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I'm Johann Castillo, a creative strategy and venture builder who architects brands and conversion ecosystems for global scalability. With over 15 years of experience in global network agencies, I fuse disruptive creativity with data analysis to maximize ROI and lead high-profile accounts like DirecTV, Falabella, and Mars. My focus is on results-driven creativity, not just aesthetics. I structure and develop content rooted in a deep understanding of the user to achieve genuine impact, aligning brand objectives with audience interests. I specialize in building scalable digital business models and integrated campaigns that drive measurable growth.…I'm Johann Castillo, a creative strategy and venture builder who architects brands and conversion ecosystems for global scalability. With over 15 years of experience in global network agencies, I fuse disruptive creativity with data analysis to maximize ROI and lead high-profile accounts like DirecTV, Falabella, and Mars. My focus is on results-driven creativity, not just aesthetics. I structure and develop content rooted in a deep understanding of the user to achieve genuine impact, aligning brand objectives with audience interests. I specialize in building scalable digital business models and integrated campaigns that drive measurable growth.

Johann Castillo

Creative Director, Copywriter, Brand Strategist, +3

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I'm Johann Castillo, a creative strategy and venture builder who architects brands and conversion ecosystems for global scalability. With over 15 years of experience in global network agencies, I fuse disruptive creativity with data analysis to maximize ROI and lead high-profile accounts like DirecTV, Falabella, and Mars. My focus is on results-driven creativity, not just aesthetics. I structure and develop content rooted in a deep understanding of the user to achieve genuine impact, aligning brand objectives with audience interests. I specialize in building scalable digital business models and integrated campaigns that drive measurable growth.…I'm Johann Castillo, a creative strategy and venture builder who architects brands and conversion ecosystems for global scalability. With over 15 years of experience in global network agencies, I fuse disruptive creativity with data analysis to maximize ROI and lead high-profile accounts like DirecTV, Falabella, and Mars. My focus is on results-driven creativity, not just aesthetics. I structure and develop content rooted in a deep understanding of the user to achieve genuine impact, aligning brand objectives with audience interests. I specialize in building scalable digital business models and integrated campaigns that drive measurable growth.

Available to hire

I’m Johann Castillo, a creative strategy and venture builder who architects brands and conversion ecosystems for global scalability. With over 15 years of experience in global network agencies, I fuse disruptive creativity with data analysis to maximize ROI and lead high-profile accounts like DirecTV, Falabella, and Mars.

My focus is on results-driven creativity, not just aesthetics. I structure and develop content rooted in a deep understanding of the user to achieve genuine impact, aligning brand objectives with audience interests. I specialize in building scalable digital business models and integrated campaigns that drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Creative Director at Delorean Agency

January 1, 2019 - Present

Led the strategic repositioning for premium brands and designed conversion architectures that align brand identity with direct sales objectives.

Strategic Consultant at Venture Builder

January 1, 2024 - Present

Developed business models based on digital assets and international arbitrage, implemented automated sales ecosystems and brand architecture for mass consumer markets, and executed integrated campaigns (ATL/BTL) for brands including DirecTV and Mars; managed visual and conceptual integrity for high-investment accounts.