Owned organic search strategy across NXP.com's three-language site network, acting as GEO lead and reporting to an executive-facing conduit. Conceived and directed a five-KPI GEO measurement framework tracking brand error rate, AI referral traffic, AI answer attribution rate, AI citation count, and LLM coverage breadth; translated findings into executive-ready recommendations.

SEO Manager at Pipeline Success (CareInHomes.com)

June 1, 2015 - July 1, 2019

Owned SEO for CareInHomes.com, a B2B SaaS marketplace in the senior care industry; built an original, zero-cost digital PR program earning Washington Post syndication coverage; established an organic lead-generation program producing ~30,000 qualified leads per month; led persona-based marketing and authored the Senior Care ebook to support acquisition.

SEO & SEM Manager at Really Good Stuff

June 1, 2008 - September 1, 2014

Led an original survey-based link acquisition campaign earning Washington Post syndication and high-authority links; managed the company blog and a freelance blogger team; contributed to approximately $11M attributed revenue and 350% traffic growth from organic search.

Founder at JP Communications / TopTenWholesale.com

April 1, 2004 - April 1, 2008

Founded and ran a digital marketing consultancy delivering programmatic SEO and press release distribution for B2B wholesale clients; built programmatic SEO architecture and conducted competitive content gap analysis for client sites.

Independent SEO & GEO Consultant at Joe Preston SEO

January 1, 2004 - Present

Independent consulting practice spanning two decades, owning audit, strategy, and execution with no internal team; led PD P and category-page SEO for Saint Bernard migration to Shopify; rebuilt technical foundations and content structure post-migration.