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I bring 🏆 15+ years of experience leading business technology, digital transformation, and systems ownership to improve operational efficiency, commercial performance, and cross-functional execution. ✅ Business Systems Ownership: I have led the design, improvement, and governance of digital platforms and business processes across marketing, sales, service, and administrative operations. ✅ Transformation, Automation & Stakeholder Leadership: I align business needs, stakeholders, workflows, and technology to deliver scalable automation, process improvement, and stronger operational performance. ✅ CRM, MarTech & Data Strategy: I oversee CRM, analytics, advertising, reporting, and broader marketing technology ecosystems as part of digital strategies that support growth and better decision-making.…I bring 🏆 15+ years of experience leading business technology, digital transformation, and systems ownership to improve operational efficiency, commercial performance, and cross-functional execution. ✅ Business Systems Ownership: I have led the design, improvement, and governance of digital platforms and business processes across marketing, sales, service, and administrative operations. ✅ Transformation, Automation & Stakeholder Leadership: I align business needs, stakeholders, workflows, and technology to deliver scalable automation, process improvement, and stronger operational performance. ✅ CRM, MarTech & Data Strategy: I oversee CRM, analytics, advertising, reporting, and broader marketing technology ecosystems as part of digital strategies that support growth and better decision-making.

Joel Karunungan

Project Manager, Product Marketer, Digital Marketer

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I bring 🏆 15+ years of experience leading business technology, digital transformation, and systems ownership to improve operational efficiency, commercial performance, and cross-functional execution. ✅ Business Systems Ownership: I have led the design, improvement, and governance of digital platforms and business processes across marketing, sales, service, and administrative operations. ✅ Transformation, Automation & Stakeholder Leadership: I align business needs, stakeholders, workflows, and technology to deliver scalable automation, process improvement, and stronger operational performance. ✅ CRM, MarTech & Data Strategy: I oversee CRM, analytics, advertising, reporting, and broader marketing technology ecosystems as part of digital strategies that support growth and better decision-making.…I bring 🏆 15+ years of experience leading business technology, digital transformation, and systems ownership to improve operational efficiency, commercial performance, and cross-functional execution. ✅ Business Systems Ownership: I have led the design, improvement, and governance of digital platforms and business processes across marketing, sales, service, and administrative operations. ✅ Transformation, Automation & Stakeholder Leadership: I align business needs, stakeholders, workflows, and technology to deliver scalable automation, process improvement, and stronger operational performance. ✅ CRM, MarTech & Data Strategy: I oversee CRM, analytics, advertising, reporting, and broader marketing technology ecosystems as part of digital strategies that support growth and better decision-making.

Available to hire

I bring 🏆 15+ years of experience leading business technology, digital transformation, and systems ownership to improve operational efficiency, commercial performance, and cross-functional execution.

✅ Business Systems Ownership: I have led the design, improvement, and governance of digital platforms and business processes across marketing, sales, service, and administrative operations.

✅ Transformation, Automation & Stakeholder Leadership: I align business needs, stakeholders, workflows, and technology to deliver scalable automation, process improvement, and stronger operational performance.

✅ CRM, MarTech & Data Strategy: I oversee CRM, analytics, advertising, reporting, and broader marketing technology ecosystems as part of digital strategies that support growth and better decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Chief Technology Officer (Business Technology, Digital Transformation, and AI Enablement) at Corvette Singapore (Alpine United)

April 1, 2020 - Present

Leads business technology, digital transformation, AI enablement, and cross-functional process improvement across the Alpine United group’s automotive operations spanning vehicle sales, servicing, insurance, and rental. Owns digital platforms, marketing systems, and workflow transformation initiatives to improve operational efficiency, lead generation, and commercial performance. Improved brand rankings for Opel and contributed to BYD becoming Singapore’s top-selling car brand. Established and scaled the marketing technology stack by integrating advertising channels, analytics, tracking, CRM, email marketing, SEO, and AI-enabled customer engagement, increasing lead generation from ~200 to ~2,000 per month. Improved marketing funnel and sales pipeline conversion from 3% to 10% by driving CRM, ABM adoption, AI enablement, and process improvements across Marketing and Sales teams.

Chief Technology Officer (Product Strategy, Business Technology, & Commercial Growth) at Omni Software Solutions (Omni Group UK)

March 1, 2017 - March 31, 2020

Led business technology, product strategy, and commercial growth for software solutions spanning staffing and recruitment, hotel and property operations technology, and ERP. Coordinated go-to-market execution and process improvement across regions including UK, Singapore, China, South Africa, and UAE. Scaled mywork to 70,000+ users in 6 months via sales process improvements and marketing automation, and grew it to #1 most-downloaded business/lifestyle app during Q3 2017. Improved sales execution with SOPs, refined pitches, and updated telemarketing scripts. Established marketing technology stack across CRM, email automation, social media marketing, website conversion optimization, SEO, and performance testing. Introduced structured marketing experiments (A/B testing) across Facebook/Instagram, LinkedIn, and Google Ads. Advised executives on roadmap priorities, ROI, budget allocation, acquisition strategy, churn reduction, and feature prioritization. Contributed to growth of GIG, proces

Technical Director / General Manager (Promoted from Project Manager) at Top3 Media Group

March 1, 2016 - February 28, 2017

Hired to stabilize operations and lead the company’s sunset and transition phase. Cleared a backlog of 800+ digital, branding, and technology delivery projects in under 10 months with fewer resources than prior management over the previous 3 years. Drove turnaround through process redesign, cost reduction, capacity improvement, and streamlining technical delivery and digital marketing operations. Established an outsourcing and execution model to improve service delivery, customer management, and operational scalability.

Project Manager (Government, Enterprise, & Digital Campaign Delivery) at Factotum Agency

February 1, 2015 - January 31, 2016

Led client delivery for enterprise and government accounts across Asia, managing digital campaign planning, implementation, research, and freelancer coordination to deliver projects on time, within scope, and within budget. Delivered lead generation and appointment-setting digital campaigns targeting C-suite and senior executives in offshore financial services (Offshore 2020 Report 2015: The New Normal). Delivered projects for organizations including OIL, Vistra, Accenture, EDB Singapore, and A*STAR.

Project Manager (Digital Strategy, Client Delivery, & Web Solutions) at Systemcore Business Solutions

March 1, 2010 - September 30, 2014

Led client delivery across digital marketing and web solutions projects. Provided strategic guidance and technical coordination to improve online performance and business outcomes, supporting lead generation and sales through website optimization, conversion improvements, search visibility, paid advertising, and broader digital marketing initiatives. Worked on conversion rate optimization, SEO, PPC management, social media marketing, and other acquisition initiatives. Advised clients on digital strategy, budget planning, feature prioritization, and website improvements to support commercial growth and digital effectiveness.

Technical Account Manager at GDev FZ LLC

September 1, 2009 - February 28, 2010

Managed the FordDirect Dealer Sites (FDDS) program supporting 6,000+ dealer websites for Ford, Lincoln, Mercury, Jaguar, and Land Rover across the US and Canada, serving approximately 6–8 million monthly visitors. Owned feature delivery and critical issue resolution to strengthen lead generation, digital marketing effectiveness, and revenue performance across vehicle sales, financing, parts, and service appointments. Supported the platform connecting prospective customers with dealerships and generating qualified lead flow from digital marketing and online customer journeys.

Client Developer (Part-Time) at PeopleBrowsr Inc.

May 1, 2009 - July 31, 2009

Acted as lead developer during a fixed-term coverage role, focusing on UI development for analytics dashboards across customer websites powered by PeopleBrowsr’s social media search and analytics platform. Contributed to front-end delivery for data-rich web applications supporting enterprise client environments and social media intelligence use cases.

UI Specialist (Critical Issues Team) at GDev FZ LLC

December 1, 2008 - September 30, 2009

Delivered front-end development and issue resolution for Ford Motor Company digital platforms under the FordDirect Dealer Sites (FDDS) program and the Shopping Tools suite (Showroom and Build & Price applications). Resolved template, front-end, and cross-browser UI issues while supporting small feature enhancements for customer-facing automotive web applications. Recognized as a top performer within the Critical Issues Team based on capacity and quality metrics.

Corporate Secretary / General Manager at Artelier Designs and Solutions Corporation

September 1, 2007 - September 30, 2008

Corporate Secretary / General Manager role.

Web Developer (Freelance) at Freelance

April 1, 2006 - November 30, 2008

Delivered website creation, enhancement, and maintenance projects across multiple industries including art galleries, educational institutions, non-profit organizations, retail businesses, and personal security service providers.

President and CEO at Wizard’s Food Resourcery, Inc.

January 1, 2005 - January 31, 2007

President and CEO role.

Customer Service Representative at Advanced Contact Solutions, Inc.

February 1, 2004 - October 31, 2004

Customer service representative role.

Director at Kenzone Philippines Inc.

November 1, 2003 - November 30, 2010

Director role at Kenzone Philippines Inc.

Electronics and Computer Technician (Freelance) at Freelance

June 1, 2002 - January 31, 2004

Electronics and computer technician work on a freelance basis.