Award-Winning Talented Designer Brand Identity & Packaging Expert Senior Designer & Art director I'm a senior designer and art director with a decade of experience in the field.​ Throughout my career, I've refined my craft in brand design and packaging, earning recognition with several awards along the way. I help clients across the world transform their ideas into vivid visual stories with distinctive, strategic and emotionally resonant design solutions. I develop brand identities, packaging designs, and a variety of other visual assets for both digital and print mediums. From conceptualization to final execution, my goal is always to deliver visually compelling solutions that enhance brand presence and connect with the target audience. I'm meticulous in my design approach, ensuring attention to detail, while also keeping an open mind throughout the creative process. Collaboration is at the heart of my philosophy, and open communication is key. Together, we breathe life into your vision in a way that connects with your audience. ❖ AREAS OF EXPERTISE: ▪︎ Creative Conceptual Thinking ▪︎ Brand Storytelling & Identity ▪︎ Packaging Mastery ▪︎ Detail-Oriented Design ▪︎ Collaborative Partner ❖ AWARDS: ▪︎ "WorldStar Award for Packaging Excellence" by World Packaging Organization, 2022 ▪︎ "Design Touch Award" by Obal Roku, 2021 ▪︎ "E-Commerce Award" by Obal Roku, 2021 --- **Employment and project experience** **Brand & Packaging Designer** Freelancer. _March 2023 - Present_ **Senior Designer** Fiala & Šebek Visual Communications. _July 2015 - February 2023_ **Graphic Designer** Freelancer. _August 2014 - June 2015_ **Design Lead & Graphic Designer** Puppet Rock Festival. _March 2014 - June 2014_ **Graphic Designer** Tabernas 21. _April 2013 - July 2013_ **Graphic Designer** 20 Monos - Advertising and Marketing Services. _June 2012 - July 2012_

Josefi Helo

Award-Winning Talented Designer Brand Identity & Packaging Expert Senior Designer & Art director I'm a senior designer and art director with a decade of experience in the field.​ Throughout my career, I've refined my craft in brand design and packaging, earning recognition with several awards along the way. I help clients across the world transform their ideas into vivid visual stories with distinctive, strategic and emotionally resonant design solutions. I develop brand identities, packaging designs, and a variety of other visual assets for both digital and print mediums. From conceptualization to final execution, my goal is always to deliver visually compelling solutions that enhance brand presence and connect with the target audience. I'm meticulous in my design approach, ensuring attention to detail, while also keeping an open mind throughout the creative process. Collaboration is at the heart of my philosophy, and open communication is key. Together, we breathe life into your vision in a way that connects with your audience. ❖ AREAS OF EXPERTISE: ▪︎ Creative Conceptual Thinking ▪︎ Brand Storytelling & Identity ▪︎ Packaging Mastery ▪︎ Detail-Oriented Design ▪︎ Collaborative Partner ❖ AWARDS: ▪︎ "WorldStar Award for Packaging Excellence" by World Packaging Organization, 2022 ▪︎ "Design Touch Award" by Obal Roku, 2021 ▪︎ "E-Commerce Award" by Obal Roku, 2021 --- **Employment and project experience** **Brand & Packaging Designer** Freelancer. _March 2023 - Present_ **Senior Designer** Fiala & Šebek Visual Communications. _July 2015 - February 2023_ **Graphic Designer** Freelancer. _August 2014 - June 2015_ **Design Lead & Graphic Designer** Puppet Rock Festival. _March 2014 - June 2014_ **Graphic Designer** Tabernas 21. _April 2013 - July 2013_ **Graphic Designer** 20 Monos - Advertising and Marketing Services. _June 2012 - July 2012_

Available to hire
credit-card $350 per day ($43.75 per hour)

Award-Winning Talented Designer
Brand Identity & Packaging Expert
Senior Designer & Art director

I’m a senior designer and art director with a decade of experience in the field.​ Throughout my career, I’ve refined my craft in brand design and packaging, earning recognition with several awards along the way.

I help clients across the world transform their ideas into vivid visual stories with distinctive, strategic and emotionally resonant design solutions.

I develop brand identities, packaging designs, and a variety of other visual assets for both digital and print mediums. From conceptualization to final execution, my goal is always to deliver visually compelling solutions that enhance brand presence and connect with the target audience. I’m meticulous in my design approach, ensuring attention to detail, while also keeping an open mind throughout the creative process.

Collaboration is at the heart of my philosophy, and open communication is key. Together, we breathe life into your vision in a way that connects with your audience.

❖ AREAS OF EXPERTISE:

▪︎ Creative Conceptual Thinking
▪︎ Brand Storytelling & Identity
▪︎ Packaging Mastery
▪︎ Detail-Oriented Design
▪︎ Collaborative Partner

❖ AWARDS:

▪︎ “WorldStar Award for Packaging Excellence” by World Packaging Organization, 2022
▪︎ “Design Touch Award” by Obal Roku, 2021
▪︎ “E-Commerce Award” by Obal Roku, 2021


Employment and project experience

Brand & Packaging Designer Freelancer.
March 2023 - Present

Senior Designer Fiala & Šebek Visual Communications.
July 2015 - February 2023

Graphic Designer Freelancer.
August 2014 - June 2015

Design Lead & Graphic Designer Puppet Rock Festival.
March 2014 - June 2014

Graphic Designer Tabernas 21.
April 2013 - July 2013

Graphic Designer 20 Monos - Advertising and Marketing Services.
June 2012 - July 2012

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Skills

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Experience Level

Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Advert Design
Expert
Book Cover
Expert
Branding
Expert
Brochure
Expert
Flyer
Expert
Freelance Gig
Expert
Logo
Expert
Poster
Expert
Presentation Design
Expert
Signage
Expert
T-shirt Design
Expert
Web Design
Expert
Banner
Expert
See more

Language

Spanish; Castilian
Fluent
English
Fluent

Education

Bachelor's degree in Graphic Design at ESD Escuela Superior de Diseño de la Región de Murcia
February 9, 2012

Qualifications

"Packaging Excellence WorldStar" Award · WPO World Packaging Organization
May 4, 2022
"Design Touch" Award · ObalRoku
October 14, 2021
"E-Commerce" Award · ObalRoku
October 14, 2021

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Retail
    uniE613 My Portfolio
    Explore my portfolio 👉 josefihelo.myportfolio.com #graphicdesigner #graphicportfolio
    uniE613 La Felina Nail Studio
    "La Felina", a nail studio based in Spain, aimed to develop a comprehensive brand identity, including its naming and subsequent communications activation. The result was a harmonious combination of the whimsical world of felines with the elegance of beauty treatments. The client's fondness for cats and our desire to infuse a personal connection into the brand name set the tone for our creative journey. This bond paved the way for drawing inspiration from cats' meticulous grooming habits, highlighting sharp, sleek nails and captivating cat eyes, mirroring the studio's expertise in manicure, pedicure, and lash and eyebrow lamination. The main pattern, reminiscent of nail polish liquid waves, along with the typography and colour palette, radiate a feminine charm that anchors the brand's aesthetic in the world of beauty. View full project 👉 josefihelo.myportfolio.com/la-felina-nails #graphicdesigner #visualidentity #branding #logodesign #collateral
    uniE613 Transcendecadence
    This project focused on developing a CD digipack design and promotional materials for Transcendecadence, a Berlin-based band led by Victoria Priester. Their sound is a unique blend of punky ukulele, bluesy guitar, funky bass, and synthesizers, culminating in a psychedelic post-punk experience. To visually encapsulate their sound, the design adopts a contemporary aesthetic marked by vibrant colour contrasts that radiate a modern yet retro vibe, resonating with the band's dynamic energy and style fusion. Vivid blues and purples dominate the visual space, giving the design an electric, neon-like quality that wraps the nostalgia with a fresh, digital edge, hinting at the band's influences and the eras their music draws from. Clean sans-serif typography and the use of text overlays introduce a modern element, evoking a digital interface that bridges the vintage with the new. The promotional materials aimed to promote concert dates and the album release, with a unified visual identity. Working closely with the band ensured the designs reflected Transcendecadence's essence, representing their music visually and aligning with the band's vision. View full project 👉 josefihelo.myportfolio.com/transcendecadence #graphicdesigner #musicalbumdesign #cdpackaging #promomaterials #packaging #flyer
    uniE613 Rock & Vape
    Visual identity for a vaping store situated in Spain. The brief was to craft a logo and corresponding merchandising impregnated with a vintage flair. Drawing inspiration from the distinctive lettering of the ’70s, the logo design fuses past and present. While it channels a nostalgic vintage vibe, it doesn't compromise on a fresh, modern appearance. Black and red were chosen for their strong association with the rock genre—black representing the genre's intensity and rebellious spirit, and red capturing its passion and energy. Together, these colours forge a visual connection to the era's rock legacy while maintaining a sleek, modern aesthetic. View full project 👉 josefihelo.myportfolio.com/rock-n-vape #graphicdesigner #brandidentity #logodesign #branding #collateral #merch
    uniE621 Born Not Typical
    I created the CD design, merchandising and promotional materials for the Circus Problem album, “Born Not Typical”. Drawing inspiration from both the band's name and the album title, I delved into creating unique, "non-conventional" characters to embody the eclectic spirit, energy, and dynamism they present. Their sound, a vibrant mix of Balkan brass, pulsating disco beats, cheap punk, dirty house and folk, was translated into these visuals, capturing the essence of their musical narrative. View full project 👉 josefihelo.myportfolio.com/born-not-typical #graphicdesigner #musicalbumdesign #cdpackaging #promomaterials #packaging #merch
    uniE621 Are You Here?
    CD and vinyl packaging for MoveBreakers' debut album, "Are You Here?" brings their rhythmic beats and free-spirited essence to life. Their dance-inducing tunes and boundless vision were the inspiration for the core visual concept of the album: a disco space trip. The album cover presents a world as a colossal disco ball, pulsating and glowing in the band's universe, reflecting their dynamic energy. Inside, the booklet immerses the fans in a cosmic dance of meteor cocktails and celestial bodies weaving through the MoveBreakers's groovy space odyssey. View full project 👉 josefihelo.myportfolio.com/are-you-here #graphicdesigner #musicalbumdesign #musicalbumdesign #coverdesign #vinyldesign #promomaterials #packaging #poster

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