Available to hire
Leader and operator with 15+ years of experience in post-secondary marketing, brand strategy, and digital campaigns across SaaS and media. Expert in data-driven digital execution and engagement tactics that drive significant growth.
Proven builder of marketing teams and community-led growth programs, with hands-on GTM launch experience spanning paid media, SEO, email, events, and earned channels. Known for operational rigor, creative execution, and measurable demand generation outcomes.
Skills
Experience Level
Work Experience
Director Of Marketing at Banff Centre for Arts and Creativity
August 1, 2025 - PresentBrand marketing leader overseeing multiple business lines with emphasis on operational rigor, creative execution, and demand generation strategy.
Marketing Lead at The Logic
January 1, 2023 - PresentDeveloped paid subscription marketing growth strategy and executed multi-channel campaigns (paid, traditional, SEO, earned, events, email), achieving the strongest day/week/month/quarter and exceeding LTV:CPA goals.
Community Marketing Lead at National Film Board
November 1, 2022 - January 1, 2023Delivered digital marketing strategy for the streaming platform launch from scratch; built an online community resulting in record-setting event attendance and participation and established a Customer Advisory Board.
VP of Marketing at Swift Medical
September 1, 2021 - November 1, 2022Grew team by 500% while developing analytics strategy and function; developed a novel approach to healthcare customer marketing with community management; led GTM strategy and execution for world-first product launch including hands-on multimedia live broadcast and event production.
Marketing Director at 5&Vine
July 1, 2020 - September 1, 2021Developed and managed customer advocacy programs to increase NPS and improve recurring revenue retention; created community launch strategies delivering nine-figure pipeline development for pre-IPO tech companies, including a mental health ERP platform, and oversaw customer engagement and community management.
VP of Marketing & Community at VerticalScope Inc
March 1, 2019 - July 1, 2020Collaborated with product to launch a new online community platform by defining brand positioning and oversaw playbook for migrating communities to maintain engagement. Launched membership subscription product for recurring revenue; managed global digital marketing and community growth initiatives.
Global Digital Director / Head of Marketing, Canada at Movember
January 1, 2016 - December 1, 2018Led customer marketing to drive online engagement, increasing profile creation by 75% year-over-year and delivering an eight-figure revenue increase. Built a 4-continent, 20-country, 18-person digital team; supported Movember return to $100M including community growth and management. Executed GTM product launch for a new mobile app, increasing $30M revenue and revitalizing community management for B2B & B2C growth.
Community Growth Lead at VarageSale
January 1, 2015 - January 1, 2016Wrote, built measurement system, and executed community-led growth strategy for marketplace startup. Hired and coached a remote US team of CMs to establish markets from scratch and drive record-breaking growth. Created a Customer Advisory Board playbook in collaboration with product team and founders.
Senior Community Manager at Yelp
April 1, 2010 - January 1, 2015Launched one of Yelp’s largest markets to date in the Midwest US and directed their largest market in San Francisco; oversaw ambassador programs, community programming, and partnerships. Led email marketing from 300 to 250,000 subscribers in two years and produced 200+ events including event experience marketing that garnered international press (e.g., NY Times).
Creative Producer at Immersive Media
March 1, 2008 - September 1, 2009Produced video content including award-winning extreme sports documentaries and branded content for major campaigns (e.g., Emmy, Red Bull, Mercedes Benz, NCAA).
Director at Democratic Political Action Committee
November 1, 2005 - February 1, 2008Led community organizing and fundraising teams for US environmental and political candidates, including human rights and social justice initiatives.
Finance Staff at John Kerry For President, Inc
April 1, 2004 - November 1, 2004Supported the core advisory team of Secretary of State Warren Christopher and Theresa Heinz-Kerry, executing million-dollar fundraising events.
Education
B.A. at California State University, Northridge
January 1, 2001 - January 1, 2005Cinema Studies at California State University, Northridge
January 1, 2001 - January 1, 2005Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Healthcare, Software & Internet
Skills
Experience Level
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