I’m John Butler, a marketing and partnerships leader with over 15 years of experience delivering high-visibility growth for mission-driven organizations. I specialize in exhibits & events marketing, cross-functional collaboration, and multi-channel demand generation that aligns brand, audience, and revenue goals. I excel at turning complex logistics into scalable programs, standardizing processes, and leveraging CRM data to bridge silos and drive measurable ROI for nonprofits and associations.

I’m John Butler, a marketing and partnerships leader with over 15 years of experience delivering high-visibility growth for mission-driven organizations. I specialize in exhibits & events marketing, cross-functional collaboration, and multi-channel demand generation that aligns brand, audience, and revenue goals. I excel at turning complex logistics into scalable programs, standardizing processes, and leveraging CRM data to bridge silos and drive measurable ROI for nonprofits and associations.

Available to hire

I’m John Butler, a marketing and partnerships leader with over 15 years of experience delivering high-visibility growth for mission-driven organizations. I specialize in exhibits & events marketing, cross-functional collaboration, and multi-channel demand generation that aligns brand, audience, and revenue goals.

I excel at turning complex logistics into scalable programs, standardizing processes, and leveraging CRM data to bridge silos and drive measurable ROI for nonprofits and associations.

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Language

English
Fluent

Work Experience

External Exhibits Lead - Marketing Specialist at Endocrine Society
December 1, 2023 - January 1, 2026
Built a centralized global exhibit operation by replacing a fragmented domestic model, expanding presence across five continents and increasing program revenue. Professionalized on-site performance through standardized exhibit protocols and lead-capture processes, delivering substantial increases in on-site recruitment and product revenue over two years. Managed end-to-end planning and on-site execution for a portfolio of 26 global events, ensuring brand consistency and clinical messaging across markets. Synthesized attendee feedback and badge-scanning data to pivot strategy toward long-term conversion funnel. Delivered multi-channel demand generation campaigns for awards and professional development programs, including early-career applications. Leveraged NetForum CRM for audience segmentation and lead management to ensure seamless data integration across markets.
Senior Project Manager / Client Advocate at Community Brands
November 1, 2020 - September 1, 2023
Managed over 225 virtual and hybrid event lifecycles during a period of high organizational growth, serving as the primary voice-of-the-client for 100+ accounts while maintaining NPS scores of 9.0+. Generated over $100k in annual organic upsell revenue by identifying unmet client needs during onboarding and direct service touch points. Integrated billing and dispute processes across multiple brands in a centralized SharePoint hub, improving operational alignment between Sales and Implementation teams. Monitored opportunity pipelines and team capacity using Salesforce reporting to ensure data integrity for executive-level reviews.
Client Services Manager at American Diabetes Association
October 1, 2018 - May 1, 2020
Managed a $1M–$2M corporate partner portfolio and ensured 100% fulfillment of sponsorship deliverables across national fundraising initiatives and clinical conferences. Authored strategic research briefs and corporate bios that supported the acquisition pipeline for new funding streams and national partnerships. Led on-site attendee assistance Red Shirt team during premier annual meetings, Sci Sessions.
Account Manager at Accurate Printing
December 1, 2015 - June 1, 2017
Executed full production cycles and RFQs for high-volume marketing assets, ensuring 100% accuracy for mission-critical distribution. Managed a national inventory and distribution system for branded assets, ensuring seamless fulfillment for on-the-ground stakeholders and event-driven outreach programs.
Production Services Manager at Accurate Printing
August 1, 2009 - October 1, 2015
Directed the competitive bidding and production of localized brochures, signage, and POS materials to support national field teams and regional chapter-led marketing campaigns. Ran complex production cycles with intricate versioning to ensure brand integrity across 100+ nationwide field locations and high-visibility consumer-facing initiatives. Managed a national inventory and distribution system for branded assets, ensuring seamless fulfillment for on-the-ground stakeholders and event-driven outreach programs.

Education

e-Commerce Certificate at Northern Virginia Community College
January 11, 2030 - June 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Healthcare, Professional Services