I’m a Marketing Automation Specialist with hands-on experience building and optimizing CRM and lifecycle automation for growth-focused teams.
I help clients design and implement end-to-end automation across lead capture, qualification, routing, nurture, and re-engagement using tools like HubSpot and other modern CRM platforms. My work focuses on removing manual processes, improving response time, and enabling sales and customer teams to act on high-intent signals.
I’ve built complex workflows from scratch, including lead scoring models, SLA-driven routing, lifecycle progression logic, and upsell or retention triggers based on engagement and usage data. These systems have helped teams reduce response time by 40%+, improve funnel conversion, and gain clearer visibility into pipeline performance.
I’m comfortable working independently with clients — from auditing existing setups to designing clean, scalable automation that delivers measurable business outcomes.
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