A creative and commercially minded end-to-end designer delivering products used by millions. I bring together design, technology, and business strategy to create delightful and meaningful experiences.…

Joel Freeborn

A creative and commercially minded end-to-end designer delivering products used by millions. I bring together design, technology, and business strategy to create delightful and meaningful experiences.…

Available to hire

A creative and commercially minded end-to-end designer delivering products used by millions. I bring together design, technology, and business strategy to create delightful and meaningful experiences.

Work Experience

Lead Designer at Tata Consultancy Services Interactive
March 1, 2023 - Present
Leading the design for Verizon’s Fios TV ecosystem (TV, mobile, and web), unifying experiences, and shaping how the next generation consumes television. Hands-on design for optimisation and innovation. Unifying fragmented designs across products and design system libraries. Partnered with product owners, brand, and dev teams to align roadmaps and raise experience quality. Reduced churn by 15% YoY through design improvements, bundling strategy, and content discovery. Doubled ARPU by creating new monetisation pathways.
Product Design at Cisco
June 1, 2021 - September 30, 2021
Designed a fully native iOS experience for Cisco’s Webex app in close partnership with Apple who use Webex as their primary internal communication platform.
Lead Designer at Deltatre
March 1, 2020 - September 30, 2020
Led a team of five designers to deliver Bally Sports’ new $40M TV experience across ten platforms including TV, mobile, and consoles. Navigated pandemic-related constraints to maintain delivery excellence and establish scalable UX foundations for a complex, multi-platform sports experience.
Designer at Virgin.com
January 1, 2019 - January 1, 2019
Designing a new website for Virgin Group, in collaboration with Foolproof.
Lead Designer at Monstarlab (Nodes)
January 1, 2017 - December 31, 2019
Led a five-person design team delivering for clients including Audi, Avon and Reckitt Benckiser.
Designer/Contract at Travelex
January 1, 2017 - January 1, 2017
Design collaboration for the Travel Moneycard app and web platform.
Sole Designer at Premier League
January 1, 2011 - December 31, 2016
Sole designer for Fantasy Premier League app and web, used by millions globally.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Media & Entertainment, Software & Internet, Professional Services, Gaming, Travel & Hospitality
    paper Evolving Verizon’s Fios TV ecosystem

    For the past three years, I’ve been embedded within Verizon’s Fios TV ecosystem, evolving experiences across TV, mobile and web products used by over 3 million customers.

    Rather than a single redesign, the work focused on continuous optimisation - improving discovery, consistency and delivery speed while scaling design foundations across platforms.