InvoiceLoop: 60-second SaaS explainer video (concept)
Joel Nnamani
Published
A self-initiated concept explainer for a fictional invoicing app, InvoiceLoop. It shows my process for SaaS explainer videos: script, storyboard, motion, sound and delivery.
What is in it: a 60-second story in eight scenes (the late-payment problem, the product reveal, creating an invoice, automatic reminders, one-tap payment, a dashboard and a call to action), with captions, voiceover and sound design. Delivered in 16:9, with a 9:16 cut-down available.
How it was made: scripted and storyboarded by me, animated in code with AI assistance. The voiceover is a synthetic text-to-speech voice. The logo reveal and the phone scenes are 2D stand-ins for shots that would be built in 3D (Blender) on a real project.
I make 30-90 second explainers combining 2D motion with 3D accents. Process: brief, script, storyboard approval, animation, sound, two revision rounds.
Concept piece for a fictional product. Not client work.