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Hello, I am Joseph Odeh, a strategic and results-oriented Business Analyst and Sales Leader with over 20 years of cross-industry experience spanning business analysis, digital transformation, and sales management. I thrive on turning data insights into measurable business improvements that boost performance, customer experience, and profitability. I hold a PhD in Marketing with expertise in consumer behaviour, data interpretation, and technology-driven business improvement. I enjoy bridging commercial goals and analytical insights, aligning stakeholders, and driving initiatives that deliver real value. I am passionate about data-informed decision-making, digital innovation, and customer-centric strategy. I am motivated by complex problems, collaborative teamwork, and a track record of delivering measurable efficiencies across B2B operations, with a focus on sustainable growth and operational excellence.…Hello, I am Joseph Odeh, a strategic and results-oriented Business Analyst and Sales Leader with over 20 years of cross-industry experience spanning business analysis, digital transformation, and sales management. I thrive on turning data insights into measurable business improvements that boost performance, customer experience, and profitability. I hold a PhD in Marketing with expertise in consumer behaviour, data interpretation, and technology-driven business improvement. I enjoy bridging commercial goals and analytical insights, aligning stakeholders, and driving initiatives that deliver real value. I am passionate about data-informed decision-making, digital innovation, and customer-centric strategy. I am motivated by complex problems, collaborative teamwork, and a track record of delivering measurable efficiencies across B2B operations, with a focus on sustainable growth and operational excellence.

Joseph Odeh

Data Analyst, Project Manager, Marketing Consultant, +1

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Hello, I am Joseph Odeh, a strategic and results-oriented Business Analyst and Sales Leader with over 20 years of cross-industry experience spanning business analysis, digital transformation, and sales management. I thrive on turning data insights into measurable business improvements that boost performance, customer experience, and profitability. I hold a PhD in Marketing with expertise in consumer behaviour, data interpretation, and technology-driven business improvement. I enjoy bridging commercial goals and analytical insights, aligning stakeholders, and driving initiatives that deliver real value. I am passionate about data-informed decision-making, digital innovation, and customer-centric strategy. I am motivated by complex problems, collaborative teamwork, and a track record of delivering measurable efficiencies across B2B operations, with a focus on sustainable growth and operational excellence.…Hello, I am Joseph Odeh, a strategic and results-oriented Business Analyst and Sales Leader with over 20 years of cross-industry experience spanning business analysis, digital transformation, and sales management. I thrive on turning data insights into measurable business improvements that boost performance, customer experience, and profitability. I hold a PhD in Marketing with expertise in consumer behaviour, data interpretation, and technology-driven business improvement. I enjoy bridging commercial goals and analytical insights, aligning stakeholders, and driving initiatives that deliver real value. I am passionate about data-informed decision-making, digital innovation, and customer-centric strategy. I am motivated by complex problems, collaborative teamwork, and a track record of delivering measurable efficiencies across B2B operations, with a focus on sustainable growth and operational excellence.

Available to hire

Hello, I am Joseph Odeh, a strategic and results-oriented Business Analyst and Sales Leader with over 20 years of cross-industry experience spanning business analysis, digital transformation, and sales management. I thrive on turning data insights into measurable business improvements that boost performance, customer experience, and profitability. I hold a PhD in Marketing with expertise in consumer behaviour, data interpretation, and technology-driven business improvement. I enjoy bridging commercial goals and analytical insights, aligning stakeholders, and driving initiatives that deliver real value.

I am passionate about data-informed decision-making, digital innovation, and customer-centric strategy. I am motivated by complex problems, collaborative teamwork, and a track record of delivering measurable efficiencies across B2B operations, with a focus on sustainable growth and operational excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Business Analyst at Audvis Technology Ltd.

December 1, 2024 - Present

Led business analysis initiatives for digital transformation projects, defining requirements, user stories, and process documentation. Partnered with Agile teams to deliver technology solutions aligned with organisational goals. Designed and deployed Power BI dashboards to improve decision-making and visibility across departments. Facilitated stakeholder workshops, ensuring clear communication between business and technical teams. Supported procurement and vendor selection through structured evaluation and documentation.

General Manager – Sales & Operations at Olam International

April 1, 2017 - December 1, 2024

Directed multi-market transformation programs integrating data analytics and automation into sales and operational systems. Conducted business performance reviews, identifying underperforming SKUs and achieving a 15% revenue increase in one quarter. Implemented dashboards to track customer satisfaction, increasing retention by 10%. Championed data-driven decision-making, improving visibility and accountability across teams. Oversaw change management, stakeholder engagement, and governance compliance.

Regional Sales Manager at Flour Mills of Nigeria Plc (FMN)

June 1, 2006 - March 1, 2017

Applied business analysis to regional market data to identify growth opportunities and inform sales strategies. Coordinated cross-functional teams to deliver process improvement projects, improving operational efficiency by 30%. Designed performance reports and dashboards that supported leadership in strategic planning. Led sales team to achieve regional business target.

Project Manager at Project Life (NGO)

March 1, 2004 - June 1, 2006

Led service improvement initiatives based on stakeholder consultations and data insights. Measured and reported project outcomes to funding partners.

Sales Planner / Analyst at Ambro -Liz & Sons

February 1, 2001 - December 1, 2003

Supported business planning through forecasting, data analysis, and sales reporting. Improved stock management and reduced product waste through data-led inventory control.