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I’m Joey Byun Zhang, a USC graduate focused on influencer marketing, social media strategy, and brand storytelling. I’ve supported global beauty and luxury campaigns by translating industry trends into content calendars, influencer activations, and community-first engagement across Instagram, TikTok, and YouTube.…

JOEY BYUN ZHANG

Digital Marketer, Influencer Marketing Manager, Marketing Analyst, +2

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I’m Joey Byun Zhang, a USC graduate focused on influencer marketing, social media strategy, and brand storytelling. I’ve supported global beauty and luxury campaigns by translating industry trends into content calendars, influencer activations, and community-first engagement across Instagram, TikTok, and YouTube.…

Available to hire

I’m Joey Byun Zhang, a USC graduate focused on influencer marketing, social media strategy, and brand storytelling. I’ve supported global beauty and luxury campaigns by translating industry trends into content calendars, influencer activations, and community-first engagement across Instagram, TikTok, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Korean

Advanced

Work Experience

Global Marketing Intern at L'Oréal USA

June 1, 2026 - August 31, 2026

Translated beauty industry trends into video concepts, content calendars, and campaign briefs aligned across cross-functional teams. Managed social scheduling across Instagram, TikTok, and YouTube, ensuring captions, tags, and assets matched brand voice. Executed influencer campaigns by coordinating creator content timelines, deliverables, and activation execution. Fostered community engagement through comment and DM responses, and interacted with tagged posts in the brand’s voice. Analyzed engagement, audience feedback, and content performance to inform recommendations for future campaigns.

Public Relations Intern at LDR22 (Fashion PR Agency)

February 1, 2026 - May 31, 2026

Coordinated luxury sample requests for clients including Fendi and Tod’s, tracking availability, loans, returns, and follow-ups. Monitored media coverage, compiled client reports, and researched influencers and trends to guide future PR opportunities. Supported activations such as the Met Gala and Coachella by assisting influencer seeding, talent placements, and fittings.

Influencer Marketing Intern at Mane by Jen Atkins (Hair care brand)

September 1, 2025 - December 31, 2025

Managed creator relationships and campaign workflows on Tribe, coordinating outreach, content approvals, and deadlines. Analyzed social engagement, audience feedback, and content performance to inform recommendations for future campaigns. Assisted with pop-up events in LA and NYC by managing invitations, sampling logistics, and coordination with PR, social, and creative teams.

Brand and Field Marketing Intern at By/Rosie Jane (Body care and fragrance brand)

June 1, 2025 - August 31, 2025

Represented the brand at Sephora, driving a 10% increase in sales productivity through customer engagement and education. Conducted competitive research, trend analysis, and marketing reports using field insights and customer feedback. Increased awareness of the clean beauty brand through community events, influencer campaigns, gifting, and sampling.

Director of Social Media - USC Chapter at LDR/League (Social Media Organization)

May 1, 2025 - December 31, 2025

Secured brand sponsorships from companies such as Poppin and Bumble to support chapter events, parties, and activations. Created social media content (Reels and graphics) to promote events, increase engagement, and highlight brand partnerships.

Marketing and PR Intern at Avata ra Skin | Karuna Skin (Sister skincare companies)

May 1, 2025 - August 31, 2025

Launched Avatara’s TikTok Shop and executed end-to-end campaigns, generating 1M impressions and 200+ sales in 30 days. Coordinated influencer gifting, product sampling, and inventory tracking to support creator partnerships and brand activations. Maintained influencer databases and campaign trackers in CreatorIQ, keeping creator profiles and campaign status up to date.

Marketing Intern at Hapa Kristine (K-beauty brand)

February 1, 2024 - March 31, 2024

Supported the brand’s U.S. expansion by executing product and retail launch campaigns for its first U.S. flagship store. Helped plan influencer-led activations, co-branded K-beauty pop-ups, and opening promotions to drive social engagement and foot traffic. Conducted daily Instagram and TikTok monitoring for influencers receiving brand gifts to track product placement.

Social Media Creator at Self-employed (@joey.byun)

January 1, 2024 - Present

Built a TikTok and Instagram community of 250K+ followers by creating beauty, fashion, and lifestyle content. Managed brand partnerships from concept through posting, including handling briefs, content revisions, approvals, and deadlines. Used audience feedback and performance data to shape content recommendations and strengthen repeat brand collaborations.