Jonathan Kochan

Led brand identity work, visual strategy, and design execution for high-growth consumer accounts, including Breezeline, GoodRx, Endurance Auto, and Keen. Served as ACD Design Lead across Internet and HelloFresh brands; overhauled HelloFresh visual acquisition systems, driving a 27% lift in response rate and a 34% lift in conversion while reducing CAC by 22%. Spearheaded design vision, asset creation, and layout systems across digital, print, and integrated marketing channels in collaboration with cross-functional stakeholders.

Served as dedicated brand design lead on the global T-Mobile for Business account across SMB and enterprise lines. Directed TV spots that increased HP traffic by 133% and increased plans page traffic by 189%. Conceived and directed all visual touchpoints, including brand identity systems, global asset library shoots, broadcast commercials, OOH, print, event/experiential, and digital display assets. Crafted high-impact visual design systems and brand guidelines for major technology brands including AMD and Johnson & Johnson Ethicon.

Scaled visual identity systems and produced performance growth assets across digital, print, and interactive platforms for core agency clients including Breezeline, LendingClub, Condé Nast, AAA, Charter Spectrum (SMB), Lyft, Sling TV, Guthy-Renker, Frontpoint, and others. Delivered 35% lower direct mail CPA for Frontpoint and a 200% lift in online conversion for Spectrum. Directed and mentored design teams to build scalable multi-channel assets while maintaining overall brand consistency across consumer touchpoints.