Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creating revenue-generating websites for digital products & services for business. I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with marketing, engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, content & editorial creation (including strategy and SEO) acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.…Creating revenue-generating websites for digital products & services for business. I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with marketing, engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, content & editorial creation (including strategy and SEO) acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.

John Rozzo

Product Designer, Project Manager, Brand Designer, +5





Creating revenue-generating websites for digital products & services for business. I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with marketing, engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, content & editorial creation (including strategy and SEO) acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.…Creating revenue-generating websites for digital products & services for business. I'm John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with marketing, engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes. My background includes brand governance, content & editorial creation (including strategy and SEO) acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.

Available to hire

Atlanta, United States

Creating revenue-generating websites for digital products & services for business.

I’m John Rozzo, a Senior Product Manager with 10+ years leading enterprise digital products across content, e-commerce, and platform modernization. I define product vision, multi-quarter roadmaps, and delivery strategies within SAFe Agile Release Trains, partnering with marketing, engineering, UX, legal, compliance, and business stakeholders to drive measurable outcomes.

My background includes brand governance, content & editorial creation (including strategy and SEO) acquisition integrations, and regulated environments, delivering data-driven results such as a 7% YoY conversion lift and 100+ UX improvements. I bring an entrepreneurial mindset to product ownership, leveraging Jira, Confluence, WordPress, and analytics tools to align cross-functional teams and execute at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Product Manager at Comcast Business

March 1, 2021 - April 1, 2025

Led digital initiatives for mobile content and e-commerce across Comcast Business brands; developed product roadmap and delivery strategy for customer-facing platforms; created and prioritized user stories for a 10-person remote Scrum team; acted as Product Owner within a SAFe Agile Release Train; partnered with legal, security, and compliance to embed brand, data privacy, and regulatory requirements; integrated legacy XM mobile/e-commerce capabilities and Adobe Analytics for Comcast Business Internet, increasing conversion by 7% YoY; collaborated with IT, UX to redesign responsive elements for branding, security, and marketing; negotiated licensed imagery with brand partners; defined and coordinated features, epics, backlog, and user stories across two delivery teams; built BYOD UI and content flows for device validation; provided weekly analytics-based leadership reports; supported brand governance across acquisitions; led integration/deprecation of Masergy site; planned end-of-life

Senior Product Manager - Site Search at AT&T

July 1, 2016 - October 1, 2020

Defined product roadmap and strategy for site search across Shop, Support, and product lines; delivered 25 prioritized use cases with business justification, technical specs, and acceptance criteria using Agile/SAFe; created 100+ UX improvements for an integrated customer journey; participated in ART ceremonies (PI Planning, PO Syncs, System Demos, Inspect & Adapt); managed dependencies via Jira/Confluence; improved search experience through design of search box, autosuggestions, redirections, visual search, and content types; identified bottlenecks reducing defects and improving CTR by 5%, reducing null results by 7%, and reducing calls by 3%; conducted CRO tests and usability studies; produced analytics reporting for executive decision-making.

E-commerce Manager - Wireless Support at AT&T

June 1, 2014 - June 1, 2016

Revised content governance, taxonomy, editorial workflows, technical development and SEO best practices; reduced production time for content creation, review, and distribution by 15% while increasing traffic by 12%; coordinated SEO, social media, and site search indexing for 200 Wireless Support articles using WordPress and Agile processes; ensured metadata, titles, keywords, taxonomy labels, and product links across 400+ articles, FAQs, and videos.

Technical Communications Manager at State Farm

August 1, 2012 - November 1, 2013

Provided 10-point feedback for bilingual editorial style guide, improving translation consistency by 35%; assisted four technical development teams in identifying service impacts, tracking progress with SAFe and MS Office; developed two site prototypes (wiki, forum, editorial review, newsletter) for an internal online community serving seven engineering and product teams, three marketing vendors, and over ten business stakeholders.