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I’m a Division I athlete turned creative storyteller who loves crafting content that truly connects with people. I take pride in understanding what makes an audience stop, watch, and engage, and I thrive on turning bold ideas into memorable moments. With my experience in social media, video editing, and influencer partnerships, I have a unique ability to combine creativity and data-driven insights. From working with sports teams like the Minnesota Twins to helping grow brands organically with viral content, I bring both passion and professionalism to everything I do. Whether scripting, shooting, editing, or managing campaigns, I’m always looking to make the next piece of content better by listening closely to the data and audience feedback.…I’m a Division I athlete turned creative storyteller who loves crafting content that truly connects with people. I take pride in understanding what makes an audience stop, watch, and engage, and I thrive on turning bold ideas into memorable moments. With my experience in social media, video editing, and influencer partnerships, I have a unique ability to combine creativity and data-driven insights. From working with sports teams like the Minnesota Twins to helping grow brands organically with viral content, I bring both passion and professionalism to everything I do. Whether scripting, shooting, editing, or managing campaigns, I’m always looking to make the next piece of content better by listening closely to the data and audience feedback.

John Bickle

Social Media Manager, Content Creator, Video Editor, +4

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I’m a Division I athlete turned creative storyteller who loves crafting content that truly connects with people. I take pride in understanding what makes an audience stop, watch, and engage, and I thrive on turning bold ideas into memorable moments. With my experience in social media, video editing, and influencer partnerships, I have a unique ability to combine creativity and data-driven insights. From working with sports teams like the Minnesota Twins to helping grow brands organically with viral content, I bring both passion and professionalism to everything I do. Whether scripting, shooting, editing, or managing campaigns, I’m always looking to make the next piece of content better by listening closely to the data and audience feedback.…I’m a Division I athlete turned creative storyteller who loves crafting content that truly connects with people. I take pride in understanding what makes an audience stop, watch, and engage, and I thrive on turning bold ideas into memorable moments. With my experience in social media, video editing, and influencer partnerships, I have a unique ability to combine creativity and data-driven insights. From working with sports teams like the Minnesota Twins to helping grow brands organically with viral content, I bring both passion and professionalism to everything I do. Whether scripting, shooting, editing, or managing campaigns, I’m always looking to make the next piece of content better by listening closely to the data and audience feedback.

Available to hire

I’m a Division I athlete turned creative storyteller who loves crafting content that truly connects with people. I take pride in understanding what makes an audience stop, watch, and engage, and I thrive on turning bold ideas into memorable moments. With my experience in social media, video editing, and influencer partnerships, I have a unique ability to combine creativity and data-driven insights.

From working with sports teams like the Minnesota Twins to helping grow brands organically with viral content, I bring both passion and professionalism to everything I do. Whether scripting, shooting, editing, or managing campaigns, I’m always looking to make the next piece of content better by listening closely to the data and audience feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Specialist at Waggle

September 1, 2023 - Present

Driving explosive audience growth with 100k+ new followers and 50M+ impressions (all organic!) earned across all platforms. A creative cocktail of out-of-the-box ideation, on-camera talent, and professional video editing, leading to consistently viral branded content. Building top-performing paid ads for 7-figure campaigns, fueling Waggle’s growth in e-commerce. Managing relationships with dozens of influencers and affiliates, negotiating contracts, controlling a 6-figure budget, seeding product and building real relationships. Scripting, shooting, editing, posting – then making the next one better by listening to the data.

Social Media Team Member at Minnesota Twins

September 30, 2023 - July 22, 2025

Member of the 2023 Twins social media team, documenting the season where the team broke the longest playoff series drought in MLB. Produced content for 2.5M+ followers and owned email campaigns with 500K+ recipients. Appeared in-stadium as a larger-than-life fish mascot.

Social Media Lead Intern at University of South Dakota

November 30, 2022 - July 22, 2025

Led a scrappy crew of student interns as a grad student with an iPhone and no budget. Grew USD’s TikTok to 24K+ followers, earning 10.7M views and 1.6M engagements. USD ranked #2 most engaging university on social in the nation by Rival IQ.

Independent Video Editor at Freelance

June 1, 2020 - Present

Editing video content for clients, including the Divot Dudes (700K+ total followers), Midwest real estate professionals, and small-town Wisconsin baseball teams. Collaborating directly with clients to align content with brand voice, target audience, and platform-specific trends. Creative ideation, shooting, and editing everything from 5-second clips to 2-hour podcasts.

Social Media Specialist at Waggle

September 1, 2023 - Present

Driving explosive audience growth with 100k+ new followers and 50M+ impressions across all organic platforms. Creating viral branded content through ideation, on-camera talent, and professional video editing. Building top-performing paid ads for seven-figure e-commerce campaigns. Managing influencer and affiliate relationships, negotiating contracts, controlling a six-figure budget, seeding products, and building authentic partnerships. Full cycle content creation including scripting, shooting, editing, and posting, refined by data insights.

Social Media Team Member at Minnesota Twins

September 30, 2023 - July 22, 2025

Contributed to the 2023 Twins social media team during a historic season breaking the longest playoff drought in MLB. Produced content for over 2.5 million followers and managed email campaigns reaching over 500,000 recipients. Made special appearances as a large fish mascot in stadium events.

Social Media Intern Lead at University of South Dakota

November 30, 2022 - July 22, 2025

Led a team of student interns as a grad student managing social media efforts with minimal resources. Started USD’s TikTok presence from scratch, growing followers to 24K+, accumulating 10.7 million views and 1.6 million engagements. Helped USD achieve #2 rank for most engaging university on social media nationally according to Rival IQ.

Independent Video Editor at Freelance

June 1, 2020 - Present

Edited video content for diverse clients including Divot Dudes with over 700K followers, Midwest real estate professionals, and small-town baseball teams. Collaborated directly with clients to align content with brand voice, audience, and platform trends. Handled full production from ideation through shooting and editing, producing content from short clips to long-format podcasts.