.
Brand Partnerships Lead at Slipstream Autosport
September 1, 2025 - November 19, 2025Lead brand collaboration and sponsorship opportunities for Slipstream Autosport. Build partnerships with local and national brands seeking logo placements and co-marketing visibility. Develop sponsorship decks and proposals aligning brand objectives with team exposure opportunities. Manage communication, deliverables, and activation planning across events and digital media.
Media Buyer at SocialQ Agency
November 1, 2024 - November 19, 2025Craft and optimise paid media campaigns across Meta, TikTok, and Google. Manage budgets, creative testing, and audience targeting to maximise ROI.
Influencer & Brand Partnerships at IcyVision Media
August 31, 2025 - August 31, 2025Established influencer partnerships and creator programs across Australia. Developed campaign frameworks for content alignment and engagement growth. Managed outreach and relationship building for international brands.
Sales Marketing Officer at Status Audio
December 31, 2023 - December 31, 2023Managed influencer collaborations across YouTube, TikTok, and Instagram. Focused on lead generation, campaign strategy, and customer engagement.
Marketing Consultant & Specialist at Joel The Nerd (Self-Employed)
June 1, 2020 - November 19, 2025Provide creative direction, ad strategy, and digital marketing for South Australian brands. Build e-commerce websites and campaigns using Shopify and WordPress. Help businesses grow visibility through SEO, paid media, and storytelling.
Store Manager at Optus
June 30, 2020 - June 30, 2020Managed 6-person team achieving strong sales results. Awarded 2nd Best Store nationally for performance and leadership.
Sales Specialist at Telstra
September 30, 2018 - September 30, 2018Top-performing consultant, achieving multiple Sales and NPS Awards. Completed sales-focused training program and achieved consistent KPIs.
Education
Year 12 at Heathfield High School
January 11, 2030 - November 1, 2015Year 12 at Heathfield High School
January 11, 2030 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Professional Services, Retail, Software & Internet
Skills
Experience Level
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