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I’m Jon Wesselink, a community research and competitive intelligence-driven Head of Marketing who builds owned, measurable growth outcomes—even in unfamiliar markets with no inherited playbook. I start with a manual deep dive of the market and buyer language, validate with customer conversations, then turn insights into participation priorities, positioning, and execution plans with clear measurement. I’ve led marketing growth at Fedica through major channel disruption, built measurement systems from scratch (GA4/GTM/Search Console/CRM dashboards), and supported AI/LLM visibility efforts through experience-backed research and generative engine work. I’m Ottawa-based, remote-friendly, and I like shipping while scaling strategy into repeatable systems.…I’m Jon Wesselink, a community research and competitive intelligence-driven Head of Marketing who builds owned, measurable growth outcomes—even in unfamiliar markets with no inherited playbook. I start with a manual deep dive of the market and buyer language, validate with customer conversations, then turn insights into participation priorities, positioning, and execution plans with clear measurement. I’ve led marketing growth at Fedica through major channel disruption, built measurement systems from scratch (GA4/GTM/Search Console/CRM dashboards), and supported AI/LLM visibility efforts through experience-backed research and generative engine work. I’m Ottawa-based, remote-friendly, and I like shipping while scaling strategy into repeatable systems.

JON WESSELINK

Digital Marketer, Community Manager, Marketing Strategist, +3

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I’m Jon Wesselink, a community research and competitive intelligence-driven Head of Marketing who builds owned, measurable growth outcomes—even in unfamiliar markets with no inherited playbook. I start with a manual deep dive of the market and buyer language, validate with customer conversations, then turn insights into participation priorities, positioning, and execution plans with clear measurement. I’ve led marketing growth at Fedica through major channel disruption, built measurement systems from scratch (GA4/GTM/Search Console/CRM dashboards), and supported AI/LLM visibility efforts through experience-backed research and generative engine work. I’m Ottawa-based, remote-friendly, and I like shipping while scaling strategy into repeatable systems.…I’m Jon Wesselink, a community research and competitive intelligence-driven Head of Marketing who builds owned, measurable growth outcomes—even in unfamiliar markets with no inherited playbook. I start with a manual deep dive of the market and buyer language, validate with customer conversations, then turn insights into participation priorities, positioning, and execution plans with clear measurement. I’ve led marketing growth at Fedica through major channel disruption, built measurement systems from scratch (GA4/GTM/Search Console/CRM dashboards), and supported AI/LLM visibility efforts through experience-backed research and generative engine work. I’m Ottawa-based, remote-friendly, and I like shipping while scaling strategy into repeatable systems.

Available to hire

I’m Jon Wesselink, a community research and competitive intelligence-driven Head of Marketing who builds owned, measurable growth outcomes—even in unfamiliar markets with no inherited playbook. I start with a manual deep dive of the market and buyer language, validate with customer conversations, then turn insights into participation priorities, positioning, and execution plans with clear measurement.

I’ve led marketing growth at Fedica through major channel disruption, built measurement systems from scratch (GA4/GTM/Search Console/CRM dashboards), and supported AI/LLM visibility efforts through experience-backed research and generative engine work. I’m Ottawa-based, remote-friendly, and I like shipping while scaling strategy into repeatable systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Competitive Intelligence & AI Research Projects (Community Research, Competitive Intelligence & Channel Measurement) at Mastodon Social; BlockChat; Uplight Entertainment

July 1, 2024 - Present

Delivered first-principles category deep dives and competitive/community research to support strategic roadmaps and GTM planning. Built AI-supported research workflows with human verification across competitor activity, community sentiment, customer conversations, and positioning signals. Produced research-to-plan outputs adopted as roadmaps (e.g., two-year plan) and supported decisions such as market shifts, acquisition readiness, and institutional/partner targeting.

Competitive Intelligence & AI Research Projects

July 1, 2024 - Present

Built AI-supported research systems for competitive intelligence, customer research, positioning, and GTM planning with human verification. Learn unfamiliar software categories via competitor/product/review/pricing signal analysis and customer conversations, then convert findings into actionable recommendations, roadmaps, and participation priorities. Delivered work remotely for venture-backed and community-centered products.

Competitive Intelligence & AI Research Projects (Client Work)

July 1, 2024 - Present

Built AI-supported research systems and performed first-principles market/community deep dives for community-centered and software products (e.g., Mastodon Social, BlockChat, Uplight). Produced positioning, GTM recommendations, and roadmap/participation priorities supported by thousands of community and competitor signals; kept human verification in the workflow. Applied research outputs to real strategic plans and acquisition decisions.

Director, Cinematographer, Editor at Spirit of Powwow (Private Therapy Practice)

September 1, 2022 - January 1, 2023

Produced and directed documentary work supporting fundraising and storytelling; interviewed stakeholders and coordinated production across multiple parties. Also developed educational materials, proposals, and newsletters related to addiction recovery and mental health as part of private practice leadership.

Director, Cinematographer, Editor at Spirit of Powwow

September 1, 2022 - January 1, 2023

Produced a documentary supporting fundraising for Nibinamik First Nation community grounds while coordinating production across multiple stakeholders. Served as director/cinematographer/editor.

Director, Cinematographer, Editor at Private Therapy Practice (Spirit of Powwow and related documentary work)

September 1, 2022 - January 1, 2023

Wrote/produced educational and documentary content related to addiction recovery and mental health, conducted recovery interviews for workshops and film projects, and supported proposals/contract work for larger organizations.

Cinematographer, Editor at Spirit of Powwow (Documentary) / Private Therapy Practice references context

September 1, 2022 - January 1, 2023

Cinematography and editing for documentary and related production work; coordinated across multiple stakeholders for documentary-related initiatives and content creation.

Social Media & Marketing Coordinator at Fedica Inc.

May 1, 2021 - Present

Early-stage marketing and social execution supporting growth and visibility. Built foundations for organic social playbooks, tracking, and customer engagement workflows that later scaled under the Head of Marketing role.

Head of Marketing at Fedica Inc.

May 1, 2021 - August 1, 2026

Owned marketing strategy and hands-on execution, leading organic social, SEO, lifecycle, paid, and messaging across multiple shifts and platform/channel disruptions. Built measurement from scratch (GA4, GTM, Search Console, CRM reporting, executive dashboards) to track acquisition, engagement, conversion, and retention. Conducted research across 7,000+ data points and 100+ competitors, informed positioning and strategy, and maintained iteration via VOC interviews and community programming. Delivered major growth impact including approximately $500K ARR in six months and daily customer acquisition growth of ~300% (2–3 to ~10/day).

Head of Marketing (Promoted: Marketing Strategist → Director of Marketing → Head of Marketing) at Fedica Inc.

May 1, 2021 - August 1, 2026

Built the marketing function and owned strategy + execution across organic social, SEO, lifecycle, paid, and outbound. Rebuilt customer acquisition after Twitter disrupted the business and stabilized revenue by repositioning the product and conversion paths based on 7,000+ market data points and 100+ competitors. Owned positioning, messaging, website strategy/SEO architecture, and product marketing through transitions across multiple product acquisitions. Implemented marketing measurement from scratch (GA4, GTM, Search Console, CRM reporting, executive dashboards) to track acquisition, engagement, conversion, retention, and referral-adjacent performance and support monthly leadership decisions. Grew organic traffic and impressions YoY and experimented with generative engine optimization to influence AI/LLM visibility.

Cinematographer, Editor at Mishkeegogamang

September 1, 2017 - January 1, 2018

Produced a documentary highlighting First Nation perspectives on land and culture, receiving multiple festival recognitions including Audience Choice at Vox Popular Film Festival. Served as cinematographer and editor.

Cinematographer, Editor at Mishkeegogamang (Documentary work)

September 1, 2017 - January 1, 2018

Documentary/cinematography and editorial work for First Nation perspectives on land and culture; coordinated production across multiple stakeholders.

Signature Steer Company at Social Media & Marketing Coordinator

February 1, 2017 - June 1, 2018

Supported marketing and digital execution in a hands-on coordinator role while developing research and channel measurement habits later used in higher ownership positions.

Signature Steer Company (Marketing) at Signature Steer Company

February 1, 2017 - June 1, 2018

Supported digital campaign work and growth initiatives; contributed to online visibility and customer generation through marketing execution.

Social Media & Marketing Coordinator at Signature Steer Company

February 1, 2017 - June 1, 2018

Education

Self-Directed GTM & Market Intelligence Study at Self-Directed (Study)

January 1, 2023 - August 26, 2026

Double Honours Degree in Communication and Media Studies & Film Studies at Carleton University

September 1, 2018 - December 1, 2023

Double Honours Degree in Communication and Media Studies & Film Studies at École secondaire catholique de La Vérendrye

September 1, 2018 - December 1, 2023

Ontario Secondary School Diploma (French First-Language) at École secondaire catholique de La Vérendrye

September 1, 2012 - June 1, 2018

Double Honours Degree in Communication and Media Studies & Film Studies at École secondaire catholique de La Vérendrye / Carleton University (as stated)

September 1, 2018 - December 31, 2023

Self-Directed GTM & Market Intelligence Study at Self-directed

January 1, 2023 - August 26, 2026

Double Honours Degree (Communication and Media Studies & Film Studies) at Carleton University

September 1, 2018 - December 1, 2023

Ontario Secondary School Diploma (French First-Language) at École secondaire catholique de La Vérendrye

September 1, 2012 - June 1, 2018

Double Honours Degree in Communication and Media Studies & Film Studies (High Distinction) at Carleton University

September 1, 2018 - December 1, 2023