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I am a designer and multidisciplinary visual artist with over 7 years of experience across brand, digital design, and visual storytelling. Currently, I am working as an independent contractor, including roles in research, branding, and identity development. My passion lies in portraying authenticity through creative solutions. In my work, I focus on photography, digital design, and art direction, particularly interested in the intersection of culture, identity, and branding. My objective is to create meaningful visual experiences that resonate with audiences across functional environments.…I am a designer and multidisciplinary visual artist with over 7 years of experience across brand, digital design, and visual storytelling. Currently, I am working as an independent contractor, including roles in research, branding, and identity development. My passion lies in portraying authenticity through creative solutions. In my work, I focus on photography, digital design, and art direction, particularly interested in the intersection of culture, identity, and branding. My objective is to create meaningful visual experiences that resonate with audiences across functional environments.

Johanna Regardh

Graphic Designer, UI Designer, Web Designer, +7

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I am a designer and multidisciplinary visual artist with over 7 years of experience across brand, digital design, and visual storytelling. Currently, I am working as an independent contractor, including roles in research, branding, and identity development. My passion lies in portraying authenticity through creative solutions. In my work, I focus on photography, digital design, and art direction, particularly interested in the intersection of culture, identity, and branding. My objective is to create meaningful visual experiences that resonate with audiences across functional environments.…I am a designer and multidisciplinary visual artist with over 7 years of experience across brand, digital design, and visual storytelling. Currently, I am working as an independent contractor, including roles in research, branding, and identity development. My passion lies in portraying authenticity through creative solutions. In my work, I focus on photography, digital design, and art direction, particularly interested in the intersection of culture, identity, and branding. My objective is to create meaningful visual experiences that resonate with audiences across functional environments.

Available to hire

I am a designer and multidisciplinary visual artist with over 7 years of experience across brand, digital design, and visual storytelling. Currently, I am working as an independent contractor, including roles in research, branding, and identity development. My passion lies in portraying authenticity through creative solutions.

In my work, I focus on photography, digital design, and art direction, particularly interested in the intersection of culture, identity, and branding. My objective is to create meaningful visual experiences that resonate with audiences across functional environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Swedish

Fluent

Spanish; Castilian

Advanced

Portuguese

Beginner

Work Experience

Freelance Designer & Visual Artist

June 1, 2019 - Present

Worked with a variety of brands and industries to help companies build a strong visual presence through design and illustration. Responsibilities included branding and graphic design, UX/UI design and web design, Webflow builds, illustration and artwork creation, and marketing and content development.

Landing Page Designer at Pearmill Agency

April 30, 2024 - July 30, 2025

Specialized in growth marketing focusing on conversion optimization. Delivered brand strategy including taking clients through extensive brand audits to pinpoint needs and opportunities. Created branding assets such as brand guidelines, deck templates, presentations, and provided graphic design support.

Brand Strategy Designer at Dtail Studio

September 30, 2023 - July 30, 2025

Worked with a design agency specializing in product and brand design for small to medium start-ups and scale-ups. Delivered brand strategy including client brand audits and needs analysis. Created branding assets including brand guidelines, deck templates, presentations, and graphic design.

Senior Brand & UI Designer at Herb

June 30, 2022 - July 30, 2025

Worked with the world's largest legal cannabis community. Led the visual rebranding of the platform and delivered actionable brand guidelines and design systems for the team. Took part in product design as part of the larger rebranding, leading the redesign of the website including landing pages. Created sales material, animated social stories, and illustrations.

Production Coordinator at Thought Clothing

June 30, 2018 - July 30, 2025

Worked at an ethical fashion brand focusing on sustainable materials. Reported directly to Head of Buying and Creative Director. Collaborated closely with design and buying teams to ensure collection was realized within design and budget. Managed sourcing, critical path, order processing, and leading fit sessions. Sourced organic and recycled fabrics for new season and ensured supplier certifications were up to date.

Production & Design Assistant at Etre Cecile

October 31, 2016 - July 30, 2025

Supported design and development by analyzing direct and aspirational competitors for new development ideas and trends. Assisted the designer and head of buying with all CADs and range planning. Managed supplier relationships, sample management, and fittings.

Freelance Designer & Visual Artist

June 1, 2019 - Present

Work with a variety of brands and industries to help companies build a strong visual presence through design and illustration including branding & graphic design, UX/UI design & web design, Webflow build, illustration & artwork creation, marketing & content.

Landing Page Designer at Pearmill Agency

April 30, 2024 - July 30, 2025

Growth marketing agency specialising in conversion optimization. Responsibilities include brand strategy by taking clients through extensive brand audits to pinpoint their needs and opportunities, brand design by creating branding assets such as brand guidelines, deck templates, presentations, and other graphic design work.

Brand Strategy Designer at Dtall Studio

September 30, 2023 - July 30, 2025

Design agency specialising in product & brand design for small to medium start-ups and scale-ups. Tasks include brand strategy by taking clients through extensive brand audits to pinpoint their needs and opportunities, brand design by creating branding assets such as brand guidelines, deck templates, presentations, and other graphic design work.

Senior Brand & UI Designer at Herb

June 30, 2022 - July 30, 2025

Lead the visual rebranding of the platform and deliver actionable brand guidelines & design systems for the team. Lead the redesign of the website, including landing pages, as part of the larger rebranding. Creation of sales material, animated social stories, and illustrations for the world's largest legal cannabis community.

Production Coordinator at Thought Clothing

June 30, 2018 - July 30, 2025

Coordinated sustainable material sourcing and production processes for an ethical fashion brand. Reported to Head of Buying and Creative Director. Worked closely with design and buying team to ensure collection was realised as closely as possible to design and budget. Managed critical path, order processing, and lead fitting sessions. Ensured all supplier certifications were up to date.

Production & Design Assistant at Etre Cecile

October 31, 2016 - July 30, 2025

Actively analysed direct and aspirational competitors for new development ideas and trends. Assisted the designer and head of buying with all CADs and range planning, including supplier relationships, sample management, and fittings.

Independent Yoga Teacher

July 1, 2021 - Present

Taught a large variety of students and levels through private classes and group classes in Barcelona and internationally, including teaching experiences at Selina Costa Rica and Selina Nicaragua.

Independent Designer / Visual Artist at Freelance

January 1, 2013 - Present

Independent design practice focusing on photography, digital design, and visual storytelling for various clients. Developed engaging digital identities and marketing collateral, while also managing projects from concept through execution.

Brand Strategist at Contractor

January 1, 2022 - Present

Collaborated with brands to create and implement visual strategies across multiple platforms, focusing on interactive experiences and meaningful storytelling. Delivered successful campaigns that enhanced brand engagement.

Independent Designer & Visual Artist (Freelance)

January 1, 2019 - Present

Working on various projects encompassing brand design, digital design, and visual storytelling. Responsibilities include research, branding, photography, and identity development for clients across different sectors.

Brand Strategist at Dail Studio

January 1, 2023 - June 1, 2023

Collaborated on strategic brand design projects, focusing on enhancing visual communication and brand identity for various clients.

Designer at Opencart

January 1, 2022 - December 1, 2022

Involved in creating and implementing visual designs for various digital platforms, including e-commerce solutions.