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I'm a brand strategy and creative leadership professional based in New York, with a track record spanning hospitality, interiors, and fashion. I manage multiple projects simultaneously, balancing timelines, vendors, and cross-functional teams to deliver compelling storytelling, strong engagement, and consistent brand identity. My work emphasizes measurable growth, audience connection, and premium brand experiences across social, digital, and physical touchpoints. As a founder and collaborator, I’ve launched and scaled brands (including a luxury jewelry line), led end-to-end campaigns, and built robust teams and workflows for Shopify, YouTube, and Instagram initiatives. I’m passionate about storytelling, production quality, and building cohesive brands that resonate with audiences and drive lasting impact.…I'm a brand strategy and creative leadership professional based in New York, with a track record spanning hospitality, interiors, and fashion. I manage multiple projects simultaneously, balancing timelines, vendors, and cross-functional teams to deliver compelling storytelling, strong engagement, and consistent brand identity. My work emphasizes measurable growth, audience connection, and premium brand experiences across social, digital, and physical touchpoints. As a founder and collaborator, I’ve launched and scaled brands (including a luxury jewelry line), led end-to-end campaigns, and built robust teams and workflows for Shopify, YouTube, and Instagram initiatives. I’m passionate about storytelling, production quality, and building cohesive brands that resonate with audiences and drive lasting impact.

John Henry VanBeber

Creative Director, Brand Strategist, Brand Designer, +3

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I'm a brand strategy and creative leadership professional based in New York, with a track record spanning hospitality, interiors, and fashion. I manage multiple projects simultaneously, balancing timelines, vendors, and cross-functional teams to deliver compelling storytelling, strong engagement, and consistent brand identity. My work emphasizes measurable growth, audience connection, and premium brand experiences across social, digital, and physical touchpoints. As a founder and collaborator, I’ve launched and scaled brands (including a luxury jewelry line), led end-to-end campaigns, and built robust teams and workflows for Shopify, YouTube, and Instagram initiatives. I’m passionate about storytelling, production quality, and building cohesive brands that resonate with audiences and drive lasting impact.…I'm a brand strategy and creative leadership professional based in New York, with a track record spanning hospitality, interiors, and fashion. I manage multiple projects simultaneously, balancing timelines, vendors, and cross-functional teams to deliver compelling storytelling, strong engagement, and consistent brand identity. My work emphasizes measurable growth, audience connection, and premium brand experiences across social, digital, and physical touchpoints. As a founder and collaborator, I’ve launched and scaled brands (including a luxury jewelry line), led end-to-end campaigns, and built robust teams and workflows for Shopify, YouTube, and Instagram initiatives. I’m passionate about storytelling, production quality, and building cohesive brands that resonate with audiences and drive lasting impact.

Available to hire

I’m a brand strategy and creative leadership professional based in New York, with a track record spanning hospitality, interiors, and fashion. I manage multiple projects simultaneously, balancing timelines, vendors, and cross-functional teams to deliver compelling storytelling, strong engagement, and consistent brand identity. My work emphasizes measurable growth, audience connection, and premium brand experiences across social, digital, and physical touchpoints.

As a founder and collaborator, I’ve launched and scaled brands (including a luxury jewelry line), led end-to-end campaigns, and built robust teams and workflows for Shopify, YouTube, and Instagram initiatives. I’m passionate about storytelling, production quality, and building cohesive brands that resonate with audiences and drive lasting impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Brand Strategy at Drew McGukin

January 1, 2024 - Present

Led 7+ concurrent creative and operational projects across hospitality, interiors, and fashion with lifecycles from 16 weeks to over a year, coordinating timelines, vendors, and cross-functional teams. Drove 7.8% monthly follower growth and up to 40% engagement increases, delivering six-figure impressions. Advanced brand reach through Reels and vlog-style storytelling to strengthen audience connection. Produced 4–5 strategic social posts weekly with original content. Ensured seamless production and brand consistency for the McSwivel furniture line and supported Native Ken’s campaigns to boost awareness and engagement.

Co-Founder at Aetheradesign

January 1, 2023 - Present

Secured $150K in competitive funding to launch a high-end, disruptive luxury jewelry brand. Forged partnerships with elite Chinese manufacturers for custom packaging that reinforced luxury branding. Created a 19-SKU fine jewelry line from concept to full production with market-ready precision. Commanded a 20+ person creative and production team to deliver a high-impact, brand-defining campaign. Spearheaded full-stack brand launch, directing Shopify site build, YouTube content, Instagram growth, and a consulting team.

Contracts Consultant at Hamlyn Williams Staffing and Recruiting

January 1, 2021 - January 1, 2023

Secured high-impact placements across AML, KYC, EDD, OFAC, SAR, IT Audit, and IT Security. Closed recruitment deals with premier firms including KPMG, Bank of China, FS Vector, and USAA. Praised as a top performer for Q3 cold-call activity with over 4,500 dial-outs. Cultivated strong candidate pipelines through relationship management with hiring managers and industry leaders.

Founder of Operations at Gram Envy

January 1, 2018 - January 1, 2021

Generated high-performing Instagram growth campaigns by delivering tailored software solutions and consultation. Raised follower counts by 60% to 500% per quarter, boosting brand engagement by up to 40% MoM through data-driven content strategies and strategic posting. Transformed underperforming Instagram profiles into visually cohesive, high-traction business accounts.

Luxury Hospitality Professional at Freelance

January 1, 2017 - Present

Recognized for excellence in managing over 500 high-profile luxury events in New York. Enhanced guest experience by crafting bespoke cocktails and led event teams as Event Captain, overseeing logistics, staffing, and execution for upscale private dining and social affairs.

Luxury Hospitality Professional at Self-employed

January 1, 2017 - Present

Recognized for excellence in managing over 500 high-profile luxury events in New York. Bolstered guest experience by crafting bespoke cocktails as a bartender. Built and led dynamic event teams as Event Captain, overseeing logistics, staffing, and execution for upscale private dining and social affairs.

High Fashion / Commercial Model at Ford Models, Inc.

January 1, 2016 - Present

Headlined campaigns for Zara Worldwide, Thom Browne Global Eyewear, and Cartier; walked international runways (Calvin Klein, Givenchy, Burberry, Ferragamo) in the US, Athens, and Istanbul; featured in editorials and covers for L’Officiel, Men’s Health, D Weddings, FFM, and MM Scene.

Model at Ford Models, Inc.

January 1, 2016 - Present

Headlined high-profile campaigns for Zara Worldwide, Thom Browne Global Eyewear, and Cartier. Walked international runways in the United States, Athens, and Istanbul. Featured in editorials and covers for L’Officiel, Men’s Health, D Weddings, FFM, and MM Scene.