I’m a Marketing Automation Specialist with hands-on experience building and optimizing CRM and lifecycle automation for growth-focused teams. I help clients design and implement end-to-end automation across lead capture, qualification, routing, nurture, and re-engagement using tools like HubSpot and other modern CRM platforms. My work focuses on removing manual processes, improving response time, and enabling sales and customer teams to act on high-intent signals. I’ve built complex workflows from scratch, including lead scoring models, SLA-driven routing, lifecycle progression logic, and upsell or retention triggers based on engagement and usage data. These systems have helped teams reduce response time by 40%+, improve funnel conversion, and gain clearer visibility into pipeline performance. I’m comfortable working independently with clients — from auditing existing setups to designing clean, scalable automation that delivers measurable business outcomes.

Johny Chin

I’m a Marketing Automation Specialist with hands-on experience building and optimizing CRM and lifecycle automation for growth-focused teams. I help clients design and implement end-to-end automation across lead capture, qualification, routing, nurture, and re-engagement using tools like HubSpot and other modern CRM platforms. My work focuses on removing manual processes, improving response time, and enabling sales and customer teams to act on high-intent signals. I’ve built complex workflows from scratch, including lead scoring models, SLA-driven routing, lifecycle progression logic, and upsell or retention triggers based on engagement and usage data. These systems have helped teams reduce response time by 40%+, improve funnel conversion, and gain clearer visibility into pipeline performance. I’m comfortable working independently with clients — from auditing existing setups to designing clean, scalable automation that delivers measurable business outcomes.

Available to hire

I’m a Marketing Automation Specialist with hands-on experience building and optimizing CRM and lifecycle automation for growth-focused teams.

I help clients design and implement end-to-end automation across lead capture, qualification, routing, nurture, and re-engagement using tools like HubSpot and other modern CRM platforms. My work focuses on removing manual processes, improving response time, and enabling sales and customer teams to act on high-intent signals.

I’ve built complex workflows from scratch, including lead scoring models, SLA-driven routing, lifecycle progression logic, and upsell or retention triggers based on engagement and usage data. These systems have helped teams reduce response time by 40%+, improve funnel conversion, and gain clearer visibility into pipeline performance.

I’m comfortable working independently with clients — from auditing existing setups to designing clean, scalable automation that delivers measurable business outcomes.

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Language

English
Fluent

Work Experience

Senior Marketing Tech Specialist at 2X Marketing Sdn Bhd
April 1, 2022 - Present
Developed and executed scalable marketing automation programs using Marketo and HubSpot. Assessed MarTech stacks and provided integration recommendations to enhance campaign efficiency. Supported CRM alignment and sales enablement across platforms like Salesforce, Looker Studio, and reporting frameworks.
Marketing Technology Specialist at 2X Marketing Sdn Bhd
April 1, 2021 - April 1, 2022
Designed and implemented an in-house CRM integrated with messaging tools for marketing campaigns. Built a POS system to centralize customer and sales data, improving targeting and reporting. Managed digital campaigns across WhatsApp, Facebook, and Instagram, including budgeting and performance reviews.
CRM & Marketing Manager at Friendster Hub Sdn Bhd
June 1, 2000 - March 1, 2021
Handled CRM and marketing management; led customer engagement programs; multi-channel campaigns; improved customer retention and lifecycle communications.
Founder & Web Developer at JSolution Sdn Bhd
October 1, 2018 - May 1, 2020
Founded and managed a digital solutions business delivering websites, web applications, and automation tools. Built custom platforms for client engagement, including SMS automation using VBA.
MIS & Automation Manager at UOB Centre of Excellence (M) Sdn Bhd
August 1, 2016 - May 31, 2017
Managed MIS & automation initiatives, standardized data processes, and improved reporting. Led automation projects across teams to enhance efficiency.
Senior Marketing Technology Specialist at 2X Marketing Sdn Bhd
April 1, 2022 - Present
Developed scalable marketing automation programs using Marketo and HubSpot to optimize lead management, engagement, and campaign performance. Led end-to-end marketing technology implementations, including lead scoring, nurturing, segmentation, CRM alignment, and analytics.
CRM & Marketing Manager at Friendster Hub Sdn Bhd
June 1, 2020 - March 1, 2021
Founded and managed a digital solutions business delivering websites, web applications, and automation tools. Created custom platforms for client engagement, including SMS automation using VBA. Managed digital campaigns across WhatsApp, Facebook, and Instagram, including budgeting and performance reviews.
Founder & Web Developer at Self-Employed
October 1, 2018 - May 1, 2020
Developed a digital solutions business delivering websites, web applications, and automation tools. Built custom platforms for client engagement, including SMS automation using VBA. Managed marketing campaigns across WhatsApp, Facebook, and Instagram, including budgeting and performance reviews.
Customer Service Officer at UOB Centre of Excellence (M) Sdn Bhd
February 1, 2013 - July 1, 2016
Con ducted customer-facing service work and supported case resolutions in a high-volume contact center.
Appco Marketing Executive at Appco Sunway TES
January 1, 2011 - December 1, 2011
Conducted direct sales and brand promotions through B2C outreach.
Appco Marketing Executive at Appco Marketing
January 1, 2012 - December 1, 2012
Con ducted direct sales and brand promotions through B2C outreach.

Education

Bachelor of Banking/Finance at Victoria University
January 11, 2030 - January 1, 2012
Bachelor of Banking/Finance at Victoria University
January 11, 2030 - January 1, 2012

Qualifications

Pardot Specialist – Salesforce
January 11, 2030 - January 1, 2023
Marketo Certified Professional – Adobe
January 11, 2030 - January 1, 2021
Best Automation Project – OCBC Bank Malaysia
January 1, 2017 - December 31, 2025
Best Automation Project – OCBC Bank Malaysia
January 1, 2018 - December 31, 2025
Pardot Specialist – Salesforce
January 1, 2023 - January 3, 2026
Marketo Certified Professional – Adobe
January 1, 2021 - January 3, 2026
Best Automation Project – OCBC Bank Malaysia
January 1, 2017 - December 31, 2018

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Retail, Education

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