Creative Web Designer | Graphic Design & Comm | Building Responsive, User-Centric Websites A creative and detail-oriented Web Designer with over five years of specialized experience building user-centric and responsive websites for a US-based company. With a strong foundation in graphic design and communications spanning a decade, I possess a holistic understanding of the product lifecycle, from initial concept to final deployment. My expertise encompasses UI/UX design, typography, and creating intuitive layouts, supported by technical proficiency in HTML, CSS, Figma, WordPress, and the Adobe Creative Suite.

Jorge Penuela

Creative Web Designer | Graphic Design & Comm | Building Responsive, User-Centric Websites A creative and detail-oriented Web Designer with over five years of specialized experience building user-centric and responsive websites for a US-based company. With a strong foundation in graphic design and communications spanning a decade, I possess a holistic understanding of the product lifecycle, from initial concept to final deployment. My expertise encompasses UI/UX design, typography, and creating intuitive layouts, supported by technical proficiency in HTML, CSS, Figma, WordPress, and the Adobe Creative Suite.

Available to hire

Creative Web Designer | Graphic Design & Comm | Building Responsive, User-Centric Websites

A creative and detail-oriented Web Designer with over five years of specialized experience building user-centric and responsive websites for a US-based company. With a strong foundation in graphic design and communications spanning a decade, I possess a holistic understanding of the product lifecycle, from initial concept to final deployment. My expertise encompasses UI/UX design, typography, and creating intuitive layouts, supported by technical proficiency in HTML, CSS, Figma, WordPress, and the Adobe Creative Suite.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Web Designer at QWERTY Concepts Inc
September 1, 2020 - August 31, 2025
Translate internal and client requirements into accessible, responsive UI designs; lead the UI roadmap, developing sketches, wireframes, user flows, and high-fidelity mockups; implement visually engaging, standards-based HTML, CSS, and JavaScript to ensure functionality across browsers and devices; maintain UI consistency with design systems and style guides; consolidate design documentation for production handoff and end-user training; research design trends and usability principles to improve product quality.
Communications Officer at British Council
September 1, 2018 - August 1, 2020
Developed and executed communications strategies across multiple channels; coordinated content for campaigns and events; supported internal communications and stakeholder engagement to promote programs and services.
Communications Specialist at Bank of the Republic of Colombia
August 1, 2014 - July 1, 2015
Led internal and external communications efforts; produced promotional materials and coordinated communications campaigns; ensured branding consistency and alignment with organizational policies.
Graphic Designer at Club Ecopetrol
May 1, 2012 - May 1, 2014
▪ Develop communication strategies in conjunction with the Communications team and the Commercial department. ▪ Develop and adapt creative for various communication channels such as email, print, website, physical and digital billboards, ensuring correct use of the brand. ▪ Conceptualise, design and publish communication pieces for social networks. ▪ Select and offer different materials for the production of communication pieces to be published in the different communication channels. ▪ Store the information gathered on the various communication projects carried out. ▪ Prepare annual reports on the execution of activities and projects in the area of communications and other departments of the club. ▪ Ensure the quality of the promotional materials and communication strategies developed by liaising with contractors and external clients. ▪ Manage different media channels with Club's members.
Business Analyst (On-site) at Cencosud S.A.
January 1, 2018 - June 30, 2018
Acted as a UI/UX-focused Business Analyst, translating business requirements into user-centered designs, and creating wireframes and user flows. Collaborated with IT and cross-functional teams to deliver feasible solutions, supporting product development and process improvements.

Education

Bachelor in Graphic Design at Jorge Tadeo Lozano University
January 1, 2007 - December 1, 2011
Grad Diploma Design Management at Jorge Tadeo Lozano University
January 1, 2012 - December 1, 2012
Certificate IV in Project Management at Canterbury Technical Institute
September 1, 2022 - March 1, 2023
Diploma in Cyber Security at Canterbury Technical Institute
May 1, 2023 - May 1, 2024
Bachelor in Graphic Design at Jorge Tadeo Lozano University
January 1, 2007 - December 31, 2011
Grad Diploma Design Management at Jorge Tadeo Lozano University
January 1, 2012 - December 31, 2012
Bachelor in Business Administration at Jorge Tadeo Lozano University
July 1, 2015 - July 31, 2018
Certificate IV in Project Management at Canterbury Technical Institute
September 1, 2022 - March 31, 2023
Diploma in Cyber Security at Canterbury Technical Institute
May 1, 2023 - May 31, 2024
Diploma in Information Technology at Canterbury Technical Institute
June 1, 2024 - June 30, 2025

Qualifications

UI & UX Designer Professional Certificate
January 11, 2030 - January 25, 2026
Cyber Security Analyst Professional Certificate
January 11, 2030 - January 25, 2026
Cyber Security Professional Certificate
January 11, 2030 - January 25, 2026
Web Designer Skills Assessment (AQF ANZSCO - VETASSESS)
January 11, 2030 - January 25, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other
    paper iConecta Logo Suite

    Design the brand identity for “iConecta programme” which aim to unify the different electronic and physical systems used by the institution for documentation. This brand design was a critical part of a broad communications strategy.

    See project details here:

    https://www.twine.net/signin

    paper Body Blend UI/UX Project

    Design a website for a startup company who sells healthy personalised meals. Every customer should be able to add or remove ingredients from each category. Precise nutritional values of every personalised meal must be displayed.

    See project details here:

    https://www.twine.net/signin

    paper CCBH UI/UX Project

    Redesign company’s website to create a digital space that fosters trust and promotes healing.
    A user-friendly design is critical for a mental health practice, as it can significantly influence a person’s initial impression and their decision to seek help.

    See project details here:

    https://www.twine.net/signin