I am currently a freelance designer and art director working on print and digital projects for various clients. My career spans over 20 years, during which I’ve held roles as both a designer and art director within editorial and content media agencies. I’ve worked across food, fashion, and interiors publications such as Livingetc where I lead the Art desk, Isabelle Oliver managing the creative team and John Brown Media where I oversaw projects from concept to delivery. Most recently, I’ve held a long-term freelance role at The Lady magazine, where I’ve managed production, created marketing assets for print and digital, developed social content, designed client advertisements, and worked on editorial layouts. I also collaborate with a range of clients on freelance brand and marketing projects. Before freelancing, I spent over six years at John Brown Media, where I served as Art Director of special projects, primarily on the John Lewis account. My responsibilities included: • Leading ideas from concept to final execution, maintaining high creative standards throughout • Presenting visual concepts to internal teams and clients, and refining designs to meet objectives • Participating in pitches and brainstorming sessions across departments • Leading food and product photography shoots with stylists, photographers, and set builders — from pre-production and briefing through to post-production and final image selection • Designing layouts for print, digital assets, and editing video content in collaboration with videographers • Working closely with the editor and creative director on strategic rebriefs to evolve design within brand guidelines • Mentoring and supporting other members of the design team Attached are my CV and a PDF selection of my work. You can also view my full portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Jo Keigwin

I am currently a freelance designer and art director working on print and digital projects for various clients. My career spans over 20 years, during which I’ve held roles as both a designer and art director within editorial and content media agencies. I’ve worked across food, fashion, and interiors publications such as Livingetc where I lead the Art desk, Isabelle Oliver managing the creative team and John Brown Media where I oversaw projects from concept to delivery. Most recently, I’ve held a long-term freelance role at The Lady magazine, where I’ve managed production, created marketing assets for print and digital, developed social content, designed client advertisements, and worked on editorial layouts. I also collaborate with a range of clients on freelance brand and marketing projects. Before freelancing, I spent over six years at John Brown Media, where I served as Art Director of special projects, primarily on the John Lewis account. My responsibilities included: • Leading ideas from concept to final execution, maintaining high creative standards throughout • Presenting visual concepts to internal teams and clients, and refining designs to meet objectives • Participating in pitches and brainstorming sessions across departments • Leading food and product photography shoots with stylists, photographers, and set builders — from pre-production and briefing through to post-production and final image selection • Designing layouts for print, digital assets, and editing video content in collaboration with videographers • Working closely with the editor and creative director on strategic rebriefs to evolve design within brand guidelines • Mentoring and supporting other members of the design team Attached are my CV and a PDF selection of my work. You can also view my full portfolio at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am currently a freelance designer and art director working on print and digital projects for various clients. My career spans over 20 years, during which I’ve held roles as both a designer and art director within editorial and content media agencies. I’ve worked across food, fashion, and interiors publications such as Livingetc where I lead the Art desk, Isabelle Oliver managing the creative team and John Brown Media where I oversaw projects from concept to delivery.

Most recently, I’ve held a long-term freelance role at The Lady magazine, where I’ve managed production, created marketing assets for print and digital, developed social content, designed client advertisements, and worked on editorial layouts. I also collaborate with a range of clients on freelance brand and marketing projects.

Before freelancing, I spent over six years at John Brown Media, where I served as Art Director of special projects, primarily on the John Lewis account. My responsibilities included:
• Leading ideas from concept to final execution, maintaining high creative standards throughout
• Presenting visual concepts to internal teams and clients, and refining designs to meet objectives
• Participating in pitches and brainstorming sessions across departments
• Leading food and product photography shoots with stylists, photographers, and set builders — from pre-production and briefing through to post-production and final image selection
• Designing layouts for print, digital assets, and editing video content in collaboration with videographers
• Working closely with the editor and creative director on strategic rebriefs to evolve design within brand guidelines
• Mentoring and supporting other members of the design team
Attached are my CV and a PDF selection of my work. You can also view my full portfolio at Website not available. Sign in: https://www.twine.net/signup

See more

Language

English
Fluent

Work Experience

Freelance Designer and Art Director at Self-Employed
February 1, 2018 - Present
Freelance designer and art director delivering print and digital work for diverse clients including Harrods magazine, The University of London, John Brown Media, Now Teach and Expert Court Reports, among others.
Production Designer at The Lady Limited
April 1, 2025 - September 24, 2025
Managed print production and created marketing assets for print and digital platforms. Designed advertisements and editorial pages. Oversaw social media channels, developed creative content, and regularly updated the website using the CMS.
Freelance Designer and Art Director
February 1, 2018 - Present
Various print and digital design and art direction for clients including Harrods magazine, The University of London, John Brown Media, Now Teach, Expert Court Reports, and other brands and agencies.
Production Designer at The Lady Limited
April 1, 2025 - September 24, 2025
Managed print production and created marketing assets for print and digital; designed advertisements and editorial pages; oversaw social media, developed creative content, and regularly updated the website using the CMS.
Art Director at John Lewis Edition Magazine ( JOHN BROWN MEDIA)
February 1, 2018 - September 24, 2025
Worked closely with the Creative Director and Editor on planning and developing projects; presented visual concepts to the client and directed/implemented feedback; planned, organised and art directed shoots; managed photography team; worked with Marketing to deliver a strategic re-brief; produced cohesive multi-channel content across in-store POS, online editorial, print, and social; art directed and edited online videos for e-commerce and social.
Art Director at John Lewis Cook ( John Brown Media)
August 1, 2017 - September 24, 2025
Collaborated with editor on planning and development of visual ideas; presented concepts to client and incorporated feedback; planned and art directed shoots for stills and moving image; managed photography team; evolved templates while preserving brand look; directed online videos for YouTube and social; delivered 2015 strategic re-brief to meet client requirements.
Art Director at Special Projects ( John Brown Media)
April 1, 2015 - September 24, 2025
Predominantly on the John Lewis account; art directing projects from concept to final print: Technology supplement, Shoes supplement, Homes Lookbook, a 168-page Christmas Gift Guide, Cook Edition; other clients included Vitality Magazine for Prudential Health, B&Q China, Food Magazine for Spinneys Dubai, Monsoon Loyalty Card, Waitrose Magazine.
Freelance Art Editor
October 1, 2011 - September 24, 2025
Art Editor of the launch issue of Feel, Good, You.
Art Director at IsabellaOliver.com
July 1, 2011 - September 24, 2025
Evolved the overall look of IsabellaOliver.com and Baukjen.com within brand guidelines; developed catalogues for both ranges, notably Baukjen (previously Collection 365) increasing sales; implemented changes across all design projects both on and offline; managed a creative team of 4; collaborated with the marketing team; coordinated photo shoots and videos.
Acting Art Director at Livingetc
May 1, 2010 - September 24, 2025
Acting Art Director at Livingetc; contributed to editorial direction and visual execution.
Art Editor at Livingetc
October 1, 2008 - September 24, 2025
Art Editor at Livingetc; oversaw visual direction and design execution across issues.
Senior Designer at Marie Claire
May 1, 2007 - September 24, 2025
Senior Designer responsibilities within Marie Claire's design team.
Junior to Senior Designer at InStyle
November 1, 2002 - September 24, 2025
Progressed from Junior to Senior Designer, contributing to editorial and brand design.
Freelance Designer and Art Director at Various clients (freelance)
February 1, 2018 - Present
CAREER HISTORY: Freelance Designer and Art Director working with clients including Asda Magazine at Our Media, Harrods magazine, The University of London, John Brown Media, Now Teach, Expert Court Reports, Future Dreams and other brands and marketing agencies.
Production Designer at The Lady Limited
September 1, 2020 - April 1, 2025
Managed print production and created marketing assets for both print and digital platforms. Designed advertisements and editorial pages. Oversaw social media channels, developed creative content, and regularly updated the website using the CMS.
Art Director at John Lewis Edition Magazine (John Brown Media)
August 1, 2017 - February 1, 2018
Worked closely with the Creative Director and Editor on planning and developing each project. Presented visual concepts to the client and directed/implemented feedback. Planned, organised and art directed shoots. Managed the photography team on shoot. Worked with the Marketing team to deliver a strategic re-brief of John Lewis Edition magazine. Produced cohesive multi-channel content across all areas of the brand: in-store POS, online editorial content, in print and social. Also art directed and edited online videos for e-commerce site and social.
Art Director at John Lewis Cook (John Brown Media)
April 1, 2015 - August 1, 2017
Worked with the editor on initial planning and development of visual ideas for the publication. Presented visual concepts to the client and directed/implemented feedback. Planned, organised and art directed all shoots for stills and moving image. Managed the photography team to achieve the look and feel of the client brief. Evolved the templates each issue whilst maintaining the brand look and feel. Worked with the team to develop and art direct online videos for YouTube and social media. In 2015 delivered on the strategic re-brief of Cook to meet the client’s requirements.
Art Director at Special Projects (John Brown Media)
October 1, 2011 - April 1, 2015
Predominantly worked on the John Lewis account, art directing projects from concept to final print: Technology supplement, Shoes supplement, Homes Lookbook, a 168 page Christmas Gift Guide, Cook Edition, covering for the Art Director on John Lewis Edition magazine. Other clients include: Vitality Magazine for Prudential Health, B&Q China, Food Magazine for Spinneys Dubai, Monsoon Loyalty Card, Waitrose Magazine.
Art Editor at Freelance - Feel, Good, You
July 1, 2011 - October 1, 2011
Art Editor of the launch issue of Feel, Good, You.
Art Director at IsabellaOliver.com
May 1, 2010 - July 1, 2011
Evolved the overall look of IsabellaOliver.com and Baukjen.com within brand guidelines. Developed the look of the catalogues for both ranges, especially Baukjen (previously Collection 365) which resulted in a 40% increase in sales in the weeks following the catalogue being received. Implemented changes across all design projects both on and offline. This includes: home pages, weekly emails, online magazines, catalogues, look books, packaging etc. Managed the creative team of 4 and worked with the marketing team to meet their needs. Coordinated photo shoots and videos throughout the season.
Acting Art Director at Livingetc
October 1, 2008 - May 1, 2010
Acting Art Director for Livingetc.
Art Editor at Livingetc
May 1, 2007 - October 1, 2008
Art Editor for Livingetc.

Education

A Level at Dubai College
September 5, 1994 - June 14, 1996
GCSEs at Dubai College
September 3, 1990 - June 17, 1994

Qualifications

Professional Diploma in Digital Marketing
February 6, 2023 - July 7, 2023
BA (Hons) Design and Art Direction
September 15, 1997 - June 16, 2000
BTEC Foundation Art & Design (specialised in Graphic Design)
September 16, 1996 - June 13, 1997

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Travel & Hospitality, Consumer Goods