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I'm Jonathan Macey, a design leader with more than 25 years of experience across brand, product, and service design. I blend strategic direction, design system leadership, and hands-on UX/UI execution across SaaS, fintech, health tech, and enterprise platforms. I have built and grown design teams that turn complex systems into simple, human-centered products, focusing on achieving both business results and high-quality design. I thrive in environments of ambiguity, building clarity through structured design frameworks, cross-functional collaboration, and measurable design outcomes. I am passionate about creating scalable design systems, aligning design with business goals, and mentoring teams to elevate design literacy and quality. I enjoy partnering with product, engineering, and stakeholders to deliver end-to-end experiences that feel intuitive and trustworthy.…I'm Jonathan Macey, a design leader with more than 25 years of experience across brand, product, and service design. I blend strategic direction, design system leadership, and hands-on UX/UI execution across SaaS, fintech, health tech, and enterprise platforms. I have built and grown design teams that turn complex systems into simple, human-centered products, focusing on achieving both business results and high-quality design. I thrive in environments of ambiguity, building clarity through structured design frameworks, cross-functional collaboration, and measurable design outcomes. I am passionate about creating scalable design systems, aligning design with business goals, and mentoring teams to elevate design literacy and quality. I enjoy partnering with product, engineering, and stakeholders to deliver end-to-end experiences that feel intuitive and trustworthy.

Jonathan Macey

Designer, Product Designer, Brand Designer, +2

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I'm Jonathan Macey, a design leader with more than 25 years of experience across brand, product, and service design. I blend strategic direction, design system leadership, and hands-on UX/UI execution across SaaS, fintech, health tech, and enterprise platforms. I have built and grown design teams that turn complex systems into simple, human-centered products, focusing on achieving both business results and high-quality design. I thrive in environments of ambiguity, building clarity through structured design frameworks, cross-functional collaboration, and measurable design outcomes. I am passionate about creating scalable design systems, aligning design with business goals, and mentoring teams to elevate design literacy and quality. I enjoy partnering with product, engineering, and stakeholders to deliver end-to-end experiences that feel intuitive and trustworthy.…I'm Jonathan Macey, a design leader with more than 25 years of experience across brand, product, and service design. I blend strategic direction, design system leadership, and hands-on UX/UI execution across SaaS, fintech, health tech, and enterprise platforms. I have built and grown design teams that turn complex systems into simple, human-centered products, focusing on achieving both business results and high-quality design. I thrive in environments of ambiguity, building clarity through structured design frameworks, cross-functional collaboration, and measurable design outcomes. I am passionate about creating scalable design systems, aligning design with business goals, and mentoring teams to elevate design literacy and quality. I enjoy partnering with product, engineering, and stakeholders to deliver end-to-end experiences that feel intuitive and trustworthy.

Available to hire

I’m Jonathan Macey, a design leader with more than 25 years of experience across brand, product, and service design. I blend strategic direction, design system leadership, and hands-on UX/UI execution across SaaS, fintech, health tech, and enterprise platforms. I have built and grown design teams that turn complex systems into simple, human-centered products, focusing on achieving both business results and high-quality design. I thrive in environments of ambiguity, building clarity through structured design frameworks, cross-functional collaboration, and measurable design outcomes.

I am passionate about creating scalable design systems, aligning design with business goals, and mentoring teams to elevate design literacy and quality. I enjoy partnering with product, engineering, and stakeholders to deliver end-to-end experiences that feel intuitive and trustworthy.

Skills

Product Design

Branding

Experience Level

Product Design

Expert

Branding

Intermediate

Language

English

Fluent

Work Experience

Head of Design / Brand & Product Strategy at Malu Health Group

September 30, 2025 - September 30, 2025

Led brand, product direction, and early-stage digital frameworks for a startup health network. Created a new brand and design guidelines, defined tone and identity, and outlined scalable umbrella brand frameworks to support multiple clinics. Explored AI tool opportunities for clinicians and mapped end-to-end service journeys for clients, clinicians, and administrators.

Head of Design / Lead Designer at 4mation (Agency)

September 30, 2024 - September 30, 2024

Led design across enterprise SaaS, IoT, government, and corporate platforms from concept through research, prototyping, and delivery. Built and scaled design systems, mentored designers, and supported business growth through client pitches.

Head of Design / Lead Designer at LYSN

July 31, 2023 - July 31, 2023

Led product, brand, and marketing design across a digital mental health platform during a period of rapid growth. Drove two company rebrands and launched two new websites, established a shared brand voice, and simplified user flows for clinicians and clients.

Design Director at Trade Ledger

April 30, 2022 - April 30, 2022

Promoted from Senior Product Designer to Design Director, guiding design systems and UX for a fintech SaaS platform. Built a company-wide design system, mentored designers, defined roadmap priorities, and introduced journey mapping to improve cross-team alignment.

Lead Product Designer at HireUp

July 31, 2021 - July 31, 2021

Worked across multiple product teams for a mission-driven SaaS platform. Consolidated fragmented design systems into a unified Figma library, designed parity for Android and iOS, improved accessibility and user flows, and mentored junior designers.

Senior UI Designer at Education Perfect

July 31, 2020 - July 31, 2020

Supported scaling of a global SaaS education platform. Redesigned core tools for clarity and efficiency, built the first design system to support scaling, expanded design across desktop/tablet/mobile, and integrated branding into legacy codebase with AA compliance.

Senior Product Designer at Gumtree

January 31, 2020 - January 31, 2020

Contract role focusing on financial workflow design. Designed UX/UI for finance integrations, developed reusable form components, and presented prototypes to stakeholders and external vendors.

Lead Product Designer at Eggy.as

October 31, 2019 - October 31, 2019

Designed and launched a new productivity SaaS platform from concept to MVP. Created UX from research through to interactive prototypes, designed for desktop and iOS, and contributed to roadmap planning after being selected for the Suncorp Digital Incubator.

Head of Design APAC / Design Director (UI/UX) at Tigerspike

December 31, 2013 - December 31, 2013

Led APAC and EMEA design teams delivering early enterprise and consumer mobile apps. Shaped flagship apps, mentored designers, and supported digital transformation for clients across multiple regions.