John Evans

Tripled audience engagement (+300%) on the city's mayor's office account by repositioning audiovisual strategy and rolling out new digital formats. Embedded AI-assisted workflows into the agency pipeline; became internal reference for AI-augmented creative production. Led multidisciplinary teams of 5–20 end-to-end — scripting, production, post, delivery — every campaign on budget, on deadline. Owned creative direction across institutional and advertising content in lockstep with client service and planning.

Oversaw 300+ video productions across live transmissions, documentaries, and branded content for one of Brazil's largest cultural institutions. Cut production cost 20% by redesigning the pipeline and consolidating vendor relationships. Set creative standards and launched new digital formats now standard across the organization.

Selected clients: Coca-Cola · Netflix · Google · Porsche · Spotify · Diageo · Ballantine's · AmBev · Absolut · Dove · Natura · Boticário · Itaú · Mercado Livre · Wegovy · Vector · Yduqs — Hired by brands and agencies for hands-on creative leadership on high-stakes campaigns — directing, editing, and creative supervision from concept to final cut. Advised on creative formats, narrative structure, and production models across film, digital, and live activations.