Brand and Creative Director working from both sides of the table—agency experience with global accounts and a decade founding and leading four hospitality brands. I build identity, campaigns, and creative systems designed to perform, not just look premium. As an independent Art Director and Brand Strategist across the US, Europe, and LATAM, I translate strategy into measurable growth: brand systems, digital campaigns, performance-focused creative, and scalable guidelines that keep teams aligned after launch.…

Jorge Dominguez

Brand and Creative Director working from both sides of the table—agency experience with global accounts and a decade founding and leading four hospitality brands. I build identity, campaigns, and creative systems designed to perform, not just look premium. As an independent Art Director and Brand Strategist across the US, Europe, and LATAM, I translate strategy into measurable growth: brand systems, digital campaigns, performance-focused creative, and scalable guidelines that keep teams aligned after launch.…

Available to hire

Brand and Creative Director working from both sides of the table—agency experience with global accounts and a decade founding and leading four hospitality brands. I build identity, campaigns, and creative systems designed to perform, not just look premium.

As an independent Art Director and Brand Strategist across the US, Europe, and LATAM, I translate strategy into measurable growth: brand systems, digital campaigns, performance-focused creative, and scalable guidelines that keep teams aligned after launch.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced

Work Experience

Art Director & Brand Strategist (Freelance) at Clients: USA, LATAM, Europe
January 1, 2025 - Present
Lead end-to-end client relationships: craft strategic briefs, detailed proposals, scopes, and timelines for multiple projects. Drive brand revenue through rebranding, including an 80% sales increase and support for retail expansion into major chain stores and international markets. Improve creative efficiency by 25% by integrating AI tools (Midjourney, Adobe Firefly, Stable Diffusion, Claude, Gemini) while maintaining premium brand consistency. Increase online engagement with digital marketing strategies delivering 40% more interactions, 70% higher website traffic, and growth to 140K+ followers across platforms. Create and manage brand guidelines and asset libraries for scalable execution post-engagement, and oversee project finances, vendor partnerships, and production schedules to deliver on-brand outputs within budget and timelines.
Art Director & Brand Strategist (Freelance) at Freelance
January 1, 2025 - Present
Lead end-to-end client relationships, crafting strategic briefs, proposals, scopes, and timelines. Drive brand revenue through rebranding efforts, including an 80% sales increase and support for retail expansion into major chain stores and international markets. Improve creative efficiency by 25% using AI tools (Midjourney, Adobe Firefly, Stable Diffusion, Claude, Gemini) while maintaining premium design standards and brand consistency. Increase online engagement with strategies that delivered a 40% rise in interactions and 70% growth in website traffic, expanding community to 140K+ followers across platforms. Create and manage brand guidelines and asset libraries for scalable execution, and oversee project finances, vendor partnerships, and production schedules to deliver on-brand work within budgets and timelines.
Co-Founder & Creative Lead at FudStop (Hospitality Portfolio: Huerta, Oak, Caña, FudLab)
January 1, 2015 - January 1, 2025
Built and led creative direction for four hospitality brands from the ground up, owning strategy, identity, packaging, environmental design, digital, social, and menu creation. Earned industry nominations across multiple categories annually for a decade, including recognition for Marketing & Design, Best Bar, Best Cocktail Menu, and Best Team. Directed premium brand activations for Diageo and Pernod Ricard, delivering experiential campaigns for 100,000+ attendees and generating 150% revenue growth and 130% attendance growth. Drove growth with data-informed creative strategy (A/B testing and brand recall studies), increasing client engagement by 15%, growing combined community reach to 150K+, and supporting loyalty programs achieving 75% repeat-visit growth across all brands. Led and mentored a multidisciplinary team of 8, improving efficiency by 17% and reducing external production costs by 22%, while setting creative standards across operations, production, and marketing.
Junior Art Director to R&D Lead at Mashup Interactive Agency
January 1, 2008 - January 1, 2015
Led creative development and directed brand and campaign work across digital, web, and experiential channels for global accounts including MasterCard, PepsiCo (Gatorade, Pepsi, Doritos, Lay's, Ruffles), William Grant & Sons, and La Senza. Managed client relationships and led a team of 7 designers in close collaboration with developers and producers, keeping multi-market LATAM campaigns on time, on budget, and visually consistent across markets and formats. Supported projects with budgets up to $750K. Developed digital marketing strategy, reporting, and content creation for social media, digital ads, and print collateral, supervising community managers and increasing audience engagement by an average of 20%.
Senior Graphic Designer at Sony Pictures International
January 1, 2006 - January 1, 2008
Designed and produced marketing collateral including digital designs, content graphics, and print materials, increasing audience engagement by an average of 15%. Collaborated with art directors to develop visual concepts and execute design elements for major productions across print, video, and digital.

Education

Bachelor of Fine Arts, Graphic Design & Advertising at Miami University of Arts & Design
January 11, 2030 - July 20, 2026
Master's Degree, Marketing at Universidad Católica Andrés Bello
January 11, 2030 - July 20, 2026
Graduate Diploma, Digital Marketing at CIAP
January 11, 2030 - July 20, 2026
Associate Degree, Industrial Design at Instituto de Diseño Caracas
July 1, 1998 - July 2, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Consumer Goods, Financial Services, Energy & Utilities, Transportation & Logistics, Wholesale & Distribution

Skills

Experience Level