Available to hire
Performance-driven remote PPC and digital marketing professional with 7+ years managing $350K+/month across Google, Meta, and LinkedIn. Proven results include reducing CPL by 15–20%, improving CTR to 5%+, and scaling ROI across 10+ industries.
Experienced working in fully asynchronous remote environments using Slack, Teamwork, Loom, and Zapier-style workflows. Skilled in GA4/GTM conversion tracking, A/B testing, CRO, and troubleshooting to continuously improve performance across multi-channel paid media accounts.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Paid Media Manager (Contract) at Bodhi Creative Collective
January 1, 2026 - PresentSetup and optimize Google Ads, LinkedIn Ads, and Meta Ads for a variety of clients (dentists, VC-backed SaaS, ecommerce, and others). Manage and QA junior paid media specialists through quality assurance checks and weekly meetings. Use AI tools (e.g., ChatGPT, Claude) to accelerate workflows including technical and strategy elements. Troubleshoot technical and strategy issues as they arise to maintain performance and delivery quality.
Marketing Engineer (Contract) at Federated Computer
March 1, 2025 - December 1, 2025Formulated marketing strategy to promote Federated Computer’s software services. Set up Google Ads, Facebook Ads, LinkedIn Ads, and X Ads with goals of generating demos and sign-ups. Managed ad budgets of roughly $30,000/month with strong performance (average 8% CTR and 4% conversion rates). Conducted SEO analysis to improve conversion rates and reduce bounce rate, and created conversion-rate-optimized reporting based on website performance insights.
Paid Media Specialist at High Level Marketing
October 1, 2023 - March 1, 2025Managed ~$300K/month across Google, Meta, and LinkedIn Ads for 25+ clients using multi-channel campaign optimization. Supported PMs, customer service managers, and cross-functional teams with paid performance insights. Optimized KPIs across many accounts and maintained churn under 10%. Worked with tools including Optmyzr, Salesforce, Shape.io, Teamwork, Simpli.fi, GA4/GTM, WordPress, JIRA, CallRail, and Zapier; optimized for conversion rate, CTR, impression share, CPL/opportunities, conversions, ROI, and ROAS. Tracked and troubleshot issues in a timely manner, communicating complex technical concepts to stakeholders, and stayed current on industry trends to implement improvements.
Paid Ads and Local SEO Specialist at NU Agency
May 1, 2021 - October 1, 2023Designed, executed, and maintained ROI-focused PPC and paid social campaigns. Wrote ad copy and built campaign structure; set up conversion tracking and retargeting pixels. Optimized PPC components including keyword research, audience research, bidding strategy, ad copy, and cost per conversion/click, while managing daily account performance and maintaining quality score/impression share and budgets. Conducted A/B testing for ad copy and landing pages and delivered monthly PPC/paid social performance reports with commentary. Set up and optimized GMB accounts and other local profiles/analytics tools (e.g., BrightLocal, Local Viking, Swydo).
Education
MBA - Business Administration at National Cheng Kung University (AACSB), Tainan City, Taiwan
January 1, 2014 - June 1, 2016Bachelor of Art - International Relations at University of California, Davis
January 1, 2007 - January 1, 2011Qualifications
Google Ads Certification (Search, Display, Shopping, Mobile, Video Ads)
January 11, 2030 - July 10, 2026GA4 Certification
January 11, 2030 - July 10, 2026Bing Ads Accredited Professional Certification
January 11, 2030 - July 10, 2026Industry Experience
Software & Internet, Healthcare, Real Estate & Construction, Professional Services, Non-Profit Organization, Retail, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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