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UGC creator, beauty specialist and social media manager, living in Kelowna, BC. My approach to social media management is centred around making the brand feel both elevated and approachable. By mixing in behind-the-scenes moments, sales-driven content, education, and engaging content, I always aim to create a presence that feels authentic. The goal is ultimately to create clear recognition and a community feel to each page. I love diving into analytics to better understand what’s working and why, and when it’s time to pivot. I have been working in social media management since 2020, and I have such a passion for the space. I am highly organized and committed to growing alongside the brands I work with.…UGC creator, beauty specialist and social media manager, living in Kelowna, BC. My approach to social media management is centred around making the brand feel both elevated and approachable. By mixing in behind-the-scenes moments, sales-driven content, education, and engaging content, I always aim to create a presence that feels authentic. The goal is ultimately to create clear recognition and a community feel to each page. I love diving into analytics to better understand what’s working and why, and when it’s time to pivot. I have been working in social media management since 2020, and I have such a passion for the space. I am highly organized and committed to growing alongside the brands I work with.

Joelle Mazey

Social Media Manager, Content Creator, Hair and Makeup

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UGC creator, beauty specialist and social media manager, living in Kelowna, BC. My approach to social media management is centred around making the brand feel both elevated and approachable. By mixing in behind-the-scenes moments, sales-driven content, education, and engaging content, I always aim to create a presence that feels authentic. The goal is ultimately to create clear recognition and a community feel to each page. I love diving into analytics to better understand what’s working and why, and when it’s time to pivot. I have been working in social media management since 2020, and I have such a passion for the space. I am highly organized and committed to growing alongside the brands I work with.…UGC creator, beauty specialist and social media manager, living in Kelowna, BC. My approach to social media management is centred around making the brand feel both elevated and approachable. By mixing in behind-the-scenes moments, sales-driven content, education, and engaging content, I always aim to create a presence that feels authentic. The goal is ultimately to create clear recognition and a community feel to each page. I love diving into analytics to better understand what’s working and why, and when it’s time to pivot. I have been working in social media management since 2020, and I have such a passion for the space. I am highly organized and committed to growing alongside the brands I work with.

Available to hire

Kelowna, Canada

UGC creator, beauty specialist and social media manager, living in Kelowna, BC.

My approach to social media management is centred around making the brand feel both elevated and approachable. By mixing in behind-the-scenes moments, sales-driven content, education, and engaging content, I always aim to create a presence that feels authentic.

The goal is ultimately to create clear recognition and a community feel to each page. I love diving into analytics to better understand what’s working and why, and when it’s time to pivot.

I have been working in social media management since 2020, and I have such a passion for the space. I am highly organized and committed to growing alongside the brands I work with.

Skills

Experience Level

Canva

Expert

CapCut

Expert

Copywriting

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Social Media Manager

June 1, 2020 - Present

Edited and produced short-form video content (Instagram Reels, TikTok) using CapCut and Edits. Designed eye-catching Canva graphics for posts, thumbnails, and story content. Managed, scheduled, and cross-posted content across Instagram, TikTok, and Facebook. Wrote and proofread captions, promos, and launches to maintain brand voice and accuracy. Engaged with followers in the comments and DMs to grow the community and improve engagement. Analyzed post performance to refine content and growth strategy.

Freelance Makeup Artist

June 1, 2022 - Present

Bridal and special event makeup artists specializing in natural, elevated camera-ready beauty. Ability to work effectively as part of a team, with photographers, hair stylists and other artists. Kept up with the latest trends and expert techniques by attending 1:1 courses and online master classes. Strong client communication and consultation skills to translate each client’s vision into a personalized look.

Sales Representative at Labatt Breweries of Canada

February 1, 2021 - March 1, 2022

Delivered territory volume, share, and distribution for the total region. MVP in July and November, surpassing sales goals for both months and 2021 overall. Built strong business relationships with privately owned liquor stores, restaurant owners and staff. Identified and leveraged new business opportunities.

Field Executive at Estee Lauder (BC region)

November 1, 2018 - February 1, 2021

Oversaw 2.2 million dollars of retail cosmetics sales in BC. Recruited top talent, onboarded, trained, and managed freelance team. Planned and executed sales events. Highly organized, reliable. Short-form video editing content scheduling and management.