Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a multidisciplinary creative director with 16+ years steering brand identities, visual systems, and campaign concepts across the MENA region. I partner with artists, producers, marketers, and teams to translate business goals into cohesive, impactful visuals—from album artwork to social campaigns. Based in Lebanon, I enjoy building strong creative cultures, mentoring teams, and delivering consistent quality across digital and physical channels. Music and entertainment are at the heart of my work, but I thrive on cross‑industry projects that challenge conventions and push brands forward.…I am a multidisciplinary creative director with 16+ years steering brand identities, visual systems, and campaign concepts across the MENA region. I partner with artists, producers, marketers, and teams to translate business goals into cohesive, impactful visuals—from album artwork to social campaigns. Based in Lebanon, I enjoy building strong creative cultures, mentoring teams, and delivering consistent quality across digital and physical channels. Music and entertainment are at the heart of my work, but I thrive on cross‑industry projects that challenge conventions and push brands forward.

Joelle Maalouf

Creative Director, Graphic Designer, Art Director, +2





I am a multidisciplinary creative director with 16+ years steering brand identities, visual systems, and campaign concepts across the MENA region. I partner with artists, producers, marketers, and teams to translate business goals into cohesive, impactful visuals—from album artwork to social campaigns. Based in Lebanon, I enjoy building strong creative cultures, mentoring teams, and delivering consistent quality across digital and physical channels. Music and entertainment are at the heart of my work, but I thrive on cross‑industry projects that challenge conventions and push brands forward.…I am a multidisciplinary creative director with 16+ years steering brand identities, visual systems, and campaign concepts across the MENA region. I partner with artists, producers, marketers, and teams to translate business goals into cohesive, impactful visuals—from album artwork to social campaigns. Based in Lebanon, I enjoy building strong creative cultures, mentoring teams, and delivering consistent quality across digital and physical channels. Music and entertainment are at the heart of my work, but I thrive on cross‑industry projects that challenge conventions and push brands forward.

Available to hire

I am a multidisciplinary creative director with 16+ years steering brand identities, visual systems, and campaign concepts across the MENA region. I partner with artists, producers, marketers, and teams to translate business goals into cohesive, impactful visuals—from album artwork to social campaigns.

Based in Lebanon, I enjoy building strong creative cultures, mentoring teams, and delivering consistent quality across digital and physical channels. Music and entertainment are at the heart of my work, but I thrive on cross‑industry projects that challenge conventions and push brands forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Creative Director at Freelancer

January 1, 2016 - Present

Lead creative direction for brand identities, campaigns, and visual storytelling projects. Oversee creative quality and consistency, ensuring strategic alignment across digital and social platforms. Develop visual systems and concepts for cross‑platform campaigns and collaborate with artists, producers, and marketing teams to translate client objectives into engaging creative solutions.

Creative Director at JMA Hub

January 1, 2016 - Present

Lead Creative Direction For Brand Identities, Campaigns, Visual Storytelling; Oversee Creative Quality, Consistency, and Strategic Alignment; Develop Visual Systems Across Digital & Social Campaign Platforms.

Senior Graphic Designer / Art Director at Fortune Promosoven

January 1, 2010 - January 1, 2016

Led art direction and visual execution for large governmental and commercial clients; designed branding, campaign visuals, event materials; collaborated with account teams to deliver high‑impact creative solutions and brand consistency across materials.

Senior Graphic Designer at Noir Sur Blanc

January 1, 2009 - January 1, 2010

Delivered branding, editorial and visual communication projects; worked on fashion, lifestyle and FMCG brands; collaborated with clients to maintain brand consistency.

Senior Graphic Designer at Everteam

January 1, 2009 - January 1, 2012

Delivered branding, editorial, and visual communication projects; worked on fashion, lifestyle, and FMCG brands; contributed to client campaigns such as Qatar Cool, Georges Chakra Couture, and Choueiter Couture.

Senior Graphic Designer at Lebanon

January 1, 2009 - January 1, 2010

Delivered Branding, Editorial, Visual Communication Projects; Worked on Fashion, Lifestyle, FMCG Brands; Clients included Georges Chakra Couture, Choueiter Couture, Sohi W Sari3, Monique Basilla, Zaarour, Tefal.

Senior Graphic Designer / Web Designer at EVERTEAM

January 1, 2009 - January 1, 2012

Designed Digital & Print Assets Across Regional & International Markets; Delivered Branding, Web Visuals, Iconography; Collaborated with Clients including Aspire Zone, Barwa City, QNB, QDB, Qatar Gas, Qatar Olympic, Asian Cup, Musheireb City, and more.

Junior Graphic Designer

January 1, 2007 - January 1, 2009

Created marketing materials, branding and packaging for clients; supported senior designers and maintained brand consistency across visuals for regional campaigns.

Junior Graphic Designer at Lebanon

January 1, 2007 - January 1, 2009

Designed Marketing Materials including Branding, Packaging, Editorial, Digital Assets; Assisted Senior Designers; Maintained Brand Consistency across materials.