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I'm Jomaine Koo, an integrated marketing & content strategist with 10+ years in award-winning agencies. I blend brand storytelling with data-driven media strategy to drive reach, engagement, and revenue across Singapore and beyond. I’ve led cross-functional teams, managed multi-million-dollar paid media budgets, and delivered 360 campaigns for DesignSingapore Council, SGInnovate, CapitaLand Development, and STB, achieving 17M+ impressions, significant reach growth, and near-sellout results.\n\nI translate marketing strategies into compelling narratives that connect with audiences, nurture communities, and deliver measurable outcomes. I thrive in collaborative environments, enjoy mentoring teams, and am always curious to learn new channels and technologies to sustain brand growth.…I'm Jomaine Koo, an integrated marketing & content strategist with 10+ years in award-winning agencies. I blend brand storytelling with data-driven media strategy to drive reach, engagement, and revenue across Singapore and beyond. I’ve led cross-functional teams, managed multi-million-dollar paid media budgets, and delivered 360 campaigns for DesignSingapore Council, SGInnovate, CapitaLand Development, and STB, achieving 17M+ impressions, significant reach growth, and near-sellout results.\n\nI translate marketing strategies into compelling narratives that connect with audiences, nurture communities, and deliver measurable outcomes. I thrive in collaborative environments, enjoy mentoring teams, and am always curious to learn new channels and technologies to sustain brand growth.

Jomaine Koo

Content Strategist, Marketing Strategist, Brand Strategist, +5

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I'm Jomaine Koo, an integrated marketing & content strategist with 10+ years in award-winning agencies. I blend brand storytelling with data-driven media strategy to drive reach, engagement, and revenue across Singapore and beyond. I’ve led cross-functional teams, managed multi-million-dollar paid media budgets, and delivered 360 campaigns for DesignSingapore Council, SGInnovate, CapitaLand Development, and STB, achieving 17M+ impressions, significant reach growth, and near-sellout results.\n\nI translate marketing strategies into compelling narratives that connect with audiences, nurture communities, and deliver measurable outcomes. I thrive in collaborative environments, enjoy mentoring teams, and am always curious to learn new channels and technologies to sustain brand growth.…I'm Jomaine Koo, an integrated marketing & content strategist with 10+ years in award-winning agencies. I blend brand storytelling with data-driven media strategy to drive reach, engagement, and revenue across Singapore and beyond. I’ve led cross-functional teams, managed multi-million-dollar paid media budgets, and delivered 360 campaigns for DesignSingapore Council, SGInnovate, CapitaLand Development, and STB, achieving 17M+ impressions, significant reach growth, and near-sellout results.\n\nI translate marketing strategies into compelling narratives that connect with audiences, nurture communities, and deliver measurable outcomes. I thrive in collaborative environments, enjoy mentoring teams, and am always curious to learn new channels and technologies to sustain brand growth.

Available to hire

I’m Jomaine Koo, an integrated marketing & content strategist with 10+ years in award-winning agencies. I blend brand storytelling with data-driven media strategy to drive reach, engagement, and revenue across Singapore and beyond. I’ve led cross-functional teams, managed multi-million-dollar paid media budgets, and delivered 360 campaigns for DesignSingapore Council, SGInnovate, CapitaLand Development, and STB, achieving 17M+ impressions, significant reach growth, and near-sellout results.\n\nI translate marketing strategies into compelling narratives that connect with audiences, nurture communities, and deliver measurable outcomes. I thrive in collaborative environments, enjoy mentoring teams, and am always curious to learn new channels and technologies to sustain brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Account Director & Social Media Strategist at Kinetic Design and Advertising Pte Ltd

January 1, 2022 - July 31, 2025

🏆 Independent Agency of the Year & Design Agency of the Year (2022) - Crafted compelling brand stories and original content for DesignSingapore Council’s flagship campaigns People of Design (2024) and Nation by Design (2025). - Managed multimillion-dollar paid media across Meta and Google Ads, achieving 17M+ impressions, 330%+ reach growth, and 65%+ follower increase during Singapore Design Week (2022–2025). - Developed 360-degree campaigns for SGInnovate’s The Mind Arena (2024), boosting engagement and event participation. - Led brand storytelling and marketing for residential projects including CapitaLand’s LyndenWoods and CDL’s Newport Residences (WIP). - Spearheaded paid media for Singapore Tourism Board’s Culture Obscura and Wild Over The Wild, driving 110M+ impressions and 15% follower growth.

Social Media Manager at REBL Pte Ltd

March 18, 2018 - December 31, 2021

🏆 Markies Gold – Most Effective Use of Digital (2020) 🏆 Markies Gold – Social Media Marketing & Media Strategy (2021) 🏆 Markies Silver – Excellence in Digital Marketing (2021) - Directed social media strategy for Prime Minister’s Office – HeyBaby SG (Made for Families), raising engagement by 4.19% and community conversations by 77%+. - Drove Hitachi Singapore’s One for Everyone campaign, achieving 25× product sales and 923% YOY online revenue growth. - Elevated Wacom SEA’s I Create campaign, generating 1.6M+ video views, 311M+ impressions, and 91% revenue increase.

Account & Social Media Manager at Duo Studio Pte Ltd / GOVT Singapore

April 1, 2016 - March 16, 2018

- Led social media strategy across Uniqlo SG, MINI SG, and AsiaMalls brands. - Directed Chang Beer’s Chang Sensory Trail 2017 on social and contributed to strategic pitches for Netflix (Influencer Engagement) and National Gallery’s Yayoi Kusama Exhibition (2017).

Community Catalyst at Matter Prints Pte Ltd

July 1, 2014 - September 30, 2015

- Built brand storytelling from the ground up through earned media and influencer engagement. - Managed partnerships and pop-up collaborations supporting the brand’s sustainable, slow-fashion ethos.