I’m Jonathan Masiello, a front-end architect and engineering lead who loves turning complex product ecosystems into cohesive, user-friendly experiences. Across fintech, banking, e-commerce/media, defense training platforms, and consumer-facing applications, I’ve helped teams modernize interfaces, standardize UI patterns, and ship scalable front-end systems with strong engineering foundations. I work at the intersection of design and engineering—partnering with UI/UX, back-end, and DevOps/SecOps to translate product goals into reusable component libraries, documentation, and CI/CD-ready workflows. I also enjoy applying AI to streamline design-to-code processes (including Figma-to-code), improving developer velocity, and delivering long-lived architectural improvements.

Jonathan Masiello

I’m Jonathan Masiello, a front-end architect and engineering lead who loves turning complex product ecosystems into cohesive, user-friendly experiences. Across fintech, banking, e-commerce/media, defense training platforms, and consumer-facing applications, I’ve helped teams modernize interfaces, standardize UI patterns, and ship scalable front-end systems with strong engineering foundations. I work at the intersection of design and engineering—partnering with UI/UX, back-end, and DevOps/SecOps to translate product goals into reusable component libraries, documentation, and CI/CD-ready workflows. I also enjoy applying AI to streamline design-to-code processes (including Figma-to-code), improving developer velocity, and delivering long-lived architectural improvements.

Available to hire

I’m Jonathan Masiello, a front-end architect and engineering lead who loves turning complex product ecosystems into cohesive, user-friendly experiences. Across fintech, banking, e-commerce/media, defense training platforms, and consumer-facing applications, I’ve helped teams modernize interfaces, standardize UI patterns, and ship scalable front-end systems with strong engineering foundations.

I work at the intersection of design and engineering—partnering with UI/UX, back-end, and DevOps/SecOps to translate product goals into reusable component libraries, documentation, and CI/CD-ready workflows. I also enjoy applying AI to streamline design-to-code processes (including Figma-to-code), improving developer velocity, and delivering long-lived architectural improvements.

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Experience Level

Expert
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Expert
Intermediate
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Work Experience

Front End Architect 2 at Accretive
January 1, 2024 - Present
Led a company-wide effort to modernize a large suite of product interfaces into a unified user experience through design and engineering standardization. Collaborated across business, design, front-end, back-end engineering, and SecOps/DevOps to align updated direction and technology stack. Designed and developed a unified cross-product component system with an AI-enhanced Figma-to-code pipeline, including updated lifecycle support, CI/CD integration, developer documentation in Storybook, and a custom MCP. Worked with business teams to streamline legacy product UI modernization using architectural standards and mentored developers on modern front-end technology stacks.
Front End Architect at A ccruent
January 1, 2024 - Present
Led a company-wide modernization effort to unify a large set of product interfaces into a single user experience through design and engineering standardization. Partnered across disciplines (business, design, front-end, back-end, sec-ops, and dev-ops) to align on updated direction and technology stack. Designed and developed a unified cross-product component system with an AI-assisted Figma-to-code pipeline, including CI/CD integration, developer documentation in Storybook, and a custom MCP.
Front End Architect 2 at Nelnet Bank
January 1, 2021 - December 31, 2024
Drove key architecture and system design decisions for a personal banking application and technical integrations with multiple partners. Architected and led development of a new marketing site and content management platform. Designed, developed, and deployed custom in-house dashboards for performance monitoring, metrics gathering, reporting, and data management. Led the project to develop and implement a UI library across the organization, documented and managed in Storybook.
Front End Architect at Nelnet Bank
January 1, 2021 - January 1, 2024
Drove key architecture and system design decisions for a personal banking application and integrations with multiple partners. Architected and led development of a new marketing site and content management platform. Designed, developed, and deployed custom in-house dashboards for performance monitoring, metrics gathering, reporting, and data management. Led a project to build and implement a UI library across the organization and managed it with Storybook documentation.
Senior UI Engineer at Nike
January 1, 2020 - January 1, 2021
Developed internal products for business analytics, data science, and marketing teams to navigate large volumes of consumer data. Integrated with numerous existing internal tools and systems. Contributed to technology and code pattern decisions, collaborated with design teams on a cross-org component library, delivered weekly lightning talks, and mentored junior developers.
Senior UI Engineer at Metova
January 1, 2019 - January 1, 2020
Architected UI for a platform used by the Department of Defense, Air Force, and Navy to configure cyber warfare training ranges. Modernized and maintained an outdated complex interface by converting a legacy JSP application to a more modern, maintainable tech stack. Engineered a deployment pipeline using feature toggles to release different platform versions for different clients.
Engineering Lead at Accretive
January 1, 2017 - January 1, 2019
Led a lean team building for a live video streaming platform with daily users and transactions in the millions. Delivered features including live chat with real-time payments, internal marketing campaign tools, real-time private messaging, and machine learning-driven chat moderation. Collaborated on developing, documenting, and implementing an org-wide design system and component library across all products. Helped build and implement a modern CI/CD pipeline with feature toggles, automated testing gates, and extensive metrics.
Principal Software Engineer at Toyota
January 1, 2016 - January 1, 2017
Collaborated with mechanical engineers and race team crew to develop cutting-edge real-time software for building cars and winning races. Drove front-end development for two applications: one capturing raw data streams from engine dynos, test beds, and live race tracks for machine learning analysis and visualization; and another enabling dynamic tuning of car setups and running deep race simulations across environments and datasets.
Lead Product Engineer at Verys
January 1, 2013 - January 1, 2016
Led a lean team focused on agile full-stack development, working closely with clients to build new products and services. Served as a solutions architect resource for other teams and clients. Supported Bethesda Game Studios on building and launching a major online platform for the release of Fallout 4. Assisted Disney with development of a large asset management tool and prototyped/architected a real-time financial consulting platform for Delvantage.
Senior Engineer at American Airlines
January 1, 2011 - January 1, 2013
During the American Airlines rebrand, worked closely with the UI/UX team to develop a new home page and booking path. Used forward-thinking code patterns to build a framework from the ground up for web and mobile experiences. Helped modernize the company’s UI codebase with multiple technology teams, training and supporting them on new patterns and modular solutions to refactor legacy code.

Education

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Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Government, Manufacturing, Retail, Gaming