Jonathan Shay

Setup and optimize Google Ads, LinkedIn Ads, and Meta Ads for a variety of clients (dentists, VC-backed SaaS, ecommerce, and others). Manage and QA junior paid media specialists through quality assurance checks and weekly meetings. Use AI tools (e.g., ChatGPT, Claude) to accelerate workflows including technical and strategy elements. Troubleshoot technical and strategy issues as they arise to maintain performance and delivery quality.

Formulated marketing strategy to promote Federated Computer’s software services. Set up Google Ads, Facebook Ads, LinkedIn Ads, and X Ads with goals of generating demos and sign-ups. Managed ad budgets of roughly $30,000/month with strong performance (average 8% CTR and 4% conversion rates). Conducted SEO analysis to improve conversion rates and reduce bounce rate, and created conversion-rate-optimized reporting based on website performance insights.

Managed ~$300K/month across Google, Meta, and LinkedIn Ads for 25+ clients using multi-channel campaign optimization. Supported PMs, customer service managers, and cross-functional teams with paid performance insights. Optimized KPIs across many accounts and maintained churn under 10%. Worked with tools including Optmyzr, Salesforce, Shape.io, Teamwork, Simpli.fi, GA4/GTM, WordPress, JIRA, CallRail, and Zapier; optimized for conversion rate, CTR, impression share, CPL/opportunities, conversions, ROI, and ROAS. Tracked and troubleshot issues in a timely manner, communicating complex technical concepts to stakeholders, and stayed current on industry trends to implement improvements.