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I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.…I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.

John Rozzo

Product Designer, Project Manager, Brand Designer, +5

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I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.…I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.

Available to hire

I’m John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes.

My background includes brand governance, acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Product Manager at Comcast Business

March 1, 2021 - April 1, 2025

Led digital initiatives for mobile content and e-commerce across Comcast Business brands; developed product roadmap and delivery strategy for customer-facing platforms; created and prioritized user stories for a 10-person remote Scrum team; acted as Product Owner within a SAFe Agile Release Train; partnered with legal, security, and compliance to embed brand, data privacy, and regulatory requirements; integrated legacy XM mobile/e-commerce capabilities and Adobe Analytics for Comcast Business Internet, increasing conversion by 7% YoY; collaborated with IT, UX to redesign responsive elements for branding, security, and marketing; negotiated licensed imagery with brand partners; defined and coordinated features, epics, backlog, and user stories across two delivery teams; built BYOD UI and content flows for device validation; provided weekly analytics-based leadership reports; supported brand governance across acquisitions; led integration/deprecation of Masergy site; planned end-of-life

Senior Product Manager - Site Search at AT&T

July 1, 2016 - October 1, 2020

Defined product roadmap and strategy for site search across Shop, Support, and product lines; delivered 25 prioritized use cases with business justification, technical specs, and acceptance criteria using Agile/SAFe; created 100+ UX improvements for an integrated customer journey; participated in ART ceremonies (PI Planning, PO Syncs, System Demos, Inspect & Adapt); managed dependencies via Jira/Confluence; improved search experience through design of search box, autosuggestions, redirections, visual search, and content types; identified bottlenecks reducing defects and improving CTR by 5%, reducing null results by 7%, and reducing calls by 3%; conducted CRO tests and usability studies; produced analytics reporting for executive decision-making.

E-commerce Manager - Wireless Support at AT&T

June 1, 2014 - June 1, 2016

Revised content governance, taxonomy, editorial workflows, technical development and SEO best practices; reduced production time for content creation, review, and distribution by 15% while increasing traffic by 12%; coordinated SEO, social media, and site search indexing for 200 Wireless Support articles using WordPress and Agile processes; ensured metadata, titles, keywords, taxonomy labels, and product links across 400+ articles, FAQs, and videos.

Technical Communications Manager at State Farm

August 1, 2012 - November 1, 2013

Provided 10-point feedback for bilingual editorial style guide, improving translation consistency by 35%; assisted four technical development teams in identifying service impacts, tracking progress with SAFe and MS Office; developed two site prototypes (wiki, forum, editorial review, newsletter) for an internal online community serving seven engineering and product teams, three marketing vendors, and over ten business stakeholders.