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I’m Jonathan Sousa Cuia bá, a senior media buyer and growth marketer who builds performance advertising systems that turn leads into measurable business results. Over the past several years, I’ve managed end-to-end paid acquisition across Meta Ads and Google Ads, optimizing campaign structure, targeting, budgets, creative testing, landing pages, and downstream conversion performance.…

Jonathan Romeiro

Digital Marketer, PPC Manager, Performance Marketer, +6

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I’m Jonathan Sousa Cuia bá, a senior media buyer and growth marketer who builds performance advertising systems that turn leads into measurable business results. Over the past several years, I’ve managed end-to-end paid acquisition across Meta Ads and Google Ads, optimizing campaign structure, targeting, budgets, creative testing, landing pages, and downstream conversion performance.…

Available to hire

I’m Jonathan Sousa Cuia bá, a senior media buyer and growth marketer who builds performance advertising systems that turn leads into measurable business results. Over the past several years, I’ve managed end-to-end paid acquisition across Meta Ads and Google Ads, optimizing campaign structure, targeting, budgets, creative testing, landing pages, and downstream conversion performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Media Buyer at Cuia bá, Mato Grosso

March 1, 2021 - Present

Planned, launched, managed, and optimized lead generation campaigns across Meta Ads and Google Ads. Owned campaign structure, audiences, targeting, budgets, bidding, creative testing, offers, landing pages, and ongoing optimization. Analyzed performance using metrics such as CPM, CTR, CPC, CPL, CPA, CAC, conversion rates, and downstream sales results. Built and validated testing hypotheses across audiences, creatives, offers, campaign structures, and landing pages. Connected advertising data with CRM and sales information to evaluate lead quality beyond platform-level conversions and collaborated on paid search and paid social acquisition strategies. Conducted full-funnel analysis to identify conversion bottlenecks from first touch through closed revenue and created dashboards/reporting structures to connect marketing activity with pipeline and sales performance.